Natalie Turner

Natalie Turner MA

Packaging Innovation Researcher


I am a Packaging Design Researcher for the award-winning Design Futures Packaging team. I provide insight and strategy through consultancy and contract research to help companies evaluate their packaging and implement design change with confidence.


My experience in packaging design is underpinned by academic research and teaching practices. My consultancy role involves working with the Design Futures team and a broad range of commercial clients to incorporate research into design strategy and development. This work includes long-term contract research for Samworth Brothers that provides quarterly packaging insight reports to support their Tesco business.

In addition my role supports a range of SME's to develop best practice in:

  • Environmental packaging design.
  • Packaging design for online retail environments.
  • Creating visual standout through structural packaging.
  • Structural packaging design for enhanced user experience.


Department of Art and Design

College of Social Sciences and Arts


Journal articles

Langley, J., Turner, N., & Yoxall, A. (2011). Attributes of packaging and influences on waste. Packaging Technology and Science, 24 (3), 161-175.

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