Sunil Sahadev

Sunil Sahadev PhD

Professor of Marketing and Responsible Enterprise


Summary

Areas of Research interest: Managing boundary spanning elements, frontline employee management, digital transformation, sustainable marketing, pro-environmental behaviour.

About

Sunil Sahadev is a Professor in Marketing and Responsible Enterprise at Sheffield Hallam University. He has previously worked at the University of Brighton, Salford University, University of Sheffield and at the Indian Institute of Management Kozhikode. His area of research interest include managing boundary spanning elements, especially managing frontline employees in service organisations, sustainable marketing, digital marketing and innovation strategy. He has authored papers in highly reputed peer reviewed journals like the British Journal of Management, Journal of World Business, Journal of Travel Research, Journal of Business Research etc.

Teaching

Department of Management

College of Business, Technology and Engineering

Subject area:

  • Strategic Management

Publications

Journal articles

Sahadev, S., Chang, K., Malhotra, N., Kim, J.-.H., Ahmed, T., & Kitchen, P. (2024). Psychological empowerment and creative performance: Mediating role of thriving and moderating role of competitive psychological climate. Journal of Business Research, 170. http://doi.org/10.1016/j.jbusres.2023.114310

Sharma, K., Trott, S., Sahadev, S., & Singh, R. (2023). Emotions and consumer behaviour: A review and research agenda. International Journal of Consumer Studies, 47 (6), 2396-2416. http://doi.org/10.1111/ijcs.12937

Sahadev, S., Chung, S., Zaman, M., Handoko, I., Vo-Thanh, T., Phong Nguyen, N., & Kumra, R. (2023). Exploring the antecedents of “deep” eWOM providing behaviour in mobile shopping: a multi-country study. Information Technology & People. http://doi.org/10.1108/itp-06-2022-0439

S Kumar, D., Sahadev, S., & Purani, K. (2023). Visual aesthetic quotient: Establishing the effects of computational aesthetic measures for servicescape design. Journal of Service Research. http://doi.org/10.1177/10946705231205000

Sahadev, S., Seiler, A., & Scarf, P. (2023). The impact of review sentiments on occupancy: Evidence for signalling theory from peer-to-peer accommodation. Journal of Vacation Marketing. http://doi.org/10.1177/13567667231201406

Menon, B.G., Sahadev, S., Mahanty, A., Praveensal, C.J., & Asha, G. (2023). Trivariate causality between economic growth, energy consumption, and carbon emissions: empirical evidence from India. Energy Efficiency, 16 (5). http://doi.org/10.1007/s12053-023-10118-4

Singh, P., Sahadev, S., Wei, X., & Henninger, C.E. (2023). Modelling the antecedents of consumers' willingness to pay for eco‐labelled food products. International Journal of Consumer Studies. http://doi.org/10.1111/ijcs.12900

Sahadev, S., Malhotra, N., Kannangara, L.N., & Ritchie, B.W. (2023). Disaster Planning Intentions of Tourism Accommodation Managers: Understanding the Influence of Past Disaster Experience and Disaster Management Training. Journal of Travel Research. http://doi.org/10.1177/00472875221145129

Malhotra, N., Sahadev, S., & Sharom, N.Q. (2022). Organisational justice, organisational identification and job involvement: the mediating role of psychological need satisfaction and the moderating role of person-organisation fit. The International Journal of Human Resource Management, 33 (8), 1526-1561. http://doi.org/10.1080/09585192.2020.1757737

Sahadev, S., Muralidharan, S., & Singh, P. (2022). Introduction to the special issue on marketing communications and sustainability. Journal of Marketing Communications, 28 (3), 227-231. http://doi.org/10.1080/13527266.2021.1942145

Khan, I.M., Sahadev, S., Rashid, T., & Banerjee, S. (2022). Social media and empowerment in hospitality and tourism decision-making: A study among UK Muslim women. International Journal of Hospitality Management, 101, 103125. http://doi.org/10.1016/j.ijhm.2021.103125

