Dr Pallavi Singh
Senior Lecturer In Marketing
Summary
Pallavi Singh is a Senior Lecturer in Marketing at Sheffield Business School, Sheffield Hallam University, Sheffield, UK. Before commencing her academic career, she was a Civil Servant in India. She obtained her PhD in Ethical Marketing from University of Sheffield Management School, Sheffield, UK; her MBA in Marketing also from University of Sheffield Management School (SUMS) UK; her Masters in Hindi Literature (Silver Medallist) and her Bachelors in Physics from the prestigious University of Allahabad in India. Her research interest includes environmental education in schools, and higher education institutions, sustainable consumption in families, socialization theory, green consumer behaviour and child influence in family purchase decision making. Her work has been presented at the Academy of Marketing Conference, World Environmental Education Congress and many more conferences across Asia and Europe. She is a reviewer with number of publications like the Journal of Consumer Behaviour, South Asian Journal of Global Business Research and Journal of consumer ethics. She serves as consultant for social businesses, charity organisations and not for profit organisations .
About
Qualifications
- 2015 to 2017: Post Graduate Certificate - Learning and Teaching in Higher Education, Sheffield Hallam University, United Kingdom
- 2016: PhD Ethical Marketing, University of Sheffield, United Kingdom
- 2009: Master of Business Administration, University of Sheffield, United Kingdom
- 2002: MA Hindi Literature, Allahabad University, India
- 2000: BSc Physics, Chemistry, Mathematics, Allahabad University, India
Senior Lecturer in Marketing
Teaching expertise
- Ethical Marketing, Consumer behaviour, Global Marketing
Research
- Green Marketing, sustainable consumer behaviour, child influence in family decision making, environmental socialisation and reverse socialisation.
Publications
Journal articles
Nagendra, S.M., Dey, D.K., Singh, P., & Sahadev, S. (2024). Measuring perceived social sustainability of brands – A scale development. Journal of Cleaner Production, 444. http://doi.org/10.1016/j.jclepro.2024.141104
Brown, D.M., Apostolidis, C., Dey, B.L., Singh, P., Thrassou, A., Kretsos, L., & Babu, M.M. (2024). Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations. Industrial Marketing Management, 117, 14-27. http://doi.org/10.1016/j.indmarman.2023.12.006
Akter, S., Mohiuddin Babu, M., Hossain, T.M.T., Dey, B.L., Liu, H., & Singh, P. (2023). Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity. International Marketing Review. http://doi.org/10.1108/imr-09-2022-0203
Jones, S., Singh, P., & Dean, D. (2023). To bin or not to bin. Journal of Customer Behavior, 22 (1-2), 68-77. http://doi.org/10.1362/147539223X16838127399223
Dey, B.L., Nasef, Y.T., Brown, D.M., Samuel, L., Singh, P., & Apostolidis, C. (2023). (Im)migrants’ appropriation of culture: reciprocal influence of personal and work contexts. Journal of World Business, 58 (2). http://doi.org/10.1016/j.jwb.2022.101417
Singh, P., Sahadev, S., Wei, X., & Henninger, C.E. (2023). Modelling the antecedents of consumers' willingness to pay for eco‐labelled food products. International Journal of Consumer Studies. http://doi.org/10.1111/ijcs.12900
Lanka, E., Rostron, A., Singh, P., & Lanka, S. (2022). Introduction to the Special Issue Call for Qualitative Research Tutorials in Contemporary Administration Studies: An Editorial. Revista de Administração Contemporânea, 26 (4). http://doi.org/10.1590/1982-7849rac2022210333.en
Brown, D., Apostolidis, C., Singh, P., Dey, B.L., & Chelekis, J. (2022). Exploring multi-stakeholder value co-creation as an entrepreneurial approach to survival and sustainability: the case of Pennine Pubs. International Journal of Entrepreneurship and Innovation. http://doi.org/10.1177/14657503221145
Singh, P., Bala, H., Dey, B.L., & Filieri, R. (2022). Enforced remote working: the impact of digital platform-induced stress and remote working experience on technology exhaustion and subjective wellbeing. Journal of Business Research, 151, 269-286. http://doi.org/10.1016/j.jbusres.2022.07.002
