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Olga Polyakova

Olga Polyakova PhD, MSc, BA

Course Leader for MSc Sport Business Management, Senior Lecturer in Sport Business Management


Olga's expertise in Sport Marketing combines with experience in the sport and fitness industry. Prior to joining Sheffield Hallam University Olga lectured Sport Marketing at the University of Huddersfield. She also a fully qualified yoga instructor and have a proven track record in teaching in the fitness industry.

In her doctoral research Olga investigated issues of service quality and customer satisfaction in the sport and fitness industry in England. Her other research interests are in the areas of motivation and psychology of sport participation. Olga also collaborates in providing consultancy and organising seminars in the area of sport as an innovative teaching tool.

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