Peter's research and consultancy are wide-ranging and include consumer decision making and behaviour, destination and events marketing, and services management. Within these broad areas, his main foci of interest are the consumer psychology of tourism, hospitality and events with particular reference to market segmentation, tourist destination image, place branding and travel motivations and constraints. He is also interested in service quality and value, service failure recovery, compulsive purchase behaviour, gambling behaviour and has particular strengths in quantitative research methods including structural equation modelling. Peter was educated at New York and Manchester universities and worked as an operations manager for Pan Am at San Diego International Airport and at Manchester Airport in the UK before entering academia in 1987. He is a founder member of the International Academy of Culture, Tourism and Hospitality Research, has published extensively in, and reviews for, a range of international journals and has supervised 15 PhD candidates through to completion. His research and consultancy has generated over £750,000 to date, including EPSRC, Charles Forte Foundation and Regional Development Agency funding. The findings have informed government, DMO and hotel management decision making in relation to tourism development, destination marketing and customer services.
- 1998: PhD Tourist destination images: a cognitive-behavioural approach to the study of day trip tourism, University of Manchester, United Kingdom
- 1992: Member - Chartered Institute of Transport, Chartered Institute of Transport, United Kingdom
- 1983: MA International Business, State University of New York, United States of America
- 1980: BSc (Hons) Geography, University of Manchester, United Kingdom
Member of professional body
- 1998: Founder Member of the International Academy of Culture, Tourism and Hospitality Research, International Academy of Culture, Tourism and Hospitality Research, United Kingdom
Department of Service Sector Management
Sheffield Business School
Parke, J., Williams, R.J., & Schofield, P. (2019). Exploring psychological need satisfaction from gambling participation and the moderating influence of game preferences. International Gambling Studies, 1-24. http://doi.org/10.1080/14459795.2019.1633381
Oriade, A., & Schofield, P. (2019). An examination of the role of service quality and perceived value in visitor attraction experience. Journal of Destination Marketing and Management, 11, 1-9. http://doi.org/10.1016/j.jdmm.2018.10.002
Strafford, D., Crowther, P., & Schofield, P. (2018). Enlivenment and the Gruffalo; the unfolding story of events in destination shopping centres. International Journal of Event and Festival Management, 9 (2). http://doi.org/10.1108/ijefm-09-2017-0048
Schofield, P., Crowther, P., Jago, L., & Taylor, S. (2018). Collaborative innovation: Catalyst for a destination’s event success. International Journal of Contemporary Hospitality Management. http://doi.org/10.1108/IJCHM-07-2016-0396
Westwood, C., Schofield, P., & Berridge, G.C. (2018). Agricultural shows: visitor motivation, experience and behavioural intention. International Journal of Event and Festival Management, 9 (2), 147-165. http://doi.org/10.1108/ijefm-09-2017-0050
Maccarrone-Eaglen, A., & Schofield, P. (2018). A Cross-Cultural and Cross-Gender Analysis of Compulsive Buying Behaviour's Core Dimensions. International journal of consumer studies, 42 (1), 173-185. http://doi.org/10.1111/ijcs.12396
Maccarrone‐Eaglen, A., & Schofield, P. (2017). Compulsive buying behavior: Re‐evaluating its dimensions and screening. Journal of Consumer Behaviour, 16 (5), 463-473. http://doi.org/10.1002/cb.1652
Schofield, P., & Reeves, P. (2015). Does the factor theory of satisfaction explain political voting behaviour? European Journal of Marketing, 49 (5/6), 968-992. http://doi.org/10.1108/EJM-08-2014-0524
Schofield, P., & Fallon, P. (2012). Assessing the viability of university alumni as a repeat visitor market. Tourism Management, 33 (6), 1373-1384. http://doi.org/10.1016/j.tourman.2011.12.021
Schofield, P. (2011). The Quays in Salford: an analysis of visitor perceptions, satisfaction and behavioural intention. International Journal of Tourism Research, 14 (1).
Craggs, R., & Schofield, P. (2011). The Quays in Salford: An analysis of visitor perceptions, satisfaction and behavioural intention. International Journal of Tourism Research, 13 (6), 583-599. http://doi.org/10.1002/jtr.831
Ene, D., & Schofield, P. (2011). An Integrated Approach to Consumer Decision Making for Budget City Breaks: The Role of Emotion. International Journal of Tourism Research, 13 (4), 368-383. http://doi.org/10.1002/jtr.855
Schofield, P. (2011). City resident attitudes to proposed tourism development and its impacts on the community. International Journal of Tourism Research, 13 (3), 218-233. http://doi.org/10.1002/jtr.814
Schofield, P. (2009). Segmenting and profiling visitors to the Ulaanbaatar Naadam festival by motivation. International Journal of Events Management, 13 (1).
