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Nicola Palmer

Dr Nicola J Palmer BA (Hons), PGCLT, PhD, FHEA

Head of Doctoral Training (Sheffield Hallam University Doctoral School)

Summary

I am SHU Head of Doctoral Training, Deputy Chair of the SHU Research Degrees Sub-Committee and SHU Lead for Professional Doctorates. I also sit on the EFMD Doctoral Steering Group and the Sheffield Chamber of Commerce's Visitor Economy sub-group.

I am an active doctoral research supervisor and examiner. I am internationally and regionally-engaged with a number of academic and non-academic organizations. Additionally, I am Chair of the Board of Trustees for the Yorkshire Man of Steel project, a Curatorial Volunteer at the National Coal Mining Museum for England (NCMME) and a Writing Mentor at Grimm & Co. literacy charity.

  • About

    I am SHU Head of Doctoral Training, Deputy Chair of the SHU Research Degrees Sub-Committee and SHU Lead for Professional Doctorates. I also sit on the EFMD Doctoral Steering Group and the Sheffield Chamber of Commerce's Visitor Economy sub-group. I won a SHU Inspirational Research Supervisor award in 2014 and was nominated as a SHU Inspirational Woman in 2016.

    My academic background lies in Tourism Studies and I have researched and taught at UK universities since the 1990s (with some teaching experience at Spanish and Swedish universities also).

    I have a practitioner background in consultancy and I have worked on projects for a range of clients including the EU, government offices, regional development agencies (RDAs), and destination marketing organisations (DMOs). Interested in people (cultures and communities) and places (development and regeneration), I have acted as Sheffield Business Improvement District (BID) champion for SHU and as a South Yorkshire tourism ambassador.

    I am the co-author of Royal Tourism: Excursions around Monarchy, an international text that explores both implicit and explicit relationships between royalty and tourism through a range of range of historical, sociological and cultural perspectives. I have an interest in socio-cultural, socio-economic and socio-political tourism issues and an on-going research link to the Man of Steel landmark sculpture development in South Yorkshire. Further afield, I retain an interest in post-soviet and transitional tourism development issues. My research interests are aligned through consideration of community engagement, inequalities and socially constructed/selective 'realities'.

    I focus on: Destination image/identity representation; Tourist destination development; Tourism culture, ethnicity, social class and heritage; Eco-tourism development; Visitor economy and regeneration.

    I supervise and examine PhD and DBA students in areas relating to my research interests. To date, I have 17 doctoral completions (PhD and DBA) with topics including: Ecotourism Management and Sustainable Development in Chiangrai Province, Thailand.

    Political Ecology of Inequality in Tourism Development in Rural Mongolia * Managing online communications and feedback relating to the Welsh visitor attraction experience: apathy and inflexibility in tourism marketing practice? * The ‘lived experience’ of Black African immigrant entrepreneurs and their entrepreneurial endeavours *
    I have examined 18 doctorates to date and chaired 8 doctoral vivas.

    Specialist areas of interest

    Tourism development, community and cultural studies

  • Teaching

    PhD Programme / DBA Programme
    Tourism Management/Hospitality Management
    Previously in Sheffield Business School, at levels 4, 5, 6, 7 and 8 across specialist tourism modules, research methods and research and consultancy (including, HND-level, undergraduate, postgraduate, and doctoral levels).

    Overseas teaching experience gained at University de Deusto in Bilbao, Spain and Baltic Business School in Kalmar, Sweden.

    • External Examiner for the DBA Programme, Liverpool John Moores University (2018-ongoing)
    • PhD/DBA thesis external examiner appointments at University of Plymouth (2017): Persuasive Technology in Tourism Online Experiences and Implications on Tourist Buying Behaviour (PhD thesis focused on the visitor attractions sector in Devon, UK) and University of Liverpool (2018)
    • External Examiner for FdA Tourism Management/BA (Hons)Tourism Management and BA (Hons) Tourism Management with Events Manchester Metropolitan University (2012-2016)
    • External Panel Member for MSc International Tourism and Hospitality validation (Bandung, Indonesia), Leeds Metropolitan University (2013).
    • External Panel Member for BSc (Hons) Hospitality, Leadership and Management validation (MDIS, Singapore), Leeds Metropolitan University (2013).
    • External Examiner for MA Heritage Tourism/MBA, Trinity College Carmarthen, University of Wales
    (2005-2008).
    • External Examiner for BSc (Hons) Ecotourism, Department of Environmental Management, University of Central Lancashire (2003-2007).

