Polyakova, O., & Ramchandani, G. (2020). Perceived service quality among regular users of gyms in public sports centres in the UK. Managing Sport and Leisure. http://doi.org/10.1080/23750472.2020.1853594
Erlikh, V.V., Korableva, Y.B., Epishev, V.V., & Polyakova, O. (2018). Effect of postural balance on changes in the electrocardiography parameters of wrestlers. Human Sport Medicine, 18 (S), 13-18. http://doi.org/10.14529/hsm18s02
Polyakova, O., & Mirza, M.T. (2016). Service quality models in the context of the fitness industry. Sport, Business and Management: An International Journal, 6 (3), 360-382. http://doi.org/10.1108/SBM-04-2014-0015
Flint, S., Peake, R., Plumley, D.J., Polyakova, O., Reale, S., Wilson, R., ... Pheonix, F. (2015). The impact of athlete endorsement on estimates of nutritional content of food meals. Appetite, 87, 395. http://doi.org/10.1016/j.appet.2014.12.174
Polyakova, O., & Mirza, M. (2015). Perceived service quality models: are they still relevant? The Marketing Review, 15 (1), 59-82. http://doi.org/10.1362/146934715X14267608178721
Flint, S., Plumley, D.J., Peake, R., & Polyakova, O. (2014). Using sport as a tool to market unhealthy food. European Journal of Business and Social Sciences, 2 (12), 15-25. http://www.ejbss.com/volume-2-number-12-2014.aspx
Polyakova, O., Karagiorgos, T., Konstantinidis, K., & Alexandris, K. (2023). Testing the influence of event quality on participants’ involvement in an international sport event: The case of Oceanman Open-Water Swimming Series [abstract only]. In European Association of Sport Management, Belfast, Northern Ireland, 12 September 2023 - 15 September 2023 (pp. 260). EASM: https://easm2023.com/wordpress/wp-content/uploads/2023/11/EASM-Belfast-2023-Conference-Abstracts-31-10-2023-With-Logos.pdf
Polyakova, O., & Alexandris, K. (2023). Evaluation of consumer-focused outcomes in the context of esports sponsorship [abstract only]. In World Association for Sport Management, Doha, Qatar, 5 March 2023 - 8 March 2023. Lithuanian Sports University: https://wasmorg.com/wp-content/uploads/2023/03/Final-version-WASM-Abstract-Book-2023-01-12.pdf
Polyakova, O., & Alexandris, K. (2022). Attitudes and intentions toward purchasing sponsors’ products among users with different involvement profiles: the case of esports. In European Association of Sport Management, University of Innsbruck, SoWi Campus, Austria, 5 September 2022 - 8 September 2022. https://easm2022.com/wp-content/uploads/2022/09/EASM2022_Innsbruck_Book_of_Abstracts.pdf
Polyakova, O., & Ramchandani, G. (2019). Perceptions Of Service Quality Among Frequent Users Of Gyms In England. In European Association of Sport Management, Seville, Spain, 3 September 2019 - 6 September 2019.
Polyakova, O., & Ramchandani, G. Exercise frequency and service quality perceptions in sport and fitness industry. In Sport Management Association of Australia and New Zealand 2015 Conference, Hobart, Australia.
Polyakova, O., & Alexandris, K. (2023). Antecedents and outcomes of sponsorship in the context of Esports. In Leng, H.K., & Zhang, J. (Eds.) Sports Sponsorship and Branding: Global Perspectives and Emerging Trends. Routledge: https://www.routledge.com/Sports-Sponsorship-and-Branding-Global-Perspectives-and-Emerging-Trends/Leng-Zhang/p/book/9781032603902