Malhotra, N., Sahadev, S., Leeflang, P.S.H., & Purani, K. (2021). New Insights into e-Loyalty of Internet Banking Users in an Emerging Market Context: A Multilevel Analysis. Information Systems Frontiers, 23 (6), 1521-1536. http://doi.org/10.1007/s10796-020-10046-z

Demirbag, M., Apaydin, M., & Sahadev, S. (2021). Micro-foundational dimensions of firm internationalisation as determinants of knowledge management strategy: A case for global strategic partnerships. Technological Forecasting and Social Change, 165, 120538. http://doi.org/10.1016/j.techfore.2020.120538

Singh, P., Sahadev, S., Oates, C.J., & Alevizou, P. (2020). Pro-environmental behavior in families: A reverse socialization perspective. Journal of Business Research, 115, 110-121. http://doi.org/10.1016/j.jbusres.2020.04.047

Sahadev, S., Malhotra, N., & Mukherjee, A.A. (2020). Segmenting Excessive Alcohol Consumers: Implications for Social Marketing. IIM Kozhikode Society & Management Review, 9 (2), 213-225. http://doi.org/10.1177/2277975220913366

Bhatnagar, V., Majhi, R., & Sahadev, S. (2020). Predicting numbers of successful new products to launch using soft computing techniques: A case of firms from manufacturing sector industries. Journal of King Saud University - Computer and Information Sciences, 32 (2), 254-265. http://doi.org/10.1016/j.jksuci.2017.08.006

Tatoglu, E., Frynas, J.G., Bayraktar, E., Demirbag, M., Sahadev, S., Doh, J., & Koh, S.C.L. (2020). Why do Emerging Market Firms Engage in Voluntary Environmental Management Practices? A Strategic Choice Perspective. British Journal of Management, 31 (1), 80-100. http://doi.org/10.1111/1467-8551.12351

Purani, K., Kumar, D.S., & Sahadev, S. (2019). e-Loyalty among millennials: Personal characteristics and social influences. Journal of Retailing and Consumer Services, 48, 215-223. http://doi.org/10.1016/j.jretconser.2019.02.006

Tatoglu, E., Sahadev, S., & Demirbag, M. (2018). Brand management practices in emerging country firms – exploring the patterns of variation and its impact on firm performance. Journal of East European Management Studies, 23 (3), 447-473. http://doi.org/10.5771/0949-6181-2018-3-447

Menon, B.G., Kumar Ghatak, S., Mahanty, B., & Sahadev, S. (2018). Modeling Doctoral Population Growth in Premier Technology Institutions in India. Systems Research and Behavioral Science, 35 (6), 738-745. http://doi.org/10.1002/sres.2515

Topuz, Y.V., Yazdifar, H., & Sahadev, S. (2018). The relation between the producer and consumer price indices: a two-country study. Journal of Revenue and Pricing Management, 17 (3), 122-130. http://doi.org/10.1057/s41272-017-0125-x

Wang, W., He, H., Sahadev, S., & Song, W. (2018). U.K. consumers' perceived risk of buying products from emerging economies: A moderated mediation model. Journal of Consumer Behaviour, 17 (3), 326-339. http://doi.org/10.1002/cb.1714

Paul, J., & Sahadev, S. (2018). Service failure and problems: Internal marketing solutions for facing the future. Journal of Retailing and Consumer Services, 40, 304-311. http://doi.org/10.1016/j.jretconser.2016.08.007

Kumar, D.S., Purani, K., & Sahadev, S. (2017). Visual service scape aesthetics and consumer response: a holistic model. Journal of Services Marketing, 31 (6), 556-573. http://doi.org/10.1108/jsm-01-2016-0021

Varghese, J., Edward, M., & Sahadev, S. (2017). A multipath model of salesperson performance in the financial services industry. South Asian Journal of Business Studies, 6 (3), 195-213. http://doi.org/10.1108/sajbs-02-2017-0017

Gomes, E., Mellahi, K., Sahadev, S., & Harvey, A. (2017). Perceptions of justice and organisational commitment in international mergers and acquisitions. International Marketing Review, 34 (5), 582-605. http://doi.org/10.1108/imr-02-2014-0046

