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Paul Luke

Course leader


Summary

I am Paul Luke - BA (Hons) Fashion Management & Communication course leader here in the Department of Art and Design.

About

I teach across the BA (Hons) Fashion Management & Communication curriculum with a particular focus on the communication of fashion concepts and narratives through innovative delivery techniques. I also work with external professional clients to contextualise key impacting issues within our discipline. These have included Adidas, H&M, Arcadia, Dior and Sony Music. My MA topic at CSM investigated the subject of dynamic delivery teaching techniques, resulting in a nationwide campaign in collaboration with mental health charity Mind.

Teaching

Business, Technology and Enterprise

  • Creative Strategies
  • Trend Forecasting
  • Fashion Narratives & Concepts
  • Management & Art Direction
  • Socio & Cultural Diversity
  • Branding & Graphics
  • Styling & Photography

Research

My current research projects include: 

  • Mental Health Awareness Through Dynamic Delivery (Paper) 
  • Recruitment Challenges In The Changing A&D Environment (Paper) 
  • New Innovation In Fashion Communication (Paper) 
  • Antwerp Royal Academy Of Fine Arts (Conference) 
  • Lambert’s Yard ‘Art V Education’ (Speaker)
  • Fairchild Books UK / Visual Arts (Reviewer)
  • London Men’s Fashion Week (Installation)
  • BBC Radio Sheffield (Commentary)
  • Live Cope Give Hope Mental Health Awareness (Campaign) 
  • ‘Last Poets’ London Southbank (Exhibiting) 
  • York St John University Strategic MA Brand Management (Validation)
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