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  3. Staff profiles
  4. Professor Ron Berger
Ron Berger

Prof Ron Berger

Professor Of International Business

  • About

    Qualifications

    • 1998: PhD , City University London
    • 1994: Master of Business Administration, Huron University USA, United Kingdom
    • 1993: BB in Marketing and Finance, The College of Management, Israel

    Consultancy

    Marketing strategy

    • 2011 to 2015: Marketing Advisor to Transtek, Medium to Large Companies, Ministry of Industry and Trade (MAOF), Israel
    • 2010: Marketing Advisor for Small Companies, Ministry of Industry and Trade (MAOF), Israel

    Other

    • 2014 to 2015: External Director, Israeli State Owned Enterprise Team (SOET), Israel
    • 2012 to 2014: Entrepreneurship Mentor, Interdisciplinary Centre Herzliya, Israel

    Member of professional body

    Membership

    • 2015: Academic Teaching Faculty Committee, College of Business and Law, Israel
    • 2013 to 2015: Member of the Body of Knowledge Working Group, Financial Planning Standards Board, United States of America
    • 2013 to 2015: Chairman of the Ethics Committee, Chartered Financial Planning, Israel
    • 1998: Member, Chartered Institute of Marketing (CIM)

    Membership of external committee

    Committee Member

    • 2011 to 2014: Academic Teaching Faculty Committee, Lander Academic Institute, Israel
    • 2011 to 2014: Student Admission Committee, Jerusalem Academic Centre, Lander Academic Institute, Israel
    • 2000 to 2015: Member of the Leadership Committee, Israeli Wind, Israel

    Editorial Board Member

    • 2015: Member of the Reviewer Board, Journal of Industrial Marketing Management, United Kingdom

    Professor of International Business

  • Teaching

    Dept Of Management

    Sheffield Business School

    Marketing

  • Publications

    BERGER, Ron (2017). Is Guanxi Universal in China? Some evidence of a paradoxical Shift. Journal of Business Research. (In Press)

    BERGER, Ron, HERSTEIN, Ram, SILBIGER, Avi and BARNES, Bradley (2017). Developing international business relationships in a Russian context. Management International Review, 57 (3), 441-471.

    SILBIGER, Avi, BERGER, Ron, BARNES, Bradley and DOUGLAS, Renwick W.S. (2017). Improving expatriation success : the roles of regulatory focus and burnout. British Journal Of Management, 28 (2).

    BERGER, Ron, LAMOND, David, GAVISH, Yossi and HERSTEIN, Ram (2016). The evolution of management from a trust to arm’s length model in family run businesses: the case of the diamond industry. Journal of Management History, 22 (3), 341-362.

    Journal article: BERGER, R. Yang, S. (2017), 'Relation between start-ups’ online social media presence and fundraising', Journal of Science and Technology Policy Management, vol 8, no 2, pp. 161-180

    Journal article: HERSTEIN, R. GILBOA, S. GAMLIEL, E. BERGER, R. (2017), 'The Role of Private Label Brands in Enhancing Service Satisfaction in the Hotel Industry: Comparing Luxury and Boutique Hotels', Journal of Hospitality and Tourism Research

    Journal article: BERGER, R. Herstein, R. Silbiger, A. Barnes, B. (2017), 'Developing International Business Relationships in a Russian Context', Management International Review, vol 57, no 3, pp. 441-471

    Journal article: BERGER, R. KONWAR, Z. MCDONALD, F. WANG, C. WEI, Y. (2016), 'Value Creation in International Knowledge Intensive Industries: The Case of India', Journal of Public Affairs

    Journal article: BERGER, R. SILBIGER, A. HERSTEIN, R. BARNES, B. (2015), 'The Paradox in Chinese Business Ethics: The Case of the Chinese Diamond Industry', Journal of Business Ethics

    Journal article: BERGER, R. SILBIGER, A. HERSTEIN, R. BARNES, B. (2015), 'The Constructs of Social Networks in Russia: The Case of Blat', Management International Review

    Journal article: BERGER, R. Gavish, Y. (2015), 'A gem in a hostile world: an evolutionary analysis of the diamonds industry: the case of the Israeli diamond industry', International Journal of Strategic Change Management, vol 6, no 3/4, pp. 268

    Journal article: BERGER, R. (2015), 'The transformation of Chinese business ethics in line with its emergence as a global economic leader', vol 8, no 2, pp. 106-122

    Journal article: HERSTEIN, R. DRORI, N. BERGER, R. BARNES, B. (2015), 'The Pluralisation of Counterfeit Consumption: Can we afford to be ethical?', Psychology and Marketing, vol 32, no 8, pp. 842-859

    Journal article: HERSTEIN, R. DRORI, N. BERGER, R. BARNES, B. (2015), 'The Gap Between Theory and Practice in Private Branding Strategy Management: A Case of an Emerging Retail Chain', International Marketing Review

    Journal article: BERGER, R. Herstein, R. Silbiger, A. Barnes, B. (2015), 'Can guanxi be created in Sino–Western relationships? An assessment of Western firms trading with China using the GRX scale', Industrial Marketing Management, vol 47, pp. 166-174

