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Richard Cooper

Richard Cooper

Senior Lecturer


I have been a lecturer at Sheffield Hallam University since 1999, working initially with Sports Management students, moving to Sheffield Business School to look after the PG Events Management course in 2011. I have been involved in developing and running courses in the Far East since 2001, as well as visiting a variety of countries in that region for student recruitment. My previous background was as a Project Manager for sport and arts tourism projects, and a small business owner in sports events.


Department of Service Sector Management

Sheffield Business School

Events Management

2012 to present: Strategic Management; Events Management; Marketing, Sheffield Hallam University, United Kingdom


Book chapters

cooper, R. (2016). Rising to the challenge of Sustainability. In Jepson, A., & Clarke, A. (Eds.) Managing and Developing Communities, Festivals and Events. (1). (pp. 16-33). Basingstoke: Palgrave Macmillan UK

cooper, R., & Tattersall, J. (2014). Creating the Eventscape. In Sharples, L., Crowther, P., May, D., & Orefice, C. (Eds.) Strategic Event Creation. (1st). (pp. 141-144). Oxford: Goodfellow Publishers Ltd


Elsmore, I., Cooper, R., & McCarthy, K. (2022). Off Road and Riding Towards Recovery: Covid 19 and the UK Gravel Bike Event Industry. Presented at: THE INC, Cypress

Cooper, R., & Derom, I. (2018). Nationalism, regionalism and sport events: The Tour of Flanders. Presented at: ATLAS Annual Conference 2018: Destination Dynamics, Copenhagen, 2018

cooper, R. (2015). Homage at the Tour of Flanders–the creation of place identity through cycling?

Elsmore, I. (2015). Homage at the Tour of Flanders – the creation of place identity through cycling?

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