Robbie Millar

Robbie Millar MSc and BSc

Lecturer


Summary

Robbie is a Lecturer on Sheffield Hallam University's (SHU) Sport Business Management courses. He leads and teaches all of the finance and economic modules on Sport Business Management across the undergraduate and postgraduate programmes. In addition, Robbie is research active and leads SHU's Sport Industry Research Centre's economic impact of major sporting event research portfolio. His research interests focus on the finance and economics of sport and understanding the impact of major sporting events. He regularly attends international conferences to present his research. 

About

Robbie first joined Sheffield Hallam University (SHU) in 2011 as a Casual Researcher, whilst he was studying Sport Business Management at SHU. After graduating with a first-class honours degree Robbie joined the Sport Industry Research Centre as a full-time member of the team in 2014 and has since progressed to become a Lecturer in the Sport Business Management team within the School of Sport and Physical Activity. During this time at SHU, Robbie has worked on a wide range of different consultancy research projects for a number of high-profile public and private sector clients, namely the R&A, Ryder Cup Europe, UK Sport, RFU, Badminton England, London Marathon, All England Lawn Tennis & Croquet Club (AELTC), Sport England, Henley Royal Regatta and Premier League Charitable Fund. 

Robbie has a wealth of experience in conducting research at major sporting events. He leads SIRC's major event impact evaluation portfolio and manages teams of researchers collecting data in the field at major sporting events for UK Sport, the R&A, AELTC and Ryder Cup Europe and other clients. Robbie's has built a research portfolio on the economics and finance of cricket and has recently attended major international sport management conferences (EASM, SMAANZ and NASSM) to present his research. In addition, Robbie regularly features in the media to discuss the finances of English cricket.

Robbie leads all of the finance and economic teaching within the School of Sport and Physical Activity. He also provides opportunities for undergraduate and postgraduate students to engage in paid research experience. Since 2017 he has provided such opportunities to over 35 students. Since 2017, Robbie has supervised 65 students students through their final year dissertation projects. Robbie also delivers Sport Business Management modules to students at the Shape Campus in Hong Kong.   

Teaching

School of Sport and Physical Activity

College of Health, Wellbeing and Life Sciences

Projects

Financial health of domestic cricket in England and Wales 
Economic impact of The Open 2010-2024
Economic impact of The Ryder Cup 2014-2023
Economic impact of St Andrews Links Trust 

Subject area

Sport Business and Development

Courses

BSc Sport Business Management
MSc Sport Business Management

Modules

Finance of Sport 
Finance and Economics of Sport
Global Economics of Sport 
Financial Skills for Business Decisions

Research

I have a portfolio of published research papers on the financial health of cricket, with a current focus on understanding how county cricket clubs in England and Wales showcased organisational resilience to survive financially during the Covid-19 pandemic. 

https://open.spotify.com/episode/2zAARVxZ0AxdKejw7J3ZcH 

https://www.shu.ac.uk/news/all-articles/latest-news/ryder-cup-sirc-report

https://www.shu.ac.uk/news/all-articles/latest-news/the-open-economic-impact-2024

https://www.shu.ac.uk/news/all-articles/latest-news/football-covid-research

https://www.shu.ac.uk/news/all-articles/latest-news/150th-open-study

 

Publications

Journal articles

Bullough, S., Edmondson, L., & Millar, R. (2023). Piloting the use of Football Club Community Trust's to create social Hubs for older adults. Public Health in Practice, 5. http://doi.org/10.1016/j.puhip.2023.100381

Ramchandani, G., Plumley, D., Mondal, S., Millar, R., & Wilson, R. (2023). You can look, but don’t touch: competitive balance and dominance in the UEFA Champions League. Soccer and Society. http://doi.org/10.1080/14660970.2023.2194512

Ramchandani, G., Wilson, D., Millar, R., & Ashworth, B. (2022). New sports and no spectators: Japan’s performance at the Tokyo 2020 Olympic Games. Managing Sport and Leisure. http://doi.org/10.1080/23750472.2022.2119158

Millar, R., Plumley, D., Wilson, R., & Dickson, G. (2022). Federated networks in England and Australia cricket: a model of economic dependency and financial insecurity. Sport, Business and Management: An International Journal. http://doi.org/10.1108/SBM-09-2021-0100

Ramchandani, G., & Millar, R. (2021). Investigating the "twelfth man" effect in five European domestic football leagues: a Covid-19 induced natural experiment. Journal of Global Sport Management. http://doi.org/10.1080/24704067.2021.1951614

