Natalie Haynes

Natalie Haynes

Senior Lecturer


Summary

Natalie has extensive sales, marketing, revenue and front of house experience in the hotel industry having held positions with three major brands and independent hotels in London and the UK.

Her research interests cover the areas of revenue management, hotel pricing and the use of economic/game theory in hospitality pricing decisions.

Natalie teaches across the hospitality curriculum focusing on revenue management, sales, marketing, front of house operations and service excellence.

About

Qualifications

  • 2016: Sheffield Hallam University Doctoral Supervision Course, Sheffield Hallam University, United Kingdom
  • 2014: Professional Qualification, Non business related, Sheffield Business School
  • 2014: STR Global - Certification in Hotel Analytics
  • 2013: Master of Science, Hospitality Management, Sheffield Hallam University, United Kingdom
  • 2004: Bachelor of Science, Hospitality Management, Sheffield Hallam University, United Kingdom
  • 2014: PhD Hospitality Management, Sheffield Hallam University, United Kingdom

Member of professional body

Membership

  • 2004: , Institute of Hospitality, United Kingdom

Subject External Examiner

External Examiner

  • 2016: , University of Northampton

Senior Lecturer

Teaching expertise

  • Hospitality - Natalie specialises in hospitality revenue management, sales and pricing strategy and has extensive international teaching experience, particularly in Hong Kong and in also in Europe.

Research

  • Service Sector Management

Industry Links

  • Member of prof body
  • Hospitality Alumni
  • Partnership development
  • Partnership Development

Teaching

Department of Service Sector Management

Sheffield Business School

Hospitality

2010 to 2016: Lecturer/Associate Lecturer, Sheffield Hallam University, United Kingdom

2010 to 2016: Lecturer/Senior Lecturer, Sheffield Hallam University, United Kingdom

Publications

Journal articles

Haynes, N., & Egan, D. (2024). Transient price setting in the era of automated systems – the ‘hands-on’ Hotel General Manager lives on! Journal of Revenue and Pricing Management, 23, 28-38. http://doi.org/10.1057/s41272-023-00447-5

Grande, K., & Haynes, N. (2023). Campsite revenue management decision-making - a semi-systematic review. Tourism and Hospitality Research. http://doi.org/10.1177/14673584231218

Haynes, N. (2023). The History and Evolution of Tourism (Book Review). Journal of Tourism Futures, 9 (1), 142-143. http://doi.org/10.1108/JTF-03-2023-290

Haynes, N.C. (2023). Book review. Journal of Tourism Futures, 9 (1), 142-143. http://doi.org/10.1108/jtf-03-2023-290

Haynes, N., & Egan, D. (2022). Will COVID-19 be the trigger point for developing Visitor Attraction Revenue Management? Journal of Tourism Futures. http://doi.org/10.1108/JTF-02-2022-0046

Haynes, N. (2020). Robots, artificial intelligence and service automation in travel, tourism and hospitality. Journal of Tourism Futures. http://doi.org/10.1108/JTF-06-2020-149

Haynes, N., & Egan, D. (2020). The perceptions of frontline employees towards hotel overbooking practices: exploring ethical challenges. Journal of Revenue and Pricing Management. http://doi.org/10.1057/s41272-019-00226-1

Haynes, N., & Egan, D. (2019). The implications of ‘miniaturism’ for urban tourism destination futures – from micropubs to microbars. Journal of Tourism Futures. http://doi.org/10.1108/JTF-10-2019-0105

Egan, D., & Haynes, N. (2019). Manager perceptions of big data reliability in revenue management. International journal of quality &reliability management, 36 (1), 25-39. http://doi.org/10.1108/IJQRM-02-2018-0056

Holland, C., & Haynes, N. (2018). Education and Industry - Two Sides of the Same Coin. Hospitality Quarterly.

Haynes, N., & Egan, D. (2017). Revisiting the relevance of economic theory to hotel revenue management education and practice in the era of Big Data. Research in Hospitality Management, 7 (1), 65-73. http://doi.org/10.1080/22243534.2017.1355499

Haynes, N. (2016). The evolution of competitor data collection in the hotel industry and its application to revenue management and pricing. Journal of Revenue and Pricing Management, 15 (3-4), 258-263. http://doi.org/10.1057/rpm.2016.7

Haynes, N., & Egan, D. (2015). The future impact of changes in rate parity agreements on hotel chains: the long-term implications of the removal of rate parity agreements between hotels and online travel agents using closed consumer group booking models. Journal of Travel and Tourism Marketing, 32 (7), 923-933. http://doi.org/10.1080/10548408.2015.1063897

Grande, K., & Haynes, N. (n.d.). Campsite revenue management decision-making–A semi-systematic review. Tourism and Hospitality Research. http://doi.org/10.1177/14673584231218111

Haynes, N., & Grande, K. (n.d.). Outdoor Hospitality Performance: Through the lens of the Balanced Scorecard and its Customer Perspective. International Journal of Hospitality Management.