    Journal article: BERGER, R. Silbiger, A. Herstein, R. Barnes, B. (2015), 'Analyzing business-to-business relationships in an Arab context', Journal of World Business (formerly Columbia JWB), vol 50, no 3, pp. 454-464

    Journal article: BERGER, R. Herstein, R. (2015), 'Strategies for marketing diamonds in China from the perspective of international diamond SMEs compared to the west', Journal of Small Business and Enterprise Development, vol 22, no 3, pp. 549-562

    Journal article: BERGER, R. Wang, X. (2014), 'The enigma of the Chinese diamond industry', vol 8, no 4, pp. 665-682

    Journal article: BERGER, R. Herstein, R. D. Jaffe, E. (2014), 'How companies from developing and emerging countries can leverage their brand equity in terms of place branding', Competitiveness Review, vol 24, no 4, pp. 293-305

    Journal article: BERGER, R. Herstein, R. (2014), 'Cities for sale: How cities can attract tourists by creating events', Marketing Review, vol 14, no 2, pp. 131-144

    Journal article: BERGER, R. Herstein, R. (2014), 'The evolution of business ethics in India', International Journal of Social Economics, vol 41, no 11, pp. 1073-1086

    Journal article: BERGER, R. ZWILLING, M. (2014), 'Ethics of the Global Financial Crisis: Beyond the Washington Consensus', International Journal of Accounting Practice and Research, vol 1, no 1, pp. 64-82

    Journal article: BERGER, R. (2014), 'Mastering the Art of Jugaad and Guanxi:', vol 5, no 4, pp. 0-0

    Journal article: BERGER, R. Choi, C. (2014), 'Network interactions and gift giving: a dual sphere model of exchange', International Journal of Strategic Change Management, vol 5, no 3, pp. 219 - 229

    Journal article: BERGER, R. Herstein, R. (2014), 'The evolution of Chinese business ethics', Management Research Review, vol 37, no 9, pp. 778-790

    Journal article: BERGER, R. Herstein, R. (2013), 'Hosting the Olympics: a city's make-or-break impression', Journal of Business Strategy, vol 34, no 5, pp. 54-59

    Journal article: BERGER, R. ZWILLING, M. (2013), 'Stake-holder Marketing and Reciprocity on Eastern Europe: A Conceptual Analysis', International Journal of Knowledge, Management and Learning, vol 2, no 2, pp. 175-190

    Journal article: BERGER, R. ZWILLING, M. (2013), 'Innovation and Learning and Synergy between Entrepreneurs and Venture Capitalists', International Journal of Synergy and Research, vol 2, no 2, pp. 91-106

    Journal article: BERGER, R. HERSTEIN, R. (2013), 'Five typical city branding mistakes: Why cities tend to fail in implementation of rebranding strategies', Journal of Brand Strategy, vol 2, no 4, pp. 392-402

    Journal article: BERGER, R. HERSTEIN, R. (2013), 'A Country as a Brand: Israel's Evolving Branding Strategy', Journal of Brand Strategy, vol 2, no 2, pp. 179-190

    Journal article: BERGER, R. HERSTEIN, R. (2013), 'Marketing and Non-Market Based Value Creation: Gifts and Guanxi', Journal of Business Theory and Practice, vol 1, no 1, pp. 166-185

    Journal article: BERGER, R. Herstein, R. Mitki, Y. (2013), 'Guanxi: the evolutionary process of management in China', International Journal of Strategic Change Management, vol 5, no 1, pp. 30 - 40

    Journal article: BERGER, R. Choi, C. Herstein, R. (2013), 'China’s Social Market Economy', vol 4, no 1, pp. 21-30

    Journal article: BERGER, R. (2013), 'Much More Than Sport: Sports Events as a Business Leverage for Re-branding Cities', Journal of Business Strategy, vol 34, no 2, pp. 38-44

    Journal article: HERSTEIN, R. JAFFE, E. BERGER, R. (2013), 'Forever Young - How can a Branding Destination Strategy Rejuvenate a City Image? The Case of Tel Aviv', Journal of Urban Regeneration and Renewal, vol 7, no 3, pp. 211-233

    Journal article: BERGER, R. Herstein, R. (2012), 'The limits of Guanxi from the perspective of the Israeli diamond industry', vol 5, no 1, pp. 29-41

    Journal article: BERGER, R. Choi, C. Kim, J. (2011), 'Responsible Leadership for Multinational Enterprises in Bottom of Pyramid Countries: The Knowledge of Local Managers', Journal of Business Ethics, vol 101, no 4, pp. 553-561

    Journal article: BERGER, R. CHOI, C. (2011), 'Capitalism's Global Financial Crisis: Re-Visiting the State and Industrial Policy', Journal of International Business Ethics, vol 4, no 1, pp. 60-71

    Journal article: BERGER, R. CHOI, J. KIM, J. (2011), 'Globalization, Property Rights and Knowledge Networks', International Journal of Technology Management, vol 56, no 1, pp. 53-72

    Journal article: BERGER, R. Choi, C. Kim, J. (2010), 'Capitalism's global financial crisis: The role of the state', Social Science Journal, vol 47, no 4, pp. 829-835

