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Year of Entry 2020/21
BA (Honours)

Fashion Management and Communication

Full-time Art and design

Fashion isn't just about design. This course gives you the skills you need to forge a rewarding career in the fast-paced global fashion industry.

Everything you need to know...

What is the fee? Home/EU: £9,250 per year (£1,200 for placement year) ††
International: £13,650 per year (£1,200 for placement year)
How long will I study? 3 / 4 Years
Where will I study? City Campus
What are the entry requirements? 112 UCAS Points
What is the UCAS code? 9I7Y
When do I start? September 2020
Placement year available? Yes

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Course summary

  • Develop the skills you need to enter the global fashion industry.
  • Engage in industry led talks and seminars.
  • Work on live projects with fashion and lifestyle brands and agencies.
  • Enter national and international competitions, and showcase at Graduate Fashion Week.
  • Have the opportunity to work abroadErasmus funding is available for European placements.

If you're passionate about fashion but don't want to go down the design route, this course will give you the skills to enter the global fashion industry. It equips you with the strategic and creative skills necessary for a successful career in fashion management and communication, including research exploration, CAD, marketing communications, styling and image manipulation, trend prediction and campaign planning.

How you learn

This course is part of the Sheffield Institute of Arts — our creative community within Sheffield Hallam.

During your studies you will develop innovative fashion management and communication concepts through creative thinking and risk taking. You will be supported to devise new ideas, generate new business models and ways of working.

You learn through

  • blended projects
  • masterclasses
  • technical workshops
  • tutorials
  • critiques
  • live projects
  • field trips
  • lecture and seminars

There are opportunities to study abroad at one of our partner universities with the possibility of funding through the Erasmus programme.

Course leaders and tutors

Paul Luke
Paul Luke
Course leader

I teach across the BA (Hons) Fashion Management & Communication curriculum with a particular focus on the communication of fashion concepts and narratives throug … Read more

Applied learning

Work placements

You will have the opportunity to arrange a year-long work placement in between your second and third years. This gives you a real-world experience to prepare you for your future career. Students have previously applied their learning, developed their skills and increased their knowledge and experience at companies such as Burberry, Diesel, Alexander McQueen, Topshop, Animal, Dune and Iris Van Herpen.

Live projects

During your second year some projects are 'live'. These mirror the experience of fashion industry employment. You undertake project work as a direct response to a brief set by an industrial 'client'. Live projects often include a 'behind the scenes' visit to the client's retail, design or manufacturing facilities and receive a briefing from them to set the context and scope of the project.

Field trips

Fashion and cultural trips are a key part of the learning experience (additional costs apply). There is normally a UK field trip in the first year and an international field trip during the second year. During the international field trips, you visit design consultancies, industrial facilities, fashion stores and headquarters, museums and exhibitions.


You may get the opportunity to enter the Berlin Film Festival, RSA Student Design Awards, Diversity Now and the Fashion Awareness Direct. This gives you the chance to enhance your profile in the management and communications side of the fashion industry.

Student work

Fashion design students make their mark at Graduate Fashion Week 2019

Future careers

This course prepares you for a career in

  • fashion
  • fashion brand management
  • retail
  • marketing
  • visual merchandising
  • in-store design
  • creative direction
  • fashion promotion
  • fashion analysis
  • trend prediction
  • events management
  • public relations
Student success story

Hattie Crowther won the ASOS Future Talent Award in Design for her portfolio of work after it was showcased at the Graduate Fashion Week 2017 in London.

Where will I study?

You study at City Campus

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

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City Campus map

Howard Street
S1 1WB

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Adsetts library
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Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Equipment and facilities

On this course you work with

  • professionally equipped studios and workshops
  • photography studios
  • screen and digital printing facilities
  • laser cutting and 3D printing
  • Photoshop, Illustrator and InDesign
  • CAD

Entry requirements

All students

UCAS points

  • 112

This must include at least 64 points from two A levels, or equivalent BTEC National qualifications (to include a relevant subject, such as Art, Design and Technology, Textiles or Graphics For example:

  • BBC at A Level.
  • DMM in BTEC Extended Diploma.
  • A combination of qualifications, which may include AS levels, EPQ and general studies.

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.


  • English Language or literature at grade C or 4 or equivalent

• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, in an Art, Design or Media related programme along with study in social science or business from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate

If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

If your application is successful, you will be invited to attend a selection event with a portfolio of work to demonstrate your ability. Find out about the selection process and how to produce a strong portfolio.

We welcome applications from people of any age. There may be some flexibility in entry requirements provided you have other relevant learning or experience. This must show that you will benefit from and finish the course successfully.

Please note the University will only admit students who are aged 18 at the point of enrolment.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You can take an optional placement in year three.

Year 1

Compulsory modules
Module Credits Assessment
Module: Business Of Fashion 1 (Fashion Evolution) Credits: 60 Assessment: Coursework
Module: Fashion Communication 1 Credits: 60 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Business Of Fashion 2 (Creative Brand Management And Marketing) Credits: 60 Assessment: Coursework
Module: Fashion Communication & Emerging Media (Concept Development) Credits: 60 Assessment: Coursework

Year 3

Compulsory modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits Assessment
Module: Final Fashion Project Fmc Credits: 120 Assessment: Coursework

Fees and funding

Home/EU students

Our tuition fee for UK/EU students starting full-time undergraduate study in 2020/21 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200. ††

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for international students starting full-time study in 2020/21 is £13,650 per year. During your placement year you will pay a reduced fee of £1,200.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Art and design courses (PDF)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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How do I apply?

You can apply for this course through UCAS.

Apply now via UCAS

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