While studying BA (Honours) Marketing, Communications and Advertising at Sheffield Hallam, Ella won a competition ran by the University's marketing society to pitch a PR campaign to creative agency, Rise at Seven. This helped her secure a graduate role as a junior social media executive at the agency.

'Rise at Seven provided us with a live client brief which was to create a digital PR campaign for one of their clients and it was pitched like a real-life project.

'I managed to apply key skills that I'd learnt on my course to my campaign, such as competitor and insight analysis. I also conducted social listening to make sure that my campaign was as current as possible and to listen out for emerging market trends.'