Dr Richard Tresidder PhD, MA, LLb (Hons)
Associate Professor
Summary
I am a member of the Marketing Group and teach Consumer Behaviour, Branding, and Marketing Communications. As an Associate Professor, I also support the group's research ambitions by acting as a mentor and one of the research leads within the subject area.
About
I have been an academic for the past thirty years; during this time, I have taught in various subject areas, including tourism management, public relations, and consumer behaviour. However, much of my career has been dedicated to the development and management of Doctoral programmes both in the UK and Internationally.
I currently jointly deliver the University's Intermediate Supervisor Training Programme, aimed at staff who wish to develop their skills as supervisors and to support them in applying for UKCGE-recognised supervisor status. I hold UKCGE-recognised supervisor status and am researching best practices in contemporary doctoral education. I have published widely in tourism marketing, tourism management, semiotics and heritage.
Teaching
College of Business, Technology and Engineering
Marketing
BA (Honours) Marketing
Branding, Advertising and Corporate Communication
Research
- Culture and Creativity Research Institute
Current projects with papers under review;
The role of Music as an element in the multi-modal analysis of advertisements
Representations of Christmas in Heritage Site Marketing
The re-use of industrial heritage sites
Books
Hirst. C. & Tresidder. R. (2016) Marketing in Tourism, Hospitality, Events and Food: The Marketing of Experiences; Goodfellow Publishers, Oxford
Morgan. G. & Tresidder. R. (2015) Dancing with Bacchus: A Contemporary Approach to Wine Studies; Routledge, Oxford. (Book Launch 16th October 2015)
Tresidder. R. & Hirst. C. (2012) Marketing in Food, Hospitality, Tourism & Events: A Critical Approach; Goodfellow Publishers, Oxford
Refereed Journal Articles
Tresidder, R. and Martin, E., (2018) Deviant behaviour in the hospitality industry: A problem of space and time. Hospitality & Society, 8(1), pp.3-22.
Lin, Y., Tresidder, R. and Kelemen, M. (2018) Post-disaster Tourism: building resilience through community-led approaches in the aftermath of the 2011 disasters in Japan. Journal of Sustainable Tourism.
Tresidder. R. (2015) Experiences Marketing: A Cultural Philosophy for Contemporary Hospitality Marketing Studies; Journal of Hospitality Marketing and Management, Volume 24, issue 8
Tresidder, R (2014) Eating Ants: Understanding the Terroir Restaurant as a Form of Destination Tourism; Journal of Tourism and Cultural Change, (ahead-of-print), 1-17. Published on-line September 2014.
Tresidder. R. (2014) The Marketing Language of Hospitality: The Semiotics of Luxury; International Journal of Marketing Semiotics Vol. II. Sept (2014) pp. 48-62.
Tresidder. R. (2013) “The Marketing Language of Hospitality A Semiotic Approach“; Global Business Review Volume 3 No 1
Tresidder. R. (2011) Reading hospitality: the semiotics of Le Manoir aux Quat’ Saison; Hospitality & Society Volume 1, Number 1, 28 January 2011, pp. 67-84(18)
Tresidder, R. (2010),"The semiotics of Marks & Spencer!?", International Journal of Sociology and Social Policy, Vol. 30 Iss: 9 pp. 472 - 485
Tresidder. R. (2010) What No Pasties!? Reading the Cornish Tourism Brochure; Journal of Travel & Tourism Marketing, Vol. 27, Iss. 6, 2010
Publications
Journal articles
Tresidder, R., & Deakin, E. (2019). Historic buildings and the creation of experiencescapes: looking to the past for future success. Journal of Tourism Futures. http://doi.org/10.1108/JTF-04-2019-0034
Lin, Y., Kelemen, M., & Tresidder, R. (2018). Post-disaster tourism: building resilience through community-led approaches in the aftermath of the 2011 disasters in Japan. Journal of Sustainable Tourism, 1-18. http://doi.org/10.1080/09669582.2018.1511720
Tresidder, R., & Martin, E. (2018). Deviant behaviour in the hospitality industry: A problem of space and time. Hospitality & Society, 8 (1), 3-22. http://doi.org/10.1386/hosp.8.1.3_1
Tresidder, R. (2015). Experiences Marketing: A Cultural Philosophy for Contemporary Hospitality Marketing Studies. Journal of Hospitality Marketing and Management, 24 (7), 708-726. http://doi.org/10.1080/19368623.2014.945224
Tresidder, R. (2014). Eating ants: understanding the terroir restaurant as a form of destination tourism. Journal of Tourism and Cultural Change, 13 (4), 344-360. http://doi.org/10.1080/14766825.2014.956751
Tresidder, R. (2014). On the marketing language of hospitality. International Journal of Marketing Semiotics, 2, 48-62.
