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Wei Chen

Dr Wei Chen

Senior Lecturer

Summary

I am the module leader for internationalisation of hospitality. My teaching and research areas include strategic management, hospitality and tourism marketing, entrepreneurship and cross-culture management. My PhD research focused on a comparison study of China and the UK's hospitality and tourism marketing strategy from 1999 to 2002. I am actively involved in international business and have taken different managerial roles in China and the UK. I have conducted executive training and consultancy work for a range of commercial enterprises and public organisations. I am the overseas editor of Finance and Economy, a business magazine in China and have published various books and articles on international hospitality management. Teaching interests - postgraduate programme in leisure and food management - undergraduate programme in leisure and food management - research students supervisor Teaching - research and consultancy project - internationalisation of hospitality (module leader) Research interests - international hospitality management - strategic management in hospitality and tourism industry - global marketing Supervision - undergraduate and postgraduate dissertation and PhD supervisor I am the chief UK editor for Finance and Economy, a business magazine in China and has published various books and articles on international hospitality management. Wei Chen has got his Bachelor Degree in Finance and Economy, Masters Degree in International Business in China and his PhD Degree in the UK. He has been actively involved with Hospitality Management as well as International Business from the 1990'. He was the International Business Manager for British Oriental Development Associates Ltd., a British consultancy company from 2000 to 2002, before he set up his own business in China and then started to work for Sheffield Hallam University. Wei Chen has wide experiences in global business operation and hospitality management education. He is one of the chief overseas editors for the 'Finance and Economy', a key business journal in China. Research/Consultancy Interests: strategic management in hospitality and tourism, cross-culture management, international marketing and branding, internationalisation of hospitality and hospitality consultancy projects.

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