    Journal article: BERGER, R. Choi, C. (2010), 'Ethics of Celebrities and Their Increasing Influence in 21st Century Society', Journal of Business Ethics, vol 91, no 3, pp. 313-318

    Journal article: BERGER, R. Choi, C. (2009), 'Ethics of Global Internet, Community and Fame Addiction', Journal of Business Ethics, vol 85, no 2, pp. 193-200

    Journal article: BERGER, R. Ju Choi, C. Millar, C. Ting-Jieh Chu, R. (2007), 'Increasing returns and marketing strategy in the twenty-first century: Nokia versus Microsoft versus Linux', Journal of Business and Industrial Marketing, vol 22, no 5, pp. 295-301

    Book: BERGER, R. HERSTEIN, R. (2015), Creating and Managing Brand Image, 1st edn, Lambert Academic Publishing (LAP), Saarbrücken

    Book chapter: BERGER, R. (2015), 'Technology and Innovation: The Connection of Social and Technological Networks in China' Technological Solutions for Sustainable Business Practice in Asia, Patricia Ordóñez de Pablos eds, IGI Global

    Book chapter: BERGER, R. (2015), 'Responsible Leadership after the Global Financial Crisis: The Morality of Control and Self-Management' Global Financial Crisis: Causes, Consequences and Impact on Economic Growth, Jeanne Barnett eds, Nova Publishing

    Book chapter: BERGER, R. (2015), 'Ethics of Stigma and Discrimination: Membership and Fixed Identity' Advances in Psychology research, Alexandra M. Columbus eds, Nova Publishing

    Book chapter: BERGER, R. (2015), 'Indigenous Management and Bottom of Pyramid Countries - The Role of National Institutions' Managerial Strategies and Practice in the Asian Business Sector, U Zeyar Myo Aung & Patricia Ordoñez de Pablos eds, IGI Global

    Book chapter: BERGER, R. (2015), 'The Bottom of the Pyramid Countries, MNCs and Human Rights: What Lies Beyond the Washington Consensus?' International Human Rights and Justice, Doug Hodgson eds, Nova Publishing

    Book chapter: BERGER, R. (2013), 'The Global Financial Crisis: Revisiting Industrial Policy and Institutional Infrastructure' Financial Crisis Identification Forecasting and Effects on Transition Economies, Cooper. A. Hawthorn eds, Nova Publishing

    Book chapter: BERGER, R. CHOI, C. (2012), 'MNCs, Global Financial Crises, and Human Rights: Beyond the Washington Consensus' Financial Crises: Causes, Management, and Economic Impacts, Karl Farmer eds, Nova Publishing

    Conference Paper: BERGER, R. HERSTEIN, R. (2016), 'How to Succeed in Doing Business in Russia?'. Paper presented at Asia Pacific Conference on Social Sciences and Management, Cebu, Philippines

    Conference Paper: BERGER, R. (2015), 'Ethics and Diamonds: Paradoxical Issues Surrounding Guanxi Relations in China'. Paper presented at Academy of International Business (AIB) Southeast Asia Regional Conference, Hong Kong Institute of Business Studies (HKIBS) Lingham University, Penang, Malaysia

    Conference Paper: BERGER, R. HERSTIEN, R. MITKI, Y. (2015), 'Cities Image Analysis: The Gaps between Tourist Cities Over the Globe'. Paper presented at International Business Conference, The Clute Institute, New York City, USA

    Conference Paper: HERSTEIN, R. MITKI, Y. BERGER, R. (2014), 'Cities for Sale: How Cities Can Attract Tourists by Creating Events'. Paper presented at International Institute of Social and Economic Sciences Conference, Buenos Aires, Argentina

    Conference Paper: BERGER, R. KIM, J. CHONG, C. (2012), 'CSR and Sustainability in Knowledge Based Society: The Reversal of Institutional Order'. Paper presented at 4th World Business Ethics Forum, Hong Kong

    Conference Paper: HERSTEIN, R. MITKI, Y. BERGER, R. (2012), 'Can Companies From Emerging Countries Leverage Their Brand by Place Branding?'. Paper presented at International Institute of Social and Economic Sciences Conference, Dubrovnik, Croatia

    Conference Paper: BERGER, R. HERSTEIN, R. MITKI, Y. (2012), 'Expected Changes in Far Eastern Management Philosophy - The case of the Future of Chinese Guanxi Based on the Israeli Diamond Industry'. Paper presented at Innovation and Challenges in Management Practices, New Delhi, India

    Conference Paper: BERGER, R. MILLAR, C. (1998), 'A Gem in a Hostile World: An Evolutionary Analysis of the Israeli Diamond Industry'. Paper presented at European International Business Academy (EIBA) Conference, Jerusalem, Israel

  • Other activities

    External Responsibilities

    • 2014: Heading the China-Israel Entrepreneurship Centre, College of Business and Law, Israel
    • 2010 to 2013: Head of Marketing, Jerusalem Academic Centre, Lander Academic Institute, Israel
    • 2000 to 2002: Module Leader, University of Derby, Israel

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