Russell James Jackson

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Dr Russell James Jackson BA, MA, PhD

Senior Lecturer in Communication and Public Relations


I teach and supervise across the PR, Media and Journalism courses, including teaching the critical module History of PR and the sociological Moral Panics module. My area of expertise is in applying sociological theory to historical and contemporary areas associated with PR, media and journalism.


I currently have two overlapping yet distinctive key areas of research: critical public relations history and public relations and power. Within a context of hyper-neo/advanced liberalism, rising inequality and global warming, emerging techniques and rationalities of government continue to redefine power relations: Governmentality is seen as a potentially fruitful theoretical perspective for exploring the role of public relations in these processes and in furthering the 'socio-cultural turn' within public relations.

Critical PR
History of PR
PR and Power
Foucault and Governmentaility
Moral Panics


Conference papers

Jackson, R. (2015). PR and governmentality : exploring the relationship between PR and Neoliberalism. In Public Relations: critical perspectives, edgework and creative futures, Queen Margaret University, 24 August 2015 - 25 August 2015.

Jackson, R. (2008). Governing employee health : neoliberalism and the limits of Foucauldian analysis. In BSA Medical Sociology Group Annual Conference, University of Sussex, Brighton, 4 September 2008 - 6 September 2008.

Jackson, R., & Doherty, K. (2002). 'Delivering Health: A Foucauldian Analysis of the Strategic Deployment of 'Health' at the Post Office'. In British Sociological Association Medical Sociology Group Annual Conference, University of York, 1 September 2002.

Other activities

External Examiner for the undergraduate Public Relations courses at Queen Margarets University.

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