    Courses

    PhD Programme / DBA Programme Tourism Management/Hospitality Management

    Modules

    At levels 4, 5, 6, 7 and 8 across specialist tourism modules, research methods and research and consultancy (including, HND-level, undergraduate, postgraduate, and doctoral levels). 

    Overseas teaching experience gained at University de Deusto in Bilbao, Spain and Baltic Business School in Kalmar, Sweden.

  • Research

    CCRC
    C3RI
    Political ecology and community-based ecotourism development (Thailand); Equity of tourism development (Mongolia), Spatialities of power around tourism development (Russian Federation); Ideologies of heritage tourism development in communist and post-communist regimes; Social capital, symbolic capital, consumption and representations of self and others.
    Selective representation and tourism promotion in post-soviet Kyrgyzstan, Central Asia; Royal Tourism
    Nakhon Pathom Rajabhat University, Thailand; National University of Mongolia

    Selected research projects

    Selective representation and tourism promotion in post-soviet Kyrgyzstan, Central Asia
    Royal Tourism

    Collaborators and sponsors

    Nakhon Pathom Rajabhat University, Thailand
    National University of Mongolia

  • Publications

    Journal articles

    Gorbuntsova, T., Dobson, S., & Palmer, N. (2019). Diverse Geographies of Power and Spatial production: Tourism industry development in the Yamal Peninsula, Northern Siberia. Annals of Tourism Research, 76, 67-79. http://doi.org/10.1016/j.annals.2019.03.006

    Palmer, N., & Chuamuangphan, N. (2018). Governance and local participation in Ecotourism: community-level tourism stakeholders in Chiang Rai province, Thailand. Journal of Ecotourism, 17 (3), 320-337. http://doi.org/10.1080/14724049.2018.1502248

    Gorbuntsova, T., Dobson, S., & Palmer, N. (2018). Rural entrepreneurial space and identity: A study of local tour operators and ‘the Nenets’ indigenous reindeer herders. The International Journal of Entrepreneurship and Innovation (IJEI), 19 (4), 261-272. http://doi.org/10.1177/1465750317723220

    Dorjsuren, A., & Palmer, N. (2018). Equity in tourism development: procedural (in)justice and distributive justice in Mongolia, East Asia. Asian Journal of Tourism Research, 3 (1), 58-87. https://asiantourismresearch.cmu.ac.th/Vol3No1.html

    Palmer, N., & Chuamuangphan, N. (2017). Societal values and local responses to appropriate livelihoods, fairness and decision-making involvement in ecotourism: Chiang Rai, Thailand. Asian Journal of Tourism Research, 2 (1), 118-149. http://doi.org/10.12982/AJTR.2017.0006

    Rowson, B., & Palmer, N. (2009). The impact of migrant workers on the hospitality labour market: a review. Hospitality Review, 11 (4), 44-51.

    Palmer, N.J. (2007). Ethnic equality, national identity and selective cultural representation in tourism promotion: Kyrgyzstan, Central Asia. Journal of sustainable tourism, 15 (6), 645. http://doi.org/10.2167/jost826.0

    Palmer, N.J. (2006). Economic transition and the struggle for local control in ecotourism development: the case of Kyrgyzstan. Journal of ecotourism, 5 (1+2), 40. http://www.multilingual-matters.net/jet/005/jet0050040.htm

    Palmer, N.J. (2006). Economic and transition and the struggle for local control in ecotourism development: The case of Kyrgyzstan. Journal of Ecotourism, 5 (1-2), 40-61. http://doi.org/10.1080/14724040608668446

    Foster, N., & Botterill, D. (1995). Hotels and the businesswoman: a supply-side analysis of consumer dissatisfaction. Tourism Management, 16 (5), 389-393. http://doi.org/10.1016/0261-5177(95)98952-T

    Conference papers

    Palmer, N. (2005). Conceptual dissonance, economic transition and the struggle for local control in ecotourism development : the case of the Kyrgyz Republic. In Workshop: The Politics of Mobilities: Ecotourism in North-South Relations, Lancaster University, 14-15 January 2005 Centre for Mobilities Research (CeMoRe), University of Lancaster, 14 January 2005 - 15 January 2005.

