As people seek to educate themselves in response to Black Lives Matter protests, sales of books by black British authors, such as Reni Eddo-Lodge and Bernadine Evaristo, have topped the UK bestseller lists. Several recent prestigious awards have also been won by black writers, including Candice Carty-Williams who won book of the year for Queenie at the British Book Awards. Although proud of her achievement, she was also “sad and confused” on discovering she was the first black author to win this award in its 25-year history.
While these firsts must be celebrated, they also shine a light on publishing’s systemic practices, which have maintained inequalities and under-representation for black, Asian and minority ethnic writers and diverse books. Despite awareness of its shortcomings and years of debates and initiatives (diversity schemes, blind recruiting practices and manuscript submission processes) the industry has generally failed to achieve lasting change.
A growing body of research in this area has found that this is because they fail to address wider inequalities faced by people of colour, which compounds the lack of representation in the industry.
A substantial market
Our own research on diversity in children’s publishing began with a review of the existing literature. We then conducted an online survey, which received 330 responses and 28 in-depth follow-up interviews with people working across the sector.
The results provide further evidence on a number of issues, with our participants from across the sector confirming that a key barrier has been the engrained perception among industry decision-makers that there is a limited market for diverse books. This is a belief that books written by black and diverse authors or featuring non-white characters just don’t sell.
This perception is seen across the industry, including in children’s literature. This is despite evidence of substantial markets. For instance, a third of English primary pupils are from a black, Asian or minority ethnic background. However, a report by the Centre For Literacy in Primary Education revealed that although the number of black, Asian and minority ethnic protagonists in children’s books had increased from 1% in 2017 to 4% in 2018, there is still a long way to go to achieve representation that reflects the UK population.