Richard specialises in evaluations of major events particularly linked to economic and social impacts. Over the last decade, he has project managed and delivered impact evaluations of some of the foremost sporting events held in the UK (Wimbledon, The Open, Lord's Ashes Test, London Marathon and Le Tour Grand Depart) using the eventIMPACTS approved methodology which he helped to devise in 2009 for UK Sport and partners. He has 16 years of experience in devising robust yet cost effective research solutions for our clients, including sports councils, governing bodies as well as non-sport organisations from the leisure industry.
Richard is a postgraduate from the University of Sheffield with an MSc in Sport and Recreation Management. He specialises in the evaluation of major events relative to their economic and broader impacts. He also manages much of SIRC's fieldwork and primary data collection.
Richard and colleagues produced the Measuring Success series for UK Sport which was the precursor to the development of a national event evaluation framework and toolkit in 2009 (eventIMPACTS). Richard managed the development and delivery, and co-authored the content of eventIMPACTS. This resource helps organisers to measure the impacts associated with their events. Apart from economic impact, these include audience attendance plus social/media and environmental impacts. Richard is currently involved in refreshing elements of the eventIMPACTS website.
He has undertaken more than 70 event impact studies in the last decade including some of the most iconic events in the UK over this period. These include
- World Snooker
- London Marathon
- Tour de France 2007
- The Open
- ATP World Tour Finals
- Curtis Cup
- Lord's Ashes Test
- Women's Open Golf
- Ryder Cup 2014
He has also used the eventIMPACTS approach to evaluations at arts events and festivals. Having recently completed SIRC's 2nd study of The Open at St Andrews he is now examining the impacts of 40 events held in the UK (2014-2018) as part of UK Sport's Gold Event Series and #EveryRoadtoRio campaigns; these include European Eventing, EuroHockey and the forthcoming UCI Track Cycling World Championships.
He has undertaken numerous projects examining sports participation and adherence at local and regional level, as well as major monitoring and evaluation projects for clients such as the ASA, Sport England, Sport NI and Natural England. He has extensive experience of devising cost effective research solutions (including online surveys) for a variety of clients. He is also a SROI trained practitioner.
Impacts of major events - economic, social (inspiration)
Monitoring and evaluation of sport intervention programmes Online survey design and management
Sports volunteering Research design and delivery
Health And Wellbeing
UK Sport, Event Scotland, Welsh Govt. - eventIMPACTS.com - Social and media impacts refresh
UK Sport - Gold Event Series evaluation 2014-18 The R&A - The Open 2010-2015 - Economic impact
London Marathon 2015 - Economic impact Ryder Cup 2014 - Economic and social benefits study
MCC - Economic impact of Lord's Investec Ashes Test 2013 UK Sport 2011-2013 - Inspiration effect of major events
- Sport Industry Research Centre
UK Sport, Event Scotland, Welsh Govt. - eventIMPACTS.com - Social and media impacts refresh
The R&A - Economic impact forecast for The Open 2016 UK Sport - Gold Event Series 2014-19
European eventing Championships 2015 UCI Track Cycling World Championships 2016
The R&A - Economic impact of The Open 2015
UK Sport, The R&A, MCC, European Tour
Ramchandani, G., Millar, R., & Coleman, R. (2019). The perceived influence of sport event spectatorship on subjective wellbeing. Journal of Global Sport Management. http://doi.org/10.1080/24704067.2019.1669066
Bullough, S., & Coleman, R. (2019). Measuring player development outputs in European football (2005-06 to 2015-16). Team performance management. http://doi.org/10.1108/TPM-03-2018-0023
Ramchandani, G., Coleman, R., & Christy, E. (2019). The sport participation legacy of major events in the UK. Health Promotion International, 34 (1). http://doi.org/10.1093/heapro/dax061
Ramchandani, G., Coleman, R., & Bingham, J. (2017). Sport participation behaviours of spectators attending major sports events and event induced attitudinal changes towards sport. International Journal of Event and Festival Management, 8 (2), 121-135. http://doi.org/10.1108/IJEFM-02-2016-0014
Bullough, S., Ramchandani, G., Coleman, R., & Millar, R. (2017). Central contracts in Test cricket: a model of best practice? Managing Sport and Leisure, 21 (5), 338-352. http://doi.org/10.1080/23750472.2017.1283643
Ramchandani, G., Davies, L., Coleman, R., Shibli, S., & Bingham, J. (2015). Limited or lasting legacy? : the effect of non-mega sport event attendance on participation. European Sport Management Quarterly, 15 (1), 93-110. http://doi.org/10.1080/16184742.2014.996583