    Foster, N., & Long, P. (2003). 'Which Ever Pleased the Vulgar': Tourism-Related MediaRepresentations of Royal Ceremonial. In Tourism and Histories Conference, University of Central Lancashire, Preston, U.K.

    Book chapters

    Palmer, N. (2018). The Peculiar Attraction of Royalty for Tourism and the Popular Cultural Construction of ‘Royal Tourism’. In Lundberg, C., & Ziakas, V. (Eds.) Handbook of Popular Culture & Tourism (Routledge). CABI Publishing

    Palmer, N. (2016). The peculiar attraction of royalty for tourism and the popular cultural construction of ‘Royal Tourism’.

    Palmer, N.J. (2015). Kyrgyzstan, tourism. In Jafari, J., & Xiao, H. (Eds.) Springer encyclopaedia of tourism. Springer International Publishing: http://doi.org/10.1007/978-3-319-01669-6_611-1

    Palmer, N. (2009). Managing Regional Tourism: A Case Study of Yorkshire, England. Advances in Tourism Research. In Thomas, R. (Ed.) Policy Intervention 'Enforced' Collaboration and Sub-Regional Tourism Development - the Case of South Yorkshire. Elsevier Science

    Palmer, N.J. (2009). Domestic holidaymaking in a Central Asian context: tourism legacies from pre-communist and Soviet times - Lake Issyk-Kul, Kyrgyzstan. In Singh, S. (Ed.) Domestic tourism in Asia. Diversity and divergence. (pp. 181-196). London: Earthscan: http://www.styluspub.com/clients/ear/books/BookDetail.aspx?productID=208051

    Palmer, N.J. (2009). Kyrgyz tourism at Lake Issyk-Kul: Legacies of pre-communist and Soviet regimes. In Domestic Tourism in Asia: Diversity and Divergence. (pp. 181-196). http://doi.org/10.4324/9781849770057

    Palmer, N.J. (2009). Policy intervention, 'enforced' collaboration and sub-regional tourism development - the case of South Yorkshire. In Thomas, R. (Ed.) Managing regional tourism. A case study of Yorkshire, England. Ilkley: Great Northern Books: http://www.gnbooks.co.uk/books/9781905080588.shtml

    Palmer, N. (2008). International Royal Tourist expectations, experiences and reflections on royal encounters: a demand-side perspective. In Royal Tourism: Excursions around Monrachy. Tourism and Cultural Change. Clevedon: Channel View Publishing

    Palmer, N. (2008). By Royal Association: British monarchy as a place representation tool. In Royal Tourism: Excursions Around Monarchy. Tourism and Cultural Change. (pp. 159-180). Clevedon: Channel View Publications

    Long, P., & Palmer, N. (2007). Conclusions. In Royal Tourism: Excursions around Monarchy. (pp. 252-255).

    Thompson, K., Schofield, P., Foster, N., & Bakieva, G. (2006). Kyrgyzstan’s Manas epos millennium celebrations: post-colonial resurgence of Turkic culture and the marketing of cultural tourism. In PICARD, D., & ROBINSON, M. (Eds.) Festivals, tourism and social change. (pp. 172-190). Clevedon: Channel View: http://www.multilingual-matters.com/display.asp?K=9781845410476&sf_01=series&st_01=tourism+cultural&sort=sort_multi/d&ds=tourism+and+cultural+change&m=8&dc=29

    Palmer, N. (2003). Ecotourism in Kyrgyzstan - Policy and practice. In Fennel, D., & Dowling, R. (Eds.) Ecotourism in Kyrgyzstan - Policy and practice. CAB International Oxon

    Thompson, K., & Foster, N. (2003). Ecotourism development and government policy in Kyrgyzstan. In FENNELL, D.A., & DOWLING, R.K. (Eds.) Ecotourism policy and planning. (pp. 169-186). Wallingford: CABI: http://www.cabi.org/bk_bookdisplay.asp?SubjectArea=&Subject=&PID=1610

