Dr Ricardo De Sousa

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Dr Ricardo de Sousa PhD, MSc, BA (Hons)

Senior Lecturer in Sport Business Management


I am a Senior Lecturer in Sport Business Management. My research areas include, but are not limited to, the inspiration of attending major sporting events, event impacts and event leveraging. I teach on a variety of modules, including enterprise, event management and international sport event management, across different courses which range from undergraduate to postgraduate.


Upon completion of a Sport Coaching and Sport Development degree at Southampton Solent University, I completed an MSc Sport Business Management degree at Sheffield Hallam University. Following this, I worked in education, sport coaching and sport facility management. Subsequently, I wanted to pursue a PhD in the area of sport events, and as a result applied and gained a scholarship through the Sport Industry Research Centre (SIRC) at SHU which I completed in 2019/20. During my PhD, I was an Associate Lecturer for both SHU and the University of Derby, before being offered a full-time position at Birmingham City University (BCU).

At BCU, I taught on the Global Sport Management and Event, Venue and Experience Management undergraduate and International Sport Management postgraduate courses. These included a mix of both online and face-to-face lectures and seminars. I was involved in module development and content creation.

I returned to SHU on a full-time basis and have delivered on different roles including Level 4, Level 6  and SBM Project Lead. Additionally, I was given the opportunity to take on course leadership of the MSc Sport Business Management course. I am research active and have presented at the European Association for Sport Management Conference 2023.


Academy of Sport and Physical Activity

College of Health, Wellbeing and Life Sciences

Sport Management and Development

Courses taught:

BSc (Hons) Sport Business Management

BSc (Hons) Sport Development with Coaching (shared module)

BSc (Hons) Physical Activity, Sport and Health (shared module)

BSc (Hons) Sport and Exercise Science (shared module)

MSc Sport Business Management

Modules taught:

Enterprise and Innovation

Event Management

Applied Professional Development

Developing Management & Leadership Practice

The Sport & Physical Activity Environment

HRM for Sport Managers

International Sport and Event Management

Project in Sport

Work-Based Learning Project


Doctoral Thesis - The Inspirational Effect of Major Sporting Events on Attenders' Attitudes and Behaviours [https://doi.org/10.7190/shu-thesis-00290]

European Association for Sport Management (EASM) 23 Conference - Oral Presentation [https://easm2023.com/wordpress/wp-content/uploads/2023/09/EASM-Belfast-2023-Conference-Abstracts.pdf]

Postgraduate supervision

MSc Sport Business Management - project supervision

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