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Paul Luke

Paul Luke

Course leader

Summary

I am Paul Luke - BA (Hons) Fashion Management & Communication course leader here in the Department of Art and Design.

  • About

    I teach across the BA (Hons) Fashion Management & Communication curriculum with a particular focus on the communication of fashion concepts and narratives through innovative delivery techniques. I also work with external professional clients to contextualise key impacting issues within our discipline. These have included Adidas, H&M, Arcadia, Dior and Sony Music. My MA topic at CSM investigated the subject of dynamic delivery teaching techniques, resulting in a nationwide campaign in collaboration with mental health charity Mind.

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  • Teaching

    Business, Technology and Enterprise

    • Creative Strategies
    • Trend Forecasting
    • Fashion Narratives & Concepts
    • Management & Art Direction
    • Socio & Cultural Diversity
    • Branding & Graphics
    • Styling & Photography

  • Research

    My current research projects include: 

    • Mental Health Awareness Through Dynamic Delivery (Paper) 
    • Recruitment Challenges In The Changing A&D Environment (Paper) 
    • New Innovation In Fashion Communication (Paper) 
    • Antwerp Royal Academy Of Fine Arts (Conference) 
    • Lambert’s Yard ‘Art V Education’ (Speaker)
    • Fairchild Books UK / Visual Arts (Reviewer)
    • London Men’s Fashion Week (Installation)
    • BBC Radio Sheffield (Commentary)
    • Live Cope Give Hope Mental Health Awareness (Campaign) 
    • ‘Last Poets’ London Southbank (Exhibiting) 
    • York St John University Strategic MA Brand Management (Validation)
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