Natalie Haynes

Dr Natalie Haynes PhD, MSc, BSc, SFHEA

Division Head


Summary

Natalie is Division Head for Global Business, Hospitality and Tourism Management within Sheffield Business School where she leads the team and portfolio, delivering courses in the subject areas of international business and languages, hospitality management, tourism management and aviation. 

About

Natalie has held a variety of academic leadership roles before becoming Division Head in 2024 covering recruitment, employability and international partnerships.

Natalie completed a PhD in 2019 that examined the impacts of big data on hotel price decision-making and contributes regularly to key journals in the hospitality and events field with an emphasis on hotel revenue management, revenue management in alternative sectors and leadership.

Before entering academia, she had a successful career in hotel sales, marketing and revenue management, holding positions with three major brands and independent hotels in London and the regions.

She serves on the editorial board of the Journal of Tourism Futures, acts as an external examiner and is a Senior Fellow of the Higher Education Authority.

Teaching expertise

  • Hospitality - Natalie specialises in hospitality revenue management, sales and pricing strategy and has extensive international teaching experience, particularly in Hong Kong and in also in Europe.

Research

  • Service Sector Management

Industry Links

  • Member of prof body
  • Hospitality Alumni
  • Partnership development
  • Partnership Development

Teaching

Sheffield Business School

Sheffield Business School, College of Business, Technology and Engineering

Global Business, Hospitality and Tourism Management

International Tourism and Hospitality Business Management
Airline and Airport Management

Research

Academic Journals:

Haynes, N. and Egan, D. (2015). The Future Impact of Changes in Rate Parity Agreements on Hotel Chains: The long-term implications of the removal of rate parity agreements between hotels and online travel agents using closed consumer group booking models. Journal of Travel & Tourism Marketing, 32(7), pp.923-933.

Haynes, N. (2016). The evolution of competitor data collection in the hotel industry and its application to revenue management and pricing. Journal of Revenue and Pricing Management, 15(3-4), pp.258-263.

Haynes, N. and Egan, D. (2017). Revisiting the relevance of economic theory to hotel revenue management education and practice in the era of Big Data. Research in Hospitality Management, 7(1), pp.65-73

Haynes, N. and Egan, D. (2019). Manager perceptions of big data reliability in hotel revenue management decision-making. International Journal of Quality and Reliability Management, 36(1), pp.25-39.

Haynes, N. and Egan, D. (2019). The implications of “miniaturism” for urban tourism destination futures – from micropubs to microbars. Journal of Tourism Futures, 7(2), pp.226-231.

Haynes, N., and Egan, D. (2020). The perceptions of frontline employees towards hotel overbooking practices: exploring ethical challenges. Journal of Revenue and Pricing Management, 19, pp.119-128.

Haynes, N., and Egan, D. (2022). The Post-COVID Landscape – a sweet spot for developing Visitor Attraction Revenue Management? Journal of Tourism Futures, ahead of print, DOI:1108/JTF-02-2022-0046

Haynes, N., and Egan, D. (2023). Transient price setting in the era of automated systems: the ‘hands-on’ hotel general manager lives on! Journal of Revenue and Pricing Management, ahead of print, DOI:10.1057/s41272-023-00447-5

Grande, K., & Haynes, N. (2023). Campsite revenue management decision-making – a semi-systematic review. Tourism and Hospitality Research, ahead of print, DOI:10.1177/14673584231218111.

Book Chapters:

Haynes, N., and Egan, D. (2023). Temporal Pricing in Tourism. In Philip Goulding (Ed.). Tourism – A Temporal Analysis (pp.85-94). Goodfellow Publishers Ltd. 

Haynes, N., and Egan, D. (2023). Measuring Temporal Performance in Tourism. In Philip Goulding (Ed.). Tourism – A Temporal Analysis (pp.95-106). Goodfellow Publishers Ltd. 

Book Reviews:

Haynes, N.C. (2020). Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality, Journal of Tourism Futures, 6(2), pp.191-192.