    Owen, R.E., Botterill, D., Emanuel, L., Foster, N., Gale, T., Nelson, C., & Selby, M. (2000). Perceptions from the periphery : the experience of Wales. In Brown, F., & Hall, D. (Eds.) Tourism in Peripheral Areas: Case studies. (pp. 7-38). Clevedon: Channel View Publications: http://www.multilingual-matters.com/display.asp?K=9781873150238

    Palmer, N. (2000). Post-colonial resurgence of Turkic culture and the marketing of cultural tourism in Kyrgyzstan. In Cultural Festivals and Tourism. British Education Publishers

    Palmer, N. (2000). Image Versus Identity: Representing and Comparing Destination Images Across A Tourism System - The Case of Wales. In Robinson, M., Evans, N., Long, P., Sharpley, R., & Swarbrooke, J. (Eds.) Reflections on International Tourism Management, Marketing and the Politic Economy of Travel and Tourism. Business Education Publishers

    Palmer, N. (1997). Tourism Destination Image Evaluation - Applying a Systems Approach. In Advances in Hospitality and Tourism Research, Volume 2. Advances in Hospitality and Tourism Research Conference

    Palmer, N. (1997). Tourism Destination Image Evaluation - Applying a Systems Approach.

    Books

    Long, P., & Palmer, N.J. (Eds.). (2008). Royal tourism : excursions around monarchy. Clevedon: Channel View Publications.

    Long, P., & Palmer, N.J. (Eds.). (2008). Royal tourism : excursions around monarchy. Clevedon: Channel View Publications.

    Palmer, N., & Pomfret, G. (2004). Barcelona and Catalonia: A fieldwork guide. Sheffield Hallam University.

    Theses / Dissertations

    Mekonnen, T. (2018). The ‘lived experience’ of Black African immigrant entrepreneurs and their entrepreneurial endeavours. (Doctoral thesis). Supervised by Palmer, N.

    Duffy, M. (2018). Understanding Strategic Implementation relative to Organisational Commitment within Sheffield City Region SMEs. (Doctoral thesis). Supervised by Palmer, N.

    Thomas, H.D. (2018). Managing online communication and feedback relating to the Welsh visitor attraction experience: apathy and inflexibility in tourism marketing practice. (Doctoral thesis). Supervised by Palmer, N.

    Drosou, E. (2016). Meanings, views and opinions of fashion brands: understanding the female Greek consumer. (Doctoral thesis). Supervised by Palmer, N., & Mcauley, J. http://doi.org/10.7190/shu-thesis-00171

    Gorbuntsova, T. (2016). Spatiality of power surrounding "the Nenets'" involvement in local tourism industry development. (Doctoral thesis). Supervised by Palmer, N., & Dobson, S.

    Pomfret, G. (2016). An exploration of adventure tourism participation and consumption. (Doctoral thesis). Supervised by Palmer, N.

    Dorjsuren, A. (2014). Political ecology of inequality in tourism development in rural Mongolia. (Doctoral thesis). Supervised by Bramwell, B., & Palmer, N.

    Fatorachian, H. (2014). Electronic supply chain practice within SMEs manufacturer in the UK. (Doctoral thesis). Supervised by Shahidan, M., Palmer, N., & Johnston, P.

    Chuamuangphan, N. (2009). Ecotourism planning and management and sustainable development in Chiang Rai Province, Thailand. (Doctoral thesis). Supervised by Bramwell, B., & Palmer, N.

    Chaperon, S.A. (2009). Responses to tourism development and governance in a core-periphery context. (Doctoral thesis). Supervised by Bramwell, B., & Palmer, N.

    Wang, Y. (2008). Actor perspectives and tourism policy networks in Hangzhou, China. (Doctoral thesis). Supervised by Bramwell, B., Palmer, N., & Meyer, D.

    Doncaster, S.H. (2006). Nature-based recreation and leisure in fenland rural ecomies - A case study approach. (Doctoral thesis). Supervised by Rotherham, I., Egan, D., & Palmer, N.

