The University’s partnership with the Asia Pacific School of Sport and Business sees us visit the country four or five times a year as part of our delivery of the MSc Sport Business Management.

To strengthen our relationship and presence in Singapore, we've engaged in a number of discussions and small projects with stakeholders, in particular with the Singapore Sports Council.

In June, we're delivering a workshop at The Football Association of Singapore involving all twelve of the S-League clubs and their chairman, chief executive officers and general managers. The themes of the workshop are 'marketing, football sponsorship and marketing communications' and 'should you make or buy talent in professional sport?'

To demonstrate the value of business 'fan' analytics, the event will also look back to 1996 in Manchester. 1996 was the birth of the S-League, and there was already significant use of management information systems supporting offline business development activity in the Premier League. This appears to be missing in the S-League clubs two decades later, which is surprising given Singapore’s global position in relation to ICT and analytics.

Our MSc Sport Business Management students will also be engaging in a project for the Football Association of Singapore between June and September 2015 as part of their 'applied sports research (sport business consultancy)' module.