Richard specialises in evaluations of major events particularly linked to economic and social impacts. Over the last two decades, he has project managed and delivered impact evaluations of some of the foremost sporting events held in the UK (Wimbledon, The Open, Lord's Ashes Test, London Marathon, Ryder Cup, Henley Royal Regatta, Solheim Cup and Le Tour Grand Départ) using the eventIMPACTS framework and approved methodology, which he helped to devise and later update for UK Sport and partners. He has subsequently advised The International Association of Event Hosts (IAEH) and Association of Summer Olympic International Federations (ASOIF) on their monitoring and evaluation plans for major events. He has 20 years of experience in devising robust yet cost effective research solutions for his clients, including sports councils, governing bodies as well as non-sport organisations from the leisure industry.
Richard is a postgraduate from the University of Sheffield with an MSc in Sport and Recreation Management. He specialises in the evaluation of major events relative to their economic and broader impacts. He also manages much of SIRC's fieldwork and primary data collection.
Richard and colleagues produced the Measuring Success series for UK Sport which was the precursor to the development of a national event evaluation framework and toolkit in 2009 (eventIMPACTS). Richard managed the development and delivery, and co-authored the content of eventIMPACTS. This resource helps organisers to measure the impacts associated with their events. Apart from economic impact, these include audience attendance plus social/media and environmental impacts. Richard and colleagues have refreshed elements of eventIMPACTS more recently.
He has undertaken more than 100 event impact studies in the last two decades including some of the most iconic events in the UK over this period. These include:
- Wimbledon (2 editions)
- World Snooker (7 editions)
- London Marathon (3 editions)
- Tour de France Grand Départ
- The Open (10 editions)
- ATP World Tour Finals
- Lord's Ashes Test
- Women's Open Golf (2 editions)
- Ryder Cup (2 editions)
- Henley Royal Regatta
- Solheim Cup
He has also used the eventIMPACTS approach for evaluations at arts events and festivals. Between 2010 and 2019 he examined more than 50 events held in the UK as part of UK Sport's London Prepares; Gold Event Series and #EveryRoadtoRio campaigns; which included detailed analyses of the European Eventing, UCI Women's Hockey World Cup; Track Cycling World Championships plus The Netball World Cup.
Some of the evaluations for UK Sport considered the potential inspiration effects associated with spectator attendance at major events. He has undertaken numerous projects examining sports participation and adherence at local and regional level, as well as major monitoring and evaluation projects for clients such as the ASA, Sport England, Sport NI and Natural England. During the COVID restrictions he has contributed to projects related to the impact of the pandemic on various sectors of the sport industry; notably golf. He has extensive experience of devising cost effective research solutions (including online surveys) for a variety of clients. He is also a SROI trained practitioner.
- UK Sport, Event Scotland, Welsh & NI Govt. - eventIMPACTS.com 2016
- The R&A - Economic impact of The Open 2010-2019
- UK Sport - Gold Event Series 2014-19
- European Eventing Championships 2015
- UCI Track Cycling World Championships 2016
- Women's Hockey World Cup 2018
- Netball World Cup 2019
- Virgin London Marathon 2015
- All England Lawn Tennis Championships 2016
- Henley Royal Regatta 2017
- Ryder Cup/European Tour - Economic and other impacts of Ryder Cup 2014 and 2018
- Visit Scotland/IMG - Solheim Cup 2019
Ramchandani, G., Millar, R., & Coleman, R. (2019). The perceived influence of sport event spectatorship on subjective wellbeing. Journal of Global Sport Management. http://doi.org/10.1080/24704067.2019.1669066
Bullough, S., & Coleman, R. (2019). Measuring player development outputs in European football (2005-06 to 2015-16). Team performance management. http://doi.org/10.1108/TPM-03-2018-0023
Ramchandani, G., Coleman, R., & Christy, E. (2019). The sport participation legacy of major events in the UK. Health Promotion International, 34 (1). http://doi.org/10.1093/heapro/dax061
Ramchandani, G., Coleman, R., & Bingham, J. (2017). Sport participation behaviours of spectators attending major sports events and event induced attitudinal changes towards sport. International Journal of Event and Festival Management, 8 (2), 121-135. http://doi.org/10.1108/IJEFM-02-2016-0014
Bullough, S., Ramchandani, G., Coleman, R., & Millar, R. (2017). Central contracts in Test cricket: a model of best practice? Managing Sport and Leisure, 21 (5), 338-352. http://doi.org/10.1080/23750472.2017.1283643
Ramchandani, G., Davies, L., Coleman, R., Shibli, S., & Bingham, J. (2015). Limited or lasting legacy? : the effect of non-mega sport event attendance on participation. European Sport Management Quarterly, 15 (1), 93-110. http://doi.org/10.1080/16184742.2014.996583
Kokolakakis, T., Ramchandani, G., & Coleman, R. (2015). Attendance patterns and factors affecting participation in organized walks: an investigation of Natural England's Walking for Health programme. World Leisure Journal, 57 (2), 104-117. http://doi.org/10.1080/16078055.2015.1034341