    Wan, X. (n.d.). Tourists’ Responses to Government Intentions for Red Tourism In China. (Doctoral thesis). Supervised by Bramwell, B., & Palmer, N. http://doi.org/10.7190/shu-thesis-00040

    Reka, S. (n.d.). Tourism governance in post-war transition: The case of Kosova. (Doctoral thesis). http://doi.org/10.7190/shu-thesis-00156

    Mellon, V. (n.d.). Governance and sustainability: partnership evolution and sustainable tourism in UK National Parks. (Doctoral thesis). Supervised by Palmer, N.

    Jonsson, C. (n.d.). Stakeholder engagement in a Tourism Foreign Direct Investment (TFDI) dependent small island state: Barbados. (Doctoral thesis). Supervised by Palmer, N.

    Internet Publications

    Palmer, N. (2018). Are our doctoral programmes fit for purpose and the future?

    Presentations

    Palmer, N., & Donzel, M.V. (2018). Shared space and times. Presented at: EFMD Doctoral Programmes Conference, Frankfurt, 2018

    Palmer, N. (2017). Mentoring the Doctoral Talent.

    Palmer, N., & Chuamuangphan, N. (2016). Societal values and local responses to ecotourism amongst villagers in Chiang Rai, Thailand. Presented at: Tourism Naturally Conference 2016, Sardinia, Italy, 2016

    Merson, J., & Palmer, N. (2016). Taking and sharing photographs of restaurant food via social media and the blurring of online-offline consumer leisure experiences. Presented at: Locating Leisure: Blurring Boundaries, Liverpool John Moores University, 2016

    Palmer, N. (2015). Cultivating Community to Enrich Research Environment.

    Palmer, N., & Mohamed, A. (2011). Exploring Resource Values, Capital and Criticality in Eco-Cultural Tourism with reference to Libya's Green Mountain. Presented at: ERPBSS Conference on Emerging Research Paradigms in Business and Social Sciences, Middlesex University, Dubai, 2011

    Long, P., & Palmer, N. (2002). At least they’re good for tourism’ : tourism representations of Britain linked to the Queen’s Golden Jubilee year. Presented at: Tourism Research 2002, University of Wales Institute, Cardiff, 2002

    Palmer, N. (2001). Post-colonial resurgence of Turkic culture and the marketing of cultural tourism in Kyrgyzstan.

    Palmer, N. (2000). Image Versus Identity: Representing and Comparing Destination Images Across A Tourism System - The Case of Wales.

    Palmer, N. (1999). Representing Wales: Congruence and Dissonanace in Touristic Imagery - A Systems Approach.

    Other publications

    Palmer, N. (2017). Recognising and rewarding excellence in doctoral supervision: Superdupervisor Awards - how, why and to what end?

    Chuamuangphan, N., & Palmer, N. (n.d.). To what extent are local people actively involved in ecotourism development through choice? Exploring societal values and ecotourism sustainability in Chiang Rai.

  • Other activities

    • Destination Management Scoping Study. Commissioned by Great Places (Wentworth and Elsecar), (2018).

    • Reframing the public relations profession for a changing world (led by the University of Huddersfield and supported by the Global Alliance for Public Relations and Communication Management) (2018 - ongoing)

    • Hot Springs Tourism Development Project (funded by the Thai Government) (2016 - ongoing)

    • The potential socio-economic and community impacts of HS2. A review of the Final Environmental Statement for Phase One of the proposed high-speed railway HS2 between London and Birmingham (subcontracted by ECUS Ltd.) (2015).

    • Stoneleigh Park - HS2 Mitigation Summary. Sub-contracted by ECUS Consulting Ltd., November 2014

    • The potential socio-economic and community impacts of HS2. A review of the Final Environmental Statement for Phase One of the proposed high-speed railway HS2 between London and Birmingham. Sub-contracted by ECUS Consulting Ltd., July 2014.

    • A Socio-economic Review of the Potential Impacts of the Proposed Man of Steel Landmark Sculpture, August 2013.