Ramchandani, G., Millar, R., & Wilson, D. (2021). The relationship between team ability and home advantage in the English football league system. German Journal of Exercise and Sport Research, 51 (3), 354-361. http://doi.org/10.1007/s12662-021-00721-x

Ramchandani, G., Millar, R., & Coleman, R. (2019). The perceived influence of sport event spectatorship on subjective wellbeing. Journal of Global Sport Management. http://doi.org/10.1080/24704067.2019.1669066

Plumley, D., Wilson, R., Millar, R., & Shibli, S. (2019). Howzat? The Financial Health of English Cricket: Not Out, Yet. International Journal of Financial Studies, 7 (1), 11. http://doi.org/10.3390/ijfs7010011

Bullough, S., Ramchandani, G., Coleman, R., & Millar, R. (2017). Central contracts in Test cricket: a model of best practice? Managing Sport and Leisure, 21 (5), 338-352. http://doi.org/10.1080/23750472.2017.1283643

Bullough, S., Millar, R., Ramchandani, G., & Coleman, R. (2014). The effect of central contracts on the stability and performance of the England Test cricket team. [El efecto de contratos centrales sobre la estabilidad y el desempeño del equipo inglés de Test cricket]. RICYDE. Revista internacional de ciencias del deporte, 10 (35), 4-15. http://doi.org/10.5232/ricyde2014.03501

Conference papers

Millar, R. (2024). Corporate Social Responsibility Within Professional Football: Brand Image Or Community Driven Objectives? In Schut, P.-.O. (Ed.) European Association For Sport Management, Paris, 3 September 2024 - 6 September 2024 (pp. 269-272). Université Gustave Eiffel: https://easm2024.org/wp-content/uploads/2024/11/EASM-2024-Abstracts-book.pdf

Plumley, D., Wilson, R., Millar, R., Coleman, R., & Davies, A. (2022). Counting the cost of Covid-19 on professional football clubs (Abstract). In EASM 2022, 30th European Sport Management Conference. Bridging Sport, Tourism & Leisure Management, Innsbruck, Austria, 5 September 2022 - 8 September 2022. https://easm2022.com/

Millar, R., Plumley, D., Wilson, R., Coleman, R., & Davies, A. (2022). Counting The Cost Of Covid-19 On Professional Football Clubs and Their Communities (Abstract). In EASM 2022, 30th European Sport Management Conference. Bridging Sport, Tourism & Leisure Management, Innsbruck, Austria, 5 September 2022 - 8 September 2022. https://easm2022.com/wp-content/uploads/2022/09/EASM2022_Innsbruck_Book_of_Abstracts.pdf

Millar, R., Plumley, D., Wilson, R., & Dickson, G. (2020). Cricket’s financial Ashes: A model of economic dependency [abstract only]. In SMAANZ Week 2020 Program, 30 November 2020 - 2020. https://smaanz.files.wordpress.com/2020/11/ali_a_abstract-merged-1.pdf

Ramchandani, G., Potwarka, L., Millar, R., & Coleman, R. (2020). Toward More Nuanced Understandings of Demonstration Effects: Insights from the 2019 Netball World Cup. In North American Society for Sport Management (NASSM) 2021 Conference, Virtual, 3 June 2021 - 5 June 2021. https://www.nassm.org/NASSM2021/ProgramSchedule/nassm2021abstractsbook.pdf

Plumley, D., Wilson, R., Millar, R., & Shibli, S. (2019). Howzat? The Financial Health of English Cricket: Not Out, Yet [abstract only]. In European Association for Sport Management, (pp. 43-45). EASM

Book chapters

Barrett, D., Edmondson, L., Millar, R., & Lennox, P.S. (2023). Ducking and Diving. In Boxing, Narrative and Culture. (pp. 40-54). Routledge: http://doi.org/10.4324/9781003312635-5

Reports

Bullough, S., Edmondson, L., Millar, R., & Storey, R. (2022). EFL Trust Extra Time Hubs.

Ramchandani, G. (2021). 2019 UCI Road Cycling World Championships Social Impact Evaluation. DCMS, UK Sport, Sport England and British Cycling.

Bullough, S., Edmondson, L., Millar, R., & Gregory, M. (2020). Every Player Counts evaluation.

Ramchandani, G. (2020). Economic and Social Impact Assessment of the Vitality INF Netball World Cup 2019. UK Sport and England Netball.

Vernon, T., Gregory, M., Moore, R., Millar, R., & Storey, R. (2019). Evaluation of the Specialist Teacher Training Pilot - Final Report, July 2019.

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