Malhotra, N., Sahadev, S., & Purani, K. (2017). Psychological contract violation and customer intention to reuse online retailers: Exploring mediating and moderating mechanisms. Journal of Business Research, 75, 17-28. http://doi.org/10.1016/j.jbusres.2017.01.013

Sahadev, S., Purani, K., & Kumar Panda, T. (2017). Service employee adaptiveness. Employee Relations, 39 (1), 54-78. http://doi.org/10.1108/er-11-2015-0213

Gomes, E., Sahadev, S., Glaister, A.J., & Demirbag, M. (2015). A comparison of international HRM practices by Indian and European MNEs: evidence from Africa. The International Journal of Human Resource Management, 26 (21), 2676-2700. http://doi.org/10.1080/09585192.2014.939986

Sahadev, S., & Hoontrakul, P. (2015). Developing ASEAN India partnership for fostering technology development. Journal of Indian Business Research, 7 (2), 205-218. http://doi.org/10.1108/jibr-10-2014-0069

Tatoglu, E., Bayraktar, E., Sahadev, S., Demirbag, M., & Glaister, K.W. (2014). Determinants of voluntary environmental management practices by MNE subsidiaries. Journal of World Business, 49 (4), 536-548. http://doi.org/10.1016/j.jwb.2013.12.007

Glaister, A.J., Liu, Y., Sahadev, S., & Gomes, E. (2014). Externalizing, Internalizing and Fostering Commitment: The Case of Born-Global Firms in Emerging Economies. Management International Review, 54 (4), 473-496. http://doi.org/10.1007/s11575-014-0215-6

Sahadev, S., Seshanna, S., & Purani, K. (2014). Effects of competitive psychological climate, work-family conflict and role conflict on customer orientation. Journal of Indian Business Research, 6 (1), 70-84. http://doi.org/10.1108/jibr-09-2012-0079

Demirbag, M., Sahadev, S., Kaynak, E., & Akgul, A. (2012). Modeling quality commitment in service organizations: an empirical study. European Journal of Marketing, 46 (6), 790-810. http://doi.org/10.1108/03090561211214609

Demirbag, M., Mellahi, K., Sahadev, S., & Elliston, J. (2012). Employee service abandonment in offshore operations: A case study of a US multinational in India. Journal of World Business, 47 (2), 178-185. http://doi.org/10.1016/j.jwb.2011.04.004

Sahadev, S., & Demirbag, M. (2011). Exploring variations in employment practices in the emerging economies of Europe: assessing the impact of foreign ownership and European integration. Human Resource Management Journal, 21 (4), 395-414. http://doi.org/10.1111/j.1748-8583.2011.00183.x

Edward, M., & Sahadev, S. (2011). Role of switching costs in the service quality, perceived value, customer satisfaction and customer retention linkage. Asia Pacific Journal of Marketing and Logistics, 23 (3), 327-345. http://doi.org/10.1108/13555851111143240

Tsamenyi, M., Sahadev, S., & Qiao, Z.S. (2011). The relationship between business strategy, management control systems and performance: Evidence from China. Advances in Accounting, 27 (1), 193-203. http://doi.org/10.1016/j.adiac.2011.05.001

Demirbag, M., Sahadev, S., & Mellahi, K. (2010). Country image and consumer preference for emerging economy products: the moderating role of consumer materialism. International Marketing Review, 27 (2), 141-163. http://doi.org/10.1108/02651331011037494

Sahadev, S., & Demirbag, M. (2010). A comparative analysis of employment practices among post‐communist and capitalist countries in South Eastern Europe. Employee Relations, 32 (3), 248-261. http://doi.org/10.1108/01425451011038780

Vinod, V., Dhanalakshmi, J., & Sahadev, S. (2009). Software team skills on software product quality. Asian Journal of Information Technology, 8 (1), 8-13.