    • An Environmental Impact Assessment of the renaissance of Stoneleigh Park, Warwickshire (subcontracted by ECUS Ltd.), 2012

    • A SWOT Analysis and the Development of an Information System and Benchmark for the Doncaster Visitor Economy, (Doncaster MBC) 2008-2009

    • The Integration of Migrant Workers into the Tourism and Hospitality Workforce in South Yorkshire (Knowledge Exchange partner Yorkshire South Tourism), 2008-2009

    • The Impact of the Northern Racing College and the St. Leger Horse Park on the Doncaster Visitor Economy (funded by Yorkshire South Tourism, the South Yorkshire Training Trust and Helios Slough), 2007-2008

    • Measuring the Visitor Economy in South Yorkshire (funded by Yorkshire South Tourism), 2007-2008

    • South Yorkshire Tourism Action Plan (funded by Objective 1 Programme Directorate, GOYH), 2001-2002

    • North West and Ireland Trade Group: Investigating the Trade and Tourism Links Between the Island of Ireland and North-West England (funded by North West Development Agency), 1999-2000

    • Developing a Tourism and Hospitality Curriculum in Kyrgyzstan (EU Tempus Tacis), 1999

    • Evaluating Key Stage 4 Demonstration Projects (DfEE funded), 1997-1998

    • Adjustments for Disabled Employees (DfEE funded), 1997-1998

    • East Midlands (Careers Education Guidance) Outcome Study (DfEE funded), 1997-1998

    • TEC-Provider Relationships (subcontracted by Coopers & Lybrand), 1997-1998

    • Impact Assessment of Shropshire Chamber of Commerce Training and Enterprise (Shropshire CCTE funded), 1997-1998

    • Birmingham CEBP Corporate Restructuring (Birmingham CEBP funded), 1997-1998

    • International Ice Hockey Puck Safety Standards (funded by the Ice Hockey Superleague UK), 1993-1994

    • Board Member, Sheffield Chamber of Commerce Visitor Economy Forum (2016-ongoing);

    • Trustee, Yorkshire Icon Ltd. (The Steel Man) (Charity No. 1159282) (2015-ongoing)

    • BID Champion (SHU Institutional Representative), Sheffield Business Improvement District (BID) (2013-2015);

    • Board Member, Vibrant City Sub-Board of Competitive City Programme, Sheffield City Council (2011-2014);

    • Member, Rotherham NHS Foundation Trust (2013 - ongoing);

    • Ambassador, Marketing Sheffield (2010 - ongoing);

    • Ambassador, Yorkshire South Tourism (2008 – 2010);

    • Board Member, South Yorkshire Tourism Task Group. Objective 1 Programme Directorate, GOYH
    (2002 – 2005).

    • Editorial Board Member for Asian Journal of Tourism Research (2017-ongoing)

    • Scientific Committee Member for International Association of Cultural and Digital Tourism, Greece (2017 -ongoing);

    • External Academic Conference Committee Member for United Nations Sustainable Development Goals, Nakhon Pathom Rajabhat University, Thailand (2016-ongoing);

    • International conference committee member for 1st and 2nd International Conferences on Humanities and Social Science Research (2016, 2017);

    • Doctoral Steering Group member, European Foundation for Management Development (EFMD), Brussels (2016-ongoing);

    • Board Member, Northern Advanced Research Training Initiative (NARTI), University of Leeds (2014-2017);

    • Academic journal paper reviewing for range of international academic journals: Journal of Cleaner Production (2017); Journal of Sustainable Tourism (2017); Polar Geography (2015); Tourism Planning and Development (2014); Journal of Information Technology and Tourism (2013); and Journal of Tourism Culture and Communication (2008).

    • Grimm & Co. literacy charity

    • National Coal Mining Museum for England

  • Postgraduate supervision

    Doctoral Researchers (Current): 0
    Doctoral Researchers (Complete): 17
    Doctoral Examinations: 18

    Completed

    13

  • Media

    Sheffield BID:
    Backing the BID for Sheffield, The Yorkshire Times, 12th February, 2015.

    Man of Steel:
    Man of Steel: Long to shine over us, Yorkshire Post, 6th September, 2015.
    Man of Steel to contribute £9m to South Yorkshire region. In: The Manufacturer 16th September, 2013
    Man of Steel statue ‘will bring benefit of £9m’. In: Sheffield Telegraph, 27th August, 2012

    Royal Tourism:
    No budget wedding as Prince William and Kate Middleton opt for day of pageantry, Daily Express, 18th November, 2010

    Kyrgyzstan:
    BBC Radio Manchester, 2000

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