Haynes, N.C. (2022). The History and Evolution of Tourism, Journal of Tourism Futures, awaiting publication.

White Paper:

Ali, A., Egan, D., Haynes, N., Holland, C., & Martin, E. (2020). The Future of Hospitality Management Education. Council of Hospitality Management Education

Industry Press:

Haynes, N. (2014). Hoteliers face challenging times ahead under new rate parity agreements. Hospitality Quarterly, October Issue

Haynes, N., Holland, C., and Hilton, G. (2018). A Winning Partnership. Hospitality Quarterly, Issue 48

 

Publications

Grande, K., & Haynes, N. (2023). Campsite revenue management decision-making - a semi-systematic review. Tourism and Hospitality Research. http://doi.org/10.1177/14673584231218

Haynes, N. (2023). The History and Evolution of Tourism (Book Review). Journal of Tourism Futures, 9 (1), 142-143. http://doi.org/10.1108/JTF-03-2023-290

Haynes, N.C. (2023). Book review. Journal of Tourism Futures, 9 (1), 142-143. http://doi.org/10.1108/jtf-03-2023-290

Haynes, N., & Egan, D. (2022). Will COVID-19 be the trigger point for developing Visitor Attraction Revenue Management? Journal of Tourism Futures. http://doi.org/10.1108/JTF-02-2022-0046

Haynes, N. (2020). Robots, artificial intelligence and service automation in travel, tourism and hospitality. Journal of Tourism Futures. http://doi.org/10.1108/JTF-06-2020-149

Haynes, N., & Egan, D. (2020). The perceptions of frontline employees towards hotel overbooking practices: exploring ethical challenges. Journal of Revenue and Pricing Management. http://doi.org/10.1057/s41272-019-00226-1

Haynes, N., & Egan, D. (2019). The implications of ‘miniaturism’ for urban tourism destination futures – from micropubs to microbars. Journal of Tourism Futures. http://doi.org/10.1108/JTF-10-2019-0105

Egan, D., & Haynes, N. (2019). Manager perceptions of big data reliability in revenue management. International journal of quality &reliability management, 36 (1), 25-39. http://doi.org/10.1108/IJQRM-02-2018-0056

Holland, C., & Haynes, N. (2018). Education and Industry - Two Sides of the Same Coin. Hospitality Quarterly.

Haynes, N., & Egan, D. (2017). Revisiting the relevance of economic theory to hotel revenue management education and practice in the era of Big Data. Research in Hospitality Management, 7 (1), 65-73. http://doi.org/10.1080/22243534.2017.1355499

Haynes, N. (2016). The evolution of competitor data collection in the hotel industry and its application to revenue management and pricing. Journal of Revenue and Pricing Management, 15 (3-4), 258-263. http://doi.org/10.1057/rpm.2016.7

Haynes, N., & Egan, D. (2015). The future impact of changes in rate parity agreements on hotel chains: the long-term implications of the removal of rate parity agreements between hotels and online travel agents using closed consumer group booking models. Journal of Travel and Tourism Marketing, 32 (7), 923-933. http://doi.org/10.1080/10548408.2015.1063897

Grande, K., & Haynes, N. (n.d.). Campsite revenue management decision-making–A semi-systematic review. Tourism and Hospitality Research. http://doi.org/10.1177/14673584231218111

Conference papers

Ali, A., Egan, D., & Haynes, N. (2022). Enhancing industry engagement within hospitality and tourism education: a collaborative learning approach. In CHME 2022, Edinburgh, 25 May 2022 - 27 May 2022.