Schofield, P. (2009). Soft city, hard sell: tourist consumption of Manchester's popular music soundscape. International Journal of Tourism Policy, 2 (01-Feb), 24-36.
Thompson, K., & Schofield, P. (2009). Segmenting and profiling visitors to the ulaanbaatar naadam festival by motivation. Event Management, 13 (1), 1-15. http://doi.org/10.3727/152599509789130601
Schofield, P. (2009). Soft city, hard sell: Manchester's popular music soundscape. International Journal of Tourism Policy, 2 (1-2), 24-36. http://doi.org/10.1504/IJTP.2009.023271
Craggs, R., & Schofield, P. (2009). Expenditure-based segmentation and visitor profiling at the quays in Salford, UK. Tourism Economics, 15 (1), 243-260. http://doi.org/10.5367/000000009787536753
Thompson, K., & Schofield, P. (2007). An investigation of the relationship between public transport performance and destination satisfaction. Journal of Transport Geography, 15 (2), 136-144. http://doi.org/10.1016/j.jtrangeo.2006.11.004
Phillips, L., & Schofield, P. (2007). Pottery, pride, and prejudice: Assessing resident images for city branding. Tourism Analysis, 12 (5-6), 397-407. http://doi.org/10.3727/108354207783228019
Fallon, P., & Schofield, P. (2006). The dynamics of destination attribute importance. Journal of Business Research, 59 (6), 709-713. http://doi.org/10.1016/j.jbusres.2006.01.007
Schofield, P., Phillips, L., & Eliopoulos, K. (2005). Positioning Warrington for day trip tourism: Assessing visitor and non-visitor images. Anatolia, 16 (2), 127-146. http://doi.org/10.1080/13032917.2005.9687173
Fallon, P., & Schofield, P. (2003). Just trying to keep the customer satisfied’: a comparison of models used in the measurement of tourist satisfaction. Journal of Quality Assurance in Hospitality and Tourism, 4 (03-Apr), 77-96.
Fallon, P., & Schofield, P. (2003). First-timer versus repeat visitor satisfaction: The case of Orlando, Florida. Tourism Analysis, 8 (2-4), 205-210. http://doi.org/10.3727/108354203774076742
Frochot, I., & Gyimóthy, S. (2001). Converging Services Marketing and Tourism Approaches in Satisfaction and Service Quality Research. Journal of Quality Assurance in Hospitality & Tourism, 2 (1-2), 29-48. http://doi.org/10.1300/j162v02n01_03
Schofield, P. (2000). Developing a day trip expectation/satisfaction construct: A comparative analysis of scale construction techniques. Journal of Travel and Tourism Marketing, 8 (3), 101-109. http://doi.org/10.1300/J073v08n03_07
Schofield, P. (1996). Cinematographic images of a city: Alternative heritage tourism in Manchester. Tourism Management, 17 (5), 333-340. http://doi.org/10.1016/0261-5177(96)00033-7
Schofield, P. (2016). Destination marketing and major events: integration or separation. ATLAS Annual Conference.
Schofield, P., Doran, A., & Nolan, R. (2017). Assessing the walkability of urban public space with GIS technology: The hidden dimensions of security and community heritage. In The Routledge international handbook of walking. (pp. 369-378). Abingdon, Oxford: Routledge: https://www.routledge.com/The-Routledge-International-Handbook-of-Walking/Hall-Ram-Shoval/p/book/9781138195349
Schofield, P. (2011). Nation in transformation: tourism and national identity in the Kyrgyz Republic. In Frew, E., & White, L. (Eds.) Tourism and National Identity. Abingdon: Routledge
Schofield, P. (2009). The role of emotions in consumer decision making for budget city breaks. In Fyall, A. (Ed.) Marketing Innovations for Sustainable Destinations. (1st). (pp. 66-79). Oxford: Goodfellow Publishers Ltd
Schofield, P., & Katics, N. (2006). Swedish Hotel Service Quality and Loyalty Dimensions. (pp. 123-157). http://doi.org/10.1016/S1745-3542(05)02007-2
Thompson, K., Schofield, P., Foster, N., & Bakieva, G. (2006). Kyrgyzstan’s Manas epos millennium celebrations: post-colonial resurgence of Turkic culture and the marketing of cultural tourism. In PICARD, D., & ROBINSON, M. (Eds.) Festivals, tourism and social change. (pp. 172-190). Clevedon: Channel View: http://www.multilingual-matters.com/display.asp?K=9781845410476&sf_01=series&st_01=tourism+cultural&sort=sort_multi/d&ds=tourism+and+cultural+change&m=8&dc=29
Schofield, P., & Fallon, P. (2003). A comparison of models used in the measurement of tourist satisfaction. In Williams, J.A., & Uysall, M. (Eds.) Current Issues and Development in Hospitality and Tourism Satisfaction. New York: Haworth Hospitality Press
Doran, A., Schofield, P., & Low, T. (2018). Women's mountaineering tourism: an empirical investigation of its theoretical constraint dimensions. http://doi.org/10.1080/02614367.2018.1452283
Schofield, P. (2016). Assessing attraction visitors’ behavioural intentions through perceived service quality, value and visitor satisfaction.