Haynes, N., & Grande, K. (n.d.). Outdoor Hospitality Performance: Through the lens of the Balanced Scorecard and its Customer Perspective. International Journal of Hospitality Management.

Conference papers

Ali, A., Egan, D., & Haynes, N. (2022). Enhancing industry engagement within hospitality and tourism education: a collaborative learning approach. In CHME 2022, Edinburgh, 25 May 2022 - 27 May 2022.

Book chapters

Haynes, N., & Egan, D. (2023). Temporal pricing in tourism. In Goulding, P. (Ed.) Tourism: A temporal analysis. Goodfellow Publishers: http://doi.org/10.23912/9781911635840-5453

Haynes, N., & Egan, D. (2023). Measuring Temporal Performance in Tourism. In Goulding, P. (Ed.) Tourism: A temporal analysis. Goodfellow Publishers: http://doi.org/10.23912/9781911635840-5452

Reports

Ali, A., Egan, D., Haynes, N., & Holland, C. (2022). The future of hospitality management education addendum. CHME. https://www.instituteofhospitality.org/updated-report-on-the-future-of-hospitality-management-education-now-available/

Ali, A., Egan, D., Haynes, N., Holland, C., & Martin, E. (2020). The Future of Hospitality Management Education. Council for Hospitality Management Education. https://www.instituteofhospitality.org/wp-content/uploads/2022/07/June-2020Update-Future-of-Hospitalty-Management-Education-CHME-Report1.pdf

Theses / Dissertations

Haynes, N. (2019). Big data usage in transient hotel room pricing: deconstructing a black box. (Doctoral thesis). Supervised by Egan, D. http://doi.org/10.7190/shu-thesis-00197

Presentations

Abson, E., Kennell, J., Haynes, N., Rowley, C., & Frew, E. (2023). Investigating women’s experiences of developing leadership careers in the event industry - an international comparison. Presented at: The 6th International Conference on Events - Making Waves in Poland. Warsaw, 3-7th September 2023, Warsaw Poland

Abson, E., Kennell, J., Haynes, N., Rowley, C., & Frew, E. (2023). Investigating the enablers and barriers for women in event leadership roles. Presented at: Surrey 2023, University of Surrey

Abson, E., Haynes, N., Rowley, C., Kennell, J., & Frew, E. (2023). Exploring the perceptions of gender and career development for women in events. Presented at: AEME forum, University of Gloucester

Ali, A., Egan, D., & Haynes, N. (2022). How the novel use of technology in experiential learning and industry collaboration can be used to enhance student employability and enterprise? Presented at: Teaching and Learning Conference 2022: Teaching in the Spotlight, Northumbria University, 2022

Ali, A., Egan, D., & Haynes, N. (2022). How the novel use of technology in experiential learning and industry collaboration can be used to enhance student employability and enterprise? Presented at: Teaching and Learning Conference 2022: Teaching in the Spotlight, Northumbria University, 2022

Alisha, A., Egan, D., & Haynes, N. (2022). Enhancing Industry Engagement Within Hospitality And Tourism Education: A Collaborative Learning Approach. Presented at: 30th Council for Hospitality Management Education (CHME) Annual Research Conference, Edinburgh Napier University

Alisha, A., Egan, D., & Haynes, N. (2022). Enhancing Industry Engagement Within Hospitality And Tourism Education: A Collaborative Learning Approach. Presented at: 30th Council for Hospitality Management Education (CHME) Annual Research Conference, Edinburgh Napier University

Haynes, N., & Egan, D. (2016). Towards an understanding of how Big Data is changing revenue management in hotels. Presented at: School of Hospitality and Tourism Management Conference 2016, Guildford, UK, 2016

Haynes, N. (2015). Big Data in Hospitality - The Struggle for Definition. Presented at: EuroCHRIE Annual Conference, Manchester

Haynes, N., & Egan, D. (2014). The Future of Room Rate Parity as a Pricing Strategy for the UK Hotel Industry. Presented at: Council of Hospitality Management Education Annual Conference, Derby, UK

Haynes, N. (2014). Game Theory - Pro-active price decision-making for distribution channels. Presented at: Travel Distribution Summit, London

Haynes, N. (2014). The future of Big Data and its impact on unit level hotel operations. Presented at: EuroCHRIE, Dubai

Haynes, N., & Egan, D. (2013). Can an understanding of economic theory help guide hotel pricing decisions? Presented at: International Conference of Hospitality and Leisure Applied Research, Lausanne

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