Sahadev, S., & Purani, K. (2008). Modelling the consequences of e‐service quality. Marketing Intelligence & Planning, 26 (6), 605-620. http://doi.org/10.1108/02634500810902857

Purani, K., & Sahadev, S. (2008). The moderating role of industrial experience in the job satisfaction, intention to leave relationship: an empirical study among salesmen in India. Journal of Business & Industrial Marketing, 23 (7), 475-485. http://doi.org/10.1108/08858620810901239

Demirbag, M., & Sahadev, S. (2008). Exploring the antecedents of quality commitment among employees: an empirical study. International Journal of Quality & Reliability Management, 25 (5), 494-507. http://doi.org/10.1108/02656710810873899

Sahadev, S. (2008). Economic satisfaction and relationship commitment in channels. European Journal of Marketing, 42 (1/2), 178-195. http://doi.org/10.1108/03090560810840961

Hoontrakul, P., & Sahadev, S. (2008). Application of data mining techniques in the on‐line travel industry. Marketing Intelligence & Planning, 26 (1), 60-76. http://doi.org/10.1108/02634500810847156

Hoontrakul, P., & Sahadev, S. (2006). Morethailand.com. International Journal of E-Business Research, 2 (4), 94-114. http://doi.org/10.4018/jebr.2006100106

Sahadev, S., & Islam, N. (2005). Why hotels adopt ICTs: a study on the ICT adoption propensity of hotels in Thailand. International Journal of Contemporary Hospitality Management, 17 (5), 391-401. http://doi.org/10.1108/09596110510604814

Sahadev, S. (2005). Exploring the role of expert power in channel management: An empirical study. Industrial Marketing Management, 34 (5), 487-494. http://doi.org/10.1016/j.indmarman.2004.11.002

Sahadev, S., & Jayachandran, S. (2004). Managing the distribution channels for high‐technology products. European Journal of Marketing, 38 (1/2), 121-149. http://doi.org/10.1108/03090560410511159

Conference papers

Darabi, M., Reeves, P., & Sahadev, S. (2016). Antecedents of Attitude Toward SMS Advertising in the UK. In Rediscovering the Essentiality of Marketing, (pp. 13). Springer International Publishing: http://doi.org/10.1007/978-3-319-29877-1_4

Book chapters

Khudaykulova, M., Sahadev, S., & Veettil, N.M.K. (2019). Destination Image Change in Tourist Subgroups: Evidence from Uzbekistan: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. (pp. 351-352). Springer International Publishing: http://doi.org/10.1007/978-3-030-02568-7_89

Sahadev, S. (2019). Managing marketing channels for high-technology products: A behaviour-based approach. In Researching Marketing Decisions: The Indian Context. (pp. 68-90).

Purani, K., & Sahadev, S. (2015). Generating Trust in E-Services through Service Quality: The Moderating Role of Technology Readiness. In Marketing in Transition: Scarcity, Globalism, & Sustainability. (pp. 448). Springer International Publishing: http://doi.org/10.1007/978-3-319-18687-0_163

Sahadev, S., Purani, K., & Malhotra, N. (2015). Managing Boundary Spanning Elements: An Introduction. In Boundary Spanning Elements and the Marketing Function in Organizations. (pp. 1-8). Springer International Publishing: http://doi.org/10.1007/978-3-319-13440-6_1

Sahadev, S., Purani, K., & Nair, S.K. (2015). The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job Satisfaction Among Salespersons: An Empirical Study. In Boundary Spanning Elements and the Marketing Function in Organizations. (pp. 81-97). Springer International Publishing: http://doi.org/10.1007/978-3-319-13440-6_6

Purani, K., & Sahadev, S. (2013). Exploring the Role of Technology Readiness in Developing Trust and Loyalty for E-Services. In E-Marketing in Developed and Developing Countries. (pp. 291-303). IGI Global: http://doi.org/10.4018/978-1-4666-3954-6.ch018

(n.d.). eTourism case studies. Routledge: http://doi.org/10.4324/9780080942865

Books

Sahadev, S., Purani, K., & Malhotra, N. (Eds.). (2015). Boundary Spanning Elements and the Marketing Function in Organizations. Springer International Publishing. http://doi.org/10.1007/978-3-319-13440-6

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