Ramchandani, G., Kokolakakis, T., & Coleman, R. (2014). Factors influencing the inspirational effect of major sports events on audience sport participation behaviour. World Leisure Journal, 56 (3), 220-235. http://doi.org/10.1080/16078055.2014.938296
Bullough, S., Millar, R., Ramchandani, G., & Coleman, R. (2014). The effect of central contracts on the stability and performance of the England Test cricket team. [El efecto de contratos centrales sobre la estabilidad y el desempeño del equipo inglés de Test cricket]. RICYDE. Revista internacional de ciencias del deporte, 10 (35), 4-15. http://doi.org/10.5232/ricyde2014.03501
Davies, L., Coleman, R., & Ramchandani, G. (2013). Evaluating event economic impact : rigour versus reality? International Journal of Event and Festival Management, 4 (1), 31-42. http://doi.org/10.1108/17582951311307494
Ramchandani, G., & Coleman, R. (2012). The inspirational effects of three major sport events. International Journal of Event and Festival Management, 3 (3), 257-271. http://doi.org/10.1108/17582951211262693
Ramchandani, G., & Coleman, R. (2012). Testing the accuracy of event economic impact forecasts. International Journal of Event and Festival Management, 3 (2), 188-200. http://doi.org/10.1108/17582951211229726
Coleman, R., & Ramchandani, G. (2010). The hidden benefits of non-elite mass participation sports events : an economic perspective. International Journal of Sports Marketing and Sponsorship, 12 (1), 24-36. http://www.imrpublications.com/imr/journal-landing.aspx?volno=12&no=1
Davies, L., Ramchandani, G., & Coleman, R. (2010). Measuring attendance: issues and implications for estimating the impact of free-to-view sports events. International Journal of Sports Marketing and Sponsorship, 12 (1), 11-23. http://www.imrpublications.com/journal-landing.aspx?volno=L&no=L
Gratton, C., Shibli, S., & Coleman, R. (2006). The economic impact of major sports events : a review of ten events in the UK. The Sociological Review, 54 (S2), 41-58. http://doi.org/10.1111/j.1467-954X.2006.00652.x
Shibli, S., & Coleman, R. (2005). Economic impact and place marketing evaluation : a case study of the World Snooker Championship. International Journal of Event Management Research, 1 (1), 13-29. http://www.ijemr.org/wp-content/uploads/2014/10/shibliandcoleman.pdf
Coleman, R. (2004). Flora London Marathon 2000 – the economic legacy. Journal of Hospitality and Tourism Management, 10, 51-73.
Coleman, R. (2002). Characteristics of volunteering in UK sport : lessons from cricket. Managing Leisure, 7 (4), 220-238. http://doi.org/10.1080/1360671022000013710
Ramchandani, G., Coleman, R., Davies, L., Shibli, S., & Bingham, J. (2017). Valuing the inspirational impacts of major sports events. In Lundberg, E., Armbrecht, J., Andersson, T.D., & Getz, D. (Eds.) The value of events. (pp. 136-158). Abingdon: Routledge: https://www.routledge.com/The-Value-of-Events/Lundberg-Armbrecht-Andersson-Getz/p/book/9781138678415
Ramchandani, G., Coleman, R., Davies, L., Shibli, S., & Bingham, J. (2017). Valuing the inspirational impacts of major sports events. In The Value of Events. (pp. 124-135). http://doi.org/10.4324/9781315558950
Gratton, C., Shibli, S., & Coleman, R. (2016). Sport and economic regeneration in cities. In Routledge Handbook of Theory in Sport Management. (pp. 357-366). http://doi.org/10.4324/9781315753461
Gratton, C., Shibli, S., & Coleman, R. (2004). The economics of sport tourism at major sports events. In Sport Tourism Destinations: Issues, Opportunities and Analysis. (pp. 233-247). http://doi.org/10.4324/9780080474434
Kokolakakis, T., Coleman, R., & Ramchandani, G. (2011). Walking for health attendance study.
Coleman, R., & Moore, R. (2010). A systematic review of physical activity and nutritional social marketing campaigns. Northern Ireland: Sport Northern Ireland. http://www.sportni.net/NR/rdonlyres/E579E7E0-6344-47F1-9205-E0B95E1DF64C/0/Asystematicreviewofphysciallitercayandnutirtionalsocialmarketingcampigns.pdf
Coleman, R., & Moore, R. (2010). The impact of the pilot Activ8 Eatwell initiative in Northern Ireland. Northern Ireland: Sport Northern Ireland. http://www.sportni.net/NR/rdonlyres/00F0B8D4-8D69-4D1A-8DB8-6B9D831B65B0/0/TheimpactofthepilotActiv8EatwellinitiativeinNorthernIreland.pdf
Shibli, S., Bullough, S., Coleman, R., Gregory, M., Hart, G., & Ramchandani, G. (2009). Everyday Swim (2006-2009) Final Report. Amateur Swimming Association. http://www.swimming.org/assets/uploads/library/Microsoft_Word_-_ES_FinalReport.pdf
Advised The International Association of Event Hosts (IAEH) and Association of Summer Olympic International Federations (ASOIF) on their monitoring and evaluation plans for major events, in particular, examining KPIs.
Sport Cal GSI Project - Expert consultee around event impacts
The economic and social impact evaluation of The 2014 Ryder Cup. Presentation to worldwide delegates on The Ryder Cup Observer Programme at Gleneagles.
Capturing and measuring the legacy of key events. Key note presentation at conference Celebrating 50 years of the Government Economic Service - Insights from the Measurement and Economic Evaluation of Major Sporting Events. The Scottish Parliament, June 2014.
What Works Roundtable For Evidence Review 3: Sports and Culture. Invited consultee by What Works Centre for Local Economic Growth to discuss the evidence around events and economic impacts. Mansion House, York, June 2014.
Richard has a wealth of experience in evaluating the economic, social and media impacts of major sport events and has appeared on BBC TV and radio to talk about such impacts.