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Richard Coleman

Richard J Coleman

Principal Research Fellow


Richard specialises in evaluations of major events particularly linked to economic and social impacts. Over the last decade, he has project managed and delivered impact evaluations of some of the foremost sporting events held in the UK (Wimbledon, The Open, Lord's Ashes Test, London Marathon and Le Tour Grand Depart) using the eventIMPACTS approved methodology which he helped to devise in 2009 for UK Sport and partners. He has 16 years of experience in devising robust yet cost effective research solutions for our clients, including sports councils, governing bodies as well as non-sport organisations from the leisure industry.

  • About

    Richard is a postgraduate from the University of Sheffield with an MSc in Sport and Recreation Management. He specialises in the evaluation of major events relative to their economic and broader impacts. He also manages much of SIRC's fieldwork and primary data collection.

    Richard and colleagues produced the Measuring Success series for UK Sport which was the precursor to the development of a national event evaluation framework and toolkit in 2009 (eventIMPACTS). Richard managed the development and delivery, and co-authored the content of eventIMPACTS. This resource helps organisers to measure the impacts associated with their events. Apart from economic impact, these include audience attendance plus social/media and environmental impacts. Richard is currently involved in refreshing elements of the eventIMPACTS website.

    He has undertaken more than 70 event impact studies in the last decade including some of the most iconic events in the UK over this period. These include

    • Wimbledon
    • World Snooker
    • London Marathon
    • Tour de France 2007
    • The Open
    • ATP World Tour Finals
    • Curtis Cup
    • Lord's Ashes Test
    • Women's Open Golf
    • Ryder Cup 2014

    He has also used the eventIMPACTS approach to evaluations at arts events and festivals. Having recently completed SIRC's 2nd study of The Open at St Andrews he is now examining the impacts of 40 events held in the UK (2014-2018) as part of UK Sport's Gold Event Series and #EveryRoadtoRio campaigns; these include European Eventing, EuroHockey and the forthcoming UCI Track Cycling World Championships.

    He has undertaken numerous projects examining sports participation and adherence at local and regional level, as well as major monitoring and evaluation projects for clients such as the ASA, Sport England, Sport NI and Natural England. He has extensive experience of devising cost effective research solutions (including online surveys) for a variety of clients. He is also a SROI trained practitioner.

    Impacts of major events - economic, social (inspiration)
    Monitoring and evaluation of sport intervention programmes
    Online survey design and management
    Sports volunteering
    Research design and delivery

  • Teaching

    Health And Wellbeing

    UK Sport, Event Scotland, Welsh Govt. - eventIMPACTS.com - Social and media impacts refresh
    UK Sport - Gold Event Series evaluation 2014-18
    The R&A - The Open 2010-2015 - Economic impact
    London Marathon 2015 - Economic impact
    Ryder Cup 2014 - Economic and social benefits study
    MCC - Economic impact of Lord's Investec Ashes Test 2013
    UK Sport 2011-2013 - Inspiration effect of major events

  • Research

    • Sport Industry Research Centre

    UK Sport, Event Scotland, Welsh Govt. - eventIMPACTS.com - Social and media impacts refresh
    The R&A - Economic impact forecast for The Open 2016
    UK Sport - Gold Event Series 2014-19
    European eventing Championships 2015
    UCI Track Cycling World Championships 2016
    The R&A - Economic impact of The Open 2015

    UK Sport, The R&A, MCC, European Tour

  • Publications

    A list of publications is available from the institutional repository, SHURA

    COLEMAN, R.J., KOKOLAKAKIS, T., & RAMCHANDANI, G. (2012) Walking for Health Attendance study: An analysis of attendance patterns of Walking for Health participants. Natural England Report NECR098 http://publications.naturalengland.org.uk/publication/2181481.

    COLEMAN, R.J. (2007) The economic importance of the Tour de France London Grand Départ. In The Tour de France Grand Départ 2007 - Research Summary. TfL: SRA Associates, October 2007. Available at: https://www.tfl.gov.uk/cdn/static/cms/documents/tour-de-france-research-summary.pdf

    GRATTON, C., SHIBLI, S., & COLEMAN R.J. (2005) Sport and Economic Regeneration in Cities. Urban Studies, Vol. 42, Nos. 5/6, 1-15.

    GRATTON, C., SHIBLI, S., & COLEMAN R.J. (2004) The Economics of Sport Tourism at Major Sports Events, in JES Higham (ed.), Sport Tourism Destinations: Issues, Opportunities and Analysis, 233-247. Oxford: Elsevier.

    COLEMAN, R.J. (2004) Measuring Success 2: The Economic Impact of 16 Major Sports Events. Research consultancy for UK Sport, (see www.uksport.gov.uk/publications/measuring-success-2 and http://www.sportdevelopment.info/index.php?option=com_content&id=665:measuring-success-2-the-economicimpact-of-major-sporting-events&directory=127

    COLEMAN, R.J. (2003) Flora London Marathon 2000 – The Economic Legacy. Journal of Hospitality and Tourism Management, 10 (Event Management Supplement), 51-73.

    COLEMAN, R.J. (2002) Characteristics of volunteering in UK Sport: Lessons from cricket. Managing Leisure, 7, 220-238. (RAE2008)

    CARPENTER, P.J. & COLEMAN, R.J. (1998). A longitudinal study of elite youth cricketers’ commitment. International Journal of Sport Psychology, 29(3), 195–210.

  • Other activities

    Sport Cal GSI Project - Expert consultee around event impacts

    The economic and social impact evaluation of The 2014 Ryder Cup. Presentation to worldwide delegates on The Ryder Cup Observer Programme at Gleneagles.

    Capturing and measuring the legacy of key events. Key note presentation at conference Celebrating 50 years of the Government Economic Service - Insights from the Measurement and Economic Evaluation of Major Sporting Events. The Scottish Parliament, June 2014.

    What Works Roundtable For Evidence Review 3: Sports and Culture. Invited consultee by What Works Centre for Local Economic Growth to discuss the evidence around events and economic impacts. Mansion House, York, June 2014.

  • Media

    Richard has a wealth of experience in evaluating the economic, social and media impacts of major sport events and has appeared on BBC TV and radio to talk about such impacts.

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