Tonderai Maswera

Dr Tonderai Maswera MSc, PhD

Senior Lecturer


Dr Maswera is a Senior Lecturer in Business Computing.


Key Topics:

  • ecommerce in the tourism industry
  • web usability issues
  • knowledge management


Journal articles

Ogunleye, B., Maswera, T., Hirsch, L., Gaudoin, J., & Brunsdon, T. (2023). Comparison of topic modelling approaches in the banking context. Applied Sciences, 13 (2), 797.

Conference papers

Roast, C., Uruchurtu, E., & Maswera, T. (2019). Towards knowledge exchange for effective innovation support. IADIS International Conference e-Society 2019.

Uruchurtu, E., Roast, C., & Maswera, T. (2018). Menage a trois! Innovation, digital and knowledge transfer. In 13th European Conference on Innovation and Entrepreneurship, ECIE 2018, Aveiro; Portugal, 20 September 2018 - 21 September 2018 (pp. 823-830). Academic Conferences and Publishing International:

Theses / Dissertations

Ogunleye, B.O. (2022). Statistical learning approaches to sentiment analysis in the Nigerian banking context. (Doctoral thesis). Supervised by Gaudoin, J., Brunsdon, T., Maswera, T., & Hirsch, L.

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