Book chapters

Haynes, N., & Egan, D. (2023). Temporal pricing in tourism. In Goulding, P. (Ed.) Tourism: A temporal analysis. Goodfellow Publishers: http://doi.org/10.23912/9781911635840-5453

Haynes, N., & Egan, D. (2023). Measuring Temporal Performance in Tourism. In Goulding, P. (Ed.) Tourism: A temporal analysis. Goodfellow Publishers: http://doi.org/10.23912/9781911635840-5452

Reports

Ali, A., Egan, D., Haynes, N., & Holland, C. (2022). The future of hospitality management education addendum. CHME. https://www.instituteofhospitality.org/updated-report-on-the-future-of-hospitality-management-education-now-available/

Ali, A., Egan, D., Haynes, N., Holland, C., & Martin, E. (2020). The Future of Hospitality Management Education. Council for Hospitality Management Education. https://www.instituteofhospitality.org/wp-content/uploads/2022/07/June-2020Update-Future-of-Hospitalty-Management-Education-CHME-Report1.pdf

Theses / Dissertations

Haynes, N. (2019). Big data usage in transient hotel room pricing: deconstructing a black box. (Doctoral thesis). Supervised by Egan, D. http://doi.org/10.7190/shu-thesis-00197

Presentations

Abson, E., Kennell, J., Haynes, N., Rowley, C., & Frew, E. (2023). Investigating women’s experiences of developing leadership careers in the event industry - an international comparison. Presented at: The 6th International Conference on Events - Making Waves in Poland. Warsaw, 3-7th September 2023, Warsaw Poland

Abson, E., Kennell, J., Haynes, N., Rowley, C., & Frew, E. (2023). Investigating the enablers and barriers for women in event leadership roles. Presented at: Surrey 2023, University of Surrey

Abson, E., Haynes, N., Rowley, C., Kennell, J., & Frew, E. (2023). Exploring the perceptions of gender and career development for women in events. Presented at: AEME forum, University of Gloucester

Ali, A., Egan, D., & Haynes, N. (2022). How the novel use of technology in experiential learning and industry collaboration can be used to enhance student employability and enterprise? Presented at: Teaching and Learning Conference 2022: Teaching in the Spotlight, Northumbria University, 2022

Ali, A., Egan, D., & Haynes, N. (2022). How the novel use of technology in experiential learning and industry collaboration can be used to enhance student employability and enterprise? Presented at: Teaching and Learning Conference 2022: Teaching in the Spotlight, Northumbria University, 2022

Alisha, A., Egan, D., & Haynes, N. (2022). Enhancing Industry Engagement Within Hospitality And Tourism Education: A Collaborative Learning Approach. Presented at: 30th Council for Hospitality Management Education (CHME) Annual Research Conference, Edinburgh Napier University

Alisha, A., Egan, D., & Haynes, N. (2022). Enhancing Industry Engagement Within Hospitality And Tourism Education: A Collaborative Learning Approach. Presented at: 30th Council for Hospitality Management Education (CHME) Annual Research Conference, Edinburgh Napier University

Haynes, N., & Egan, D. (2016). Towards an understanding of how Big Data is changing revenue management in hotels. Presented at: School of Hospitality and Tourism Management Conference 2016, Guildford, UK, 2016

Haynes, N. (2015). Big Data in Hospitality - The Struggle for Definition. Presented at: EuroCHRIE Annual Conference, Manchester

Haynes, N., & Egan, D. (2014). The Future of Room Rate Parity as a Pricing Strategy for the UK Hotel Industry. Presented at: Council of Hospitality Management Education Annual Conference, Derby, UK

Haynes, N. (2014). Game Theory - Pro-active price decision-making for distribution channels. Presented at: Travel Distribution Summit, London

Haynes, N. (2014). The future of Big Data and its impact on unit level hotel operations. Presented at: EuroCHRIE, Dubai

Haynes, N., & Egan, D. (2013). Can an understanding of economic theory help guide hotel pricing decisions? Presented at: International Conference of Hospitality and Leisure Applied Research, Lausanne

Other activities

Natalie sits on the editorial board for the Journal of Tourism Futures and acts as an external examiner for other higher education institutions. 

Postgraduate supervision

Natalie supervises both DBA and PhD students in the areas of innovation and smart services.

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