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Year of Entry 2021/22
BA (Honours)

Media with Foundation Year

Gain a degree in public relations and media, with an initial foundation year to prepare for the course.


Everything you need to know...

What is the fee? Home: £9,250 per year (£1,200 for placement year)
International/EU: £13,995 per year (£1,200 for placement year)
How long will I study? 4/5 Years
Where will I study? City Campus
What are the entry requirements? 80 UCAS Points
What is the UCAS code? A037
When do I start? September 2021
Placement year available? Yes

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Course summary

  • Study your foundation year, then progress to a degree with industry accreditation from the Chartered Institute of Public Relations (CIPR).
  • Research, plan, implement and manage successful PR and media campaigns.
  • Gain an in-depth knowledge of the media including industries, audiences and texts.
  • Access specially designed teaching rooms to enable content creation and editing.
  • Engage with current debates about the relationship between public relations, the media and wider society.

Examine and evaluate key theories relating to PR and the media and study professional issues on this wide-ranging course. Your studies are led by a team that includes national award-winning industry specialists, with experience across TV, health, charity, public and private sectors, and internationally recognised PR and media theorists.

How you learn

The course is suitable if you don’t meet the entry requirements for our BA (Hons) Public Relations and Media course, or you want extra preparation before starting degree-level study. You share the first year with other media arts and communication foundation year students, then move on to the degree.

Throughout the course you attend a combination of lectures, workshops and seminars where key topics and concepts are introduced and explored. This includes a mix of tutor-directed learning, discussions and student-led exercises and activities where you engage in collaborative activities in face-to-face and virtual learning environments.

You learn through

  • essays
  • practical tasks and projects
  • case studies
  • reports
  • group work
  • concept maps
  • research tasks and projects
  • electronic assessment
  • oral presentations
  • portfolios of work

In the foundation year, you'll study wide-ranging media arts and communication topics, while also focussing on your particular subject area and completing assignments in that field. You'll grow as a creative, and begin developing a professional portfolio. You'll also become familiar with Hallam's exceptional facilities and staff, so you're fully prepared for undergraduate study.

Course leaders and tutors

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James Fenwick
Senior Lecturer in Media

Applied