Kokolakakis, T., Ramchandani, G., & Coleman, R. (2015). Attendance patterns and factors affecting participation in organized walks: an investigation of Natural England's Walking for Health programme. World Leisure Journal, 57 (2), 104-117. http://doi.org/10.1080/16078055.2015.1034341
Ramchandani, G., Kokolakakis, T., & Coleman, R. (2014). Factors influencing the inspirational effect of major sports events on audience sport participation behaviour. World Leisure Journal, 56 (3), 220-235. http://doi.org/10.1080/16078055.2014.938296
Bullough, S., Millar, R., Ramchandani, G., & Coleman, R. (2014). The effect of central contracts on the stability and performance of the England Test cricket team. [El efecto de contratos centrales sobre la estabilidad y el desempeño del equipo inglés de Test cricket]. RICYDE. Revista internacional de ciencias del deporte, 10 (35), 4-15. http://doi.org/10.5232/ricyde2014.03501
Davies, L., Coleman, R., & Ramchandani, G. (2013). Evaluating event economic impact : rigour versus reality? International Journal of Event and Festival Management, 4 (1), 31-42. http://doi.org/10.1108/17582951311307494
Ramchandani, G., & Coleman, R. (2012). The inspirational effects of three major sport events. International Journal of Event and Festival Management, 3 (3), 257-271. http://doi.org/10.1108/17582951211262693
Ramchandani, G., & Coleman, R. (2012). Testing the accuracy of event economic impact forecasts. International Journal of Event and Festival Management, 3 (2), 188-200. http://doi.org/10.1108/17582951211229726
Coleman, R., & Ramchandani, G. (2010). The hidden benefits of non-elite mass participation sports events : an economic perspective. International Journal of Sports Marketing and Sponsorship, 12 (1), 24-36. http://www.imrpublications.com/imr/journal-landing.aspx?volno=12&no=1
Davies, L., Ramchandani, G., & Coleman, R. (2010). Measuring attendance: issues and implications for estimating the impact of free-to-view sports events. International Journal of Sports Marketing and Sponsorship, 12 (1), 11-23. http://www.imrpublications.com/journal-landing.aspx?volno=L&no=L
Gratton, C., Shibli, S., & Coleman, R. (2006). The economic impact of major sports events : a review of ten events in the UK. The Sociological Review, 54 (S2), 41-58. http://doi.org/10.1111/j.1467-954X.2006.00652.x
Shibli, S., & Coleman, R. (2005). Economic impact and place marketing evaluation : a case study of the World Snooker Championship. International Journal of Event Management Research, 1 (1), 13-29. http://www.ijemr.org/wp-content/uploads/2014/10/shibliandcoleman.pdf
Coleman, R. (2004). Flora London Marathon 2000 – the economic legacy. Journal of Hospitality and Tourism Management, 10, 51-73.
Coleman, R. (2002). Characteristics of volunteering in UK sport : lessons from cricket. Managing Leisure, 7 (4), 220-238. http://doi.org/10.1080/1360671022000013710
Ramchandani, G., Coleman, R., Davies, L., Shibli, S., & Bingham, J. (2017). Valuing the inspirational impacts of major sports events. In Lundberg, E., Armbrecht, J., Andersson, T.D., & Getz, D. (Eds.) The value of events. (pp. 136-158). Abingdon: Routledge: https://www.routledge.com/The-Value-of-Events/Lundberg-Armbrecht-Andersson-Getz/p/book/9781138678415
Coleman, R., & Moore, R. (2010). A systematic review of physical activity and nutritional social marketing campaigns. Northern Ireland: Sport Northern Ireland. http://www.sportni.net/NR/rdonlyres/E579E7E0-6344-47F1-9205-E0B95E1DF64C/0/Asystematicreviewofphysciallitercayandnutirtionalsocialmarketingcampigns.pdf
Coleman, R., & Moore, R. (2010). The impact of the pilot Activ8 Eatwell initiative in Northern Ireland. Northern Ireland: Sport Northern Ireland. http://www.sportni.net/NR/rdonlyres/00F0B8D4-8D69-4D1A-8DB8-6B9D831B65B0/0/TheimpactofthepilotActiv8EatwellinitiativeinNorthernIreland.pdf
Shibli, S., Bullough, S., Coleman, R., Gregory, M., Hart, G., & Ramchandani, G. (2009). Everyday Swim (2006-2009) Final Report. Amateur Swimming Association. http://www.swimming.org/assets/uploads/library/Microsoft_Word_-_ES_FinalReport.pdf
Sport Cal GSI Project - Expert consultee around event impacts
The economic and social impact evaluation of The 2014 Ryder Cup. Presentation to worldwide delegates on The Ryder Cup Observer Programme at Gleneagles.
Capturing and measuring the legacy of key events. Key note presentation at conference Celebrating 50 years of the Government Economic Service - Insights from the Measurement and Economic Evaluation of Major Sporting Events. The Scottish Parliament, June 2014.
What Works Roundtable For Evidence Review 3: Sports and Culture. Invited consultee by What Works Centre for Local Economic Growth to discuss the evidence around events and economic impacts. Mansion House, York, June 2014.
Richard has a wealth of experience in evaluating the economic, social and media impacts of major sport events and has appeared on BBC TV and radio to talk about such impacts.