Schofield, P. (2016). Successful publishing in academic journals: preparation, politics and persistence.
Schofield, P. (2015). Customer loyalty in 5* Malaysian hotels: the role of quality, value and technology.
Schofield, P. (2015). A comparative analysis of hotel service recovery actions.
Schofield, P. (2013). Successful publishing in tourism: preparation, processes and politics.
Schofield, P. (2012). The impact of university alumni as repeat visitors.
Schofield, P. (2009). Compulsive buying behaviour: exploring the tourism product market.
Schofield, P. (2009). Exploring the consumer decision making process for city breaks.
Schofield, P., & Fallon, P. (2007). Destination Marketing Organisation Networking: The Potential of University Alumni as a Short Break Market Segment.
Schofield, P., & Fallon, P. (2007). Segmenting and Profiling the Alumni Market for UK Cities Using Motivations and Constraints.
Schofield, P., & Fallon, P. (2007). Designing inclusive and sustainable urban infrastructure with GIS-P (Geographic Information Systems for Participation) applications: Engaging ‘hard-to-reach’ communities in the planning process.
Schofield, P., & Fallon, P. (2006). University Alumni as a Short-Break Market: the case of Greater Manchester.
Schofield, P., & Fallon, P. (2005). Exploring the When? How? and Why? of Assessing Destination Attribute Importance.
Fallon, P., & Schofield, P. (2004). Adjust trying to keep the customer satisfied. http://doi.org/10.1300/J162v04n03_06
Fallon, P., & Schofield, P. (2001). Measuring the importance of critical factors in restaurant service quality performance evaluation: a triadic perspective.
Schofield, P., & Fallon, P. (2000). Measuring the importance of critical factors in restaurant service quality performance evaluation: a triadic perspective.
Schofield, P., & Fallon, P. (2000). Measuring restaurant service quality performance through stakeholder evaluation: a triadic perspective.
Fallon, P., & Schofield, P. (2000). Service quality measurement and triadic interaction: A comparative analysis of stakeholder perspectives using TRIQUEST. http://doi.org/10.1300/J162v01n03_02
Hirst, C., & Schofield, P. (n.d.). Value Creation or Destruction: The Role of Private label in UK Grocery Category Management Decisions.
Hirst, C., & Schofield, P. (n.d.). Value for whom? A critical Analysis of Category Management Relationships in the UK Grocery Sector.
Research funding or grant
- 2010: Irwell Sculpture Trail public consultation in Rawtenstall, Bury and Salford, Salford City Council, United Kingdom
- 2005: Inclusive and Sustainable Infrastructure for Tourism and Urban Regeneration, Engineering and Physical Sciences Research Council (EPSRC), United Kingdom
- 2004: Research service failure and recovery strategies in the UK hotel industry, Lord Forte Foundation, United Kingdom
- 2004: Principal Investigator for an exemplar project on the tourism potential of Warrington’s industrial heritage, Northwest Regional Development Agency (NWDA), United Kingdom
- 2002: Support research into the regeneration of Salford Quays, University of Salford, United Kingdom
- 2001: Support research into tourist decision making and behavior, Institute for Social Research, United Kingdom
- 2000: Tempus Tacis Central Asian Ecotourism Development Project in Kyrgyzstan, University of Salford, United Kingdom
- PhD Currently being Supervised (4 students)
- PhD Supervised to Completion (15 students)