Tresidder, R. (2014). On the marketing language of hospitality. International Journal of Marketing Semiotics, 2, 48-62. https://ijms.files.wordpress.com/2014/09/ijmsii.pdf
Tresidder, R. (2013). The Marketing Language of Hospitality A Semiotic Approach. Global Business and Economics Review, 3.
Tresidder, R. (2011). Reading hospitality : the semiotics of Le Manoir aux Quat’Saisons. Hospitality and Society, 1 (1), 67-84. http://doi.org/10.1386/hosp.1.1.67_1
Tresidder, R. (2010). What no pasties!? : reading the Cornish tourism brochure. Journal of Travel and Tourism Marketing, 27 (6), 596-611. http://doi.org/10.1080/10548408.2010.507152
Tresidder, R. (2010). Reading food marketing : the semiotics of Marks & Spencer!? International Journal of Sociology and Social Policy, 30 (9/10), 472-485. http://doi.org/10.1108/01443331011072244
Tresidder, R. (2010). The semiotics of Marks & Spencer!?"". International Journal of Sociology and Social Policy, 30, 472-485.
Conference papers
Palmer, N., & Tresidder, R. (2023). Navigating the Role of Replacement Lead Supervisor: An Autoethnographic perspective. In 2023 SRHE International Research Conference, Aston, Birmingham, 2023 - 2023. https://srhe.ac.uk/wp-content/uploads/2023/12/AbstractsPapersSRHEConference23.pdf
Breese, R., Issa, S., & Tresidder, R. (2021). Impact on Management Practice after Completing the DBA. In 2021 Engaged Management Scholarship (EMS) Conference, Miami, FL, 9 September 2021 - 12 September 2021. ttps://papers.ssrn.com/sol3/papers.cfm?abstract_id=3944827
Hirst, C., & Tresidder, R. (2010). Food Marketing: the death of the (sovereign) consumer.
Hirst, C., & Tresidder, R. (2010). Re-Imagining Food Marketing; Moving Beyond the Duality of Representation.
Book chapters
Tresidder, R., & Deakin, E. (2023). Marketing the seasons. In Tourism: A temporal analysis. (pp. 180-190).
Tresidder, R. (2018). The Rise of the Foraging Restaurant. In Dixit, S. (Ed.) The Routledge Handbook of Gastronomic Tourism. New York: Routledge
Tresidder, R. (2018). The Marketing of Disaster Hit Destinations. In Camilleri, M. (Ed.) Tourism Marketing. London: Routledge
Tresidder, R. (2017). Servicescapes for hospitality and tourism consumers. In The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism. (pp. 443-449). http://doi.org/10.4324/9781315659657
Tresidder, R. (2013). Marketing and the Semiotic Language of Tourism. In McCabe, S. (Ed.) The Handbook of Tourism Marketing. Abingdon: Routledge
Tresidder, R. (2013). Tourism and sacred landscapes. In Leisure/Tourism Geographies: Practices and Geographical Knowledge. (pp. 137-148).
