Applying psychological theories and research methods
Everyday, the application of psychological theories and research methods solves problems and improves lives. Our expertise spans this field, and addresses how people learn, think and respond to their environment.
With academic backgrounds in diverse sectors including education, environment, crime and policing, we apply rigorous research methods to provide scientific evidence for a wide range of multidisciplinary projects. We utilise cutting edge technology, facilities and equipment to do so.
Our academics have extensive experience conducting psychological research to provide evidence-based solutions which are tailored to each client. We have worked with local governments, police forces, social services, schools, charities and commercial organisations.
We have expertise in a wide range of research methods. These include
- quantitative methods including: randomised control trials, multi-level modelling, questionnaire and survey design, psychometric testing
- qualitative and mixed-method approaches including: interviews and focus groups, IPA, narrative approaches, discourse analysis, thematic analysis, framework analysis, etc.
Our laboratories include
- eye tracking
- visual perception
- retinal imaging
- video suite
- focus group and interview facilities.
Some of our recent research projects include
- understanding the visual illusion in Da Vinci's La Bella Principessa (Alessandro Soranzo)
- using comic books as an instructional tool in educational settings (Paul Aleixo)
- the relationship between language production and verbal short-term memory (Jane Morgan)
We tailor our service to meet individual needs. Drawing on a wide range of expertise, we are able to
- consulting solutions based on psychological research
- methodological expertise and consultancy
- facilities to conduct research in-house
- training people and/or organisations to understand and conduct psychological research
For example we have
- validated a psychological measure of quality of life in older people (John Reidy)
- evaluated a Road safety initiative focusing on improving parking and driving behaviours around primary schools in Sheffield (Charlotte Coleman)