Singh, P., Henninger, C.E., Oates, C.J., Newman, N., & Alevizou, P.J. (2022). Children and young people: opportunities and tensions for sustainability marketing. Journal of Marketing Management, 38 (9-10), 831-843. http://doi.org/10.1080/0267257x.2022.2105009
Coombes, P., & Singh, P. (2022). In Pursuit of the 'Pink Pound': A Systematic Literature Review. International Journal of Market Research. http://doi.org/10.1177/14707853221088732
Sahadev, S., Muralidharan, S., & Singh, P. (2022). Introduction to the special issue on marketing communications and sustainability. Journal of Marketing Communications, 28 (3), 227-231. http://doi.org/10.1080/13527266.2021.1942145
Lanka, E., Rostron, A., Singh, P., & Lanka, S. (2022). Introduction to the special issue call for qualitativeresearch tutorials in contemporary administrationstudies: an editorial. Revista de Administração Contemporânea, 26 (4). http://doi.org/10.1590/1982-7849rac2022210333.por
Singh, P., Brown, D.M., Chelekis, J., Apostolidis, C., & Dey, B.L. (2021). Sustainability in the beer and pub industry during the covid-19 period: an emerging new normal. Journal of Business Research. http://doi.org/10.1016/j.jbusres.2021.11.066
Soni, G., Mangla, S.K., Singh, P., Dey, B.L., & Dora, M. (2021). Technological interventions in social business: Mapping current research and establishing future research agenda. Technological Forecasting and Social Change, 169. http://doi.org/10.1016/j.techfore.2021.120818
Lanka, E., Lanka, S., Rostron, A., & Singh, P. (2020). Why We Need Qualitative Research in Management Studies. Revista de Administração Contemporânea. http://doi.org/10.1590/1982-7849rac2021200297.en
Singh, P., Sahadev, S., Oates, C.J., & Alevizou, P. (2020). Pro-environmental behavior in families: A reverse socialization perspective. Journal of Business Research, 115, 110-121. http://doi.org/10.1016/j.jbusres.2020.04.047
Gentina, E., & Singh, P. (2015). How national culture and parental style affect the process of adolescents’ ecological resocialization. Sustainability, 7 (6), 7581-7603. http://doi.org/10.3390/su7067581
Singh, P. (2013). Food for Thought: Can Social Media be a Potential 'Learning Tool' for Universities?, Educational Quest. International Journal of Education and Applied Social Science, 4 (2), 115-119.
Conference papers
Singh, P., & Lu, P.-.H. (2019). Stereotype and counter stereotype in children's product and its role in parents purchase decision. In Academy of marketing.
Book chapters
Singh, P. (2021). Reverse Socialization(Second). In The Blackwell Encyclopedia of Sociology (2nd edition). Wiley: http://doi.org/10.1002/9781405165518.wbeos1805
Singh, P. (2017). Ethical consumption patterns and the link to purchasing sustainable fashion, in Sustainability in Fashion: A cradle to upcycle approach. In Henninger, C.E., Alevizou, P.J., Goworek, H., & Ryding, D. (Eds.) Sustainability in Fashion: A Cradle to Upcycle Approach. (pp. 103-126). Palgrave Macmillan UK
Henninger, C.E., & Singh, P. (2017). Ethical Consumption Patterns and the Link to Purchasing Sustainable Fashion. In Sustainability in Fashion. (pp. 103-126). Springer International Publishing: http://doi.org/10.1007/978-3-319-51253-2_6
Presentations
Singh, P., & Gilligan, C. (2019). Social enterprise-working together to support the SDGs. Presented at: Creating Knowledge Conference, Sheffield Hallam University
Singh, P. (2019). The environmental education discourse: under-appraisal of the ingenuousness. Presented at: World Environmental Education Congress
Singh, P. (2016). Environmental socialisation of adolescents in India.
Singh, P. (2015). Green is Not Cool, Its Nerdy.
Singh, P. (2013). Green School Program (GSP) - A Case Study from India.
Singh, P. (2012). Environmental Education in Schools in India and its Impact on Intergenerational Learning and Environmental Consumerism of Indian Families.
Singh, P. (2011). Green Consumer Behaviour In India: A Micro-cultural Perspective.
Postgraduate supervision
Current supervisions
- 2016:PhD supervision (1 student)