Richard Cooper

Richard Cooper

Senior Lecturer


Senior Lecturer - Marketing Subject Group
Programme Delivery Lead - Made Smarter


I have been a lecturer at Sheffield Hallam University since 1999, working initially with Sports Management students, before moving to Sheffield Business School in 2011. I am now part of the Marketing subject group and I am also the Programme Delivery Lead for the Made Smarter Leadership and Management training programme offered in the Yorkshire and the Humber region.
Previous roles involved me in developing and running courses in Australia and the Far East, as well as visiting a variety of countries in the Far East for student recruitment. My previous background was as a Project Manager for sport and arts tourism projects, and as a small business owner in sports events.


Department of Service Sector Management

Sheffield Business School

Events Management

2012 to present: Strategic Management; Events Management; Marketing, Sheffield Hallam University, United Kingdom


Book chapters

cooper, R. (2016). Rising to the challenge of Sustainability. In Jepson, A., & Clarke, A. (Eds.) Managing and Developing Communities, Festivals and Events. (1). (pp. 16-33). Basingstoke: Palgrave Macmillan UK

cooper, R., & Tattersall, J. (2014). Creating the Eventscape. In Sharples, L., Crowther, P., May, D., & Orefice, C. (Eds.) Strategic Event Creation. (1st). (pp. 141-144). Oxford: Goodfellow Publishers Ltd


Elsmore, I., Cooper, R., & McCarthy, K. (2022). Off Road and Riding Towards Recovery: Covid 19 and the UK Gravel Bike Event Industry. Presented at: THE INC, Cypress

Cooper, R., & Derom, I. (2018). Nationalism, regionalism and sport events: The Tour of Flanders. Presented at: ATLAS Annual Conference 2018: Destination Dynamics, Copenhagen, 2018

cooper, R. (2015). Homage at the Tour of Flanders–the creation of place identity through cycling?

Elsmore, I. (2015). Homage at the Tour of Flanders – the creation of place identity through cycling?

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