Crouch, D., Marson, D., Shirt, G., Tresidder, R., & Wiltshier, P. (2012). The Peak District National Park UK: Contemporary complexities and challenges. In Tourism and National Parks: International perspectives on development, histories and change. (pp. 167-183). http://doi.org/10.4324/9780203884201-23
Tresidder, R. (2011). Developing Strategies in Visual Methods. In Rakic, T., & Chanbers, D. (Eds.) An Introduction to Visual Methods in Tourism Studies.
Tresidder, R. (2011). Representing visual data in tourism studies publications. In An Introduction to Visual Research Methods in Tourism. (pp. 187-200).
Tresidder, R. (2011). The semiotics of tourism. In Research Themes for Tourism. (pp. 59-68).
Tresidder, R. (2011). Health and medical tourism. In Research Themes for Tourism. (pp. 266-275).
Tresidder, R. (2008). The Peak District National Park UK: complexities and challenges. In Hall, M., & Frost, W. (Eds.) National Parks and Tourism. Routledge
Tresidder, R. (2006). Tourism and Sacred Landscapes. In Williams, S. (Ed.) Tourism: Critical Concepts. Routledge
Tresidder, R. (2001). The Representations of Sacred Space in a Post-Industrial Society. In Cotter, M., Boyde, W., & Gardner, J. (Eds.) Heritage Landscapes: Understanding Place and Communities. Southern Cross University Press
Tresidder, R. (2000). The Search for the Sustainable. In Robinson, M. (Ed.) Reflections on International Tourism: Environmental Management and Pathways to Sustainable Tourism. Business Education Publishers
(n.d.). Tourism and National Parks. Routledge: http://doi.org/10.4324/9780203884201
Books
Tresidder, R., & Hirst, C. (2016). Marketing Tourism, Events and Food 2nd Edition A Customer Based Approach.
Morgan, G.G., & Tressider, R. (2015). Contemporary Wine Studies : Dancing with Bacchus. Abingdon, UK: Routledge. https://www.routledge.com/Contemporary-Wine-Studies-Dancing-with-Bacchus/Morgan-Tresidder/p/book/9781138784451
Tresidder, R. (2014). Contemporary Approaches to Events Marketing. Oxford: Goodfellow Publishers Ltd.
Tresidder, R., & Hirst, C. (2012). Marketing in food, hospitality, tourism and events : a critical approach. Oxford: Goodfellows Publishers. http://www.goodfellowpublishers.com/academic-publishing.php?promoCode=&partnerID=&content=story&storyID=244
Internet Publications
Palmer, N., & Tresidder, R. (2021). Supporting the Continuous Professional Development of Supervisors in Waiting: The SHU Research Supervisor Passport. [Blog post]. http://www.ukcge.ac.uk/article/sheffield-hallam-university-research-supervisor-passport-487.aspx
Presentations
Palmer, N., & Tresidder, R. (2021). Acknowledging and responding to the ‘doctoral supervision waiting room’: the SHU Research Supervisor Passport. Presented at: UKCGE Annual Conference 2021: Resilience in Postgraduate Education: Adapting, Supporting, Sustaining, Online
Tresidder, R. (2017). Mapping the Experience of Poverty: The Cartography of Foodbanks.
Tresidder, R. (2017). The Liminal Spaces of Foodbanks.
Tresidder, R. (2013). Experiences Marketing: A Cultural Manifesto for Contemporary Hospitality Marketing Studies. (Best Paper in Track).
Tresidder, R. (2013). The Marketing of Hospitality: The Semiotics of Luxury.
Crowther, P., & Tresidder, R. (2010). Planned Events: A Contemporary Marketing Strategy.
Postgraduate supervision
I have just successfully supervised my twenty fifth Doctoral Candidate, including both professional doctorates (DBA, DEd) and Ph.D.s. These candidates have been drawn from several academic areas, including, but not limited to, marketing, business management, heritage management, organisational behaviour, and education. I have examined and chaired over fifty doctoral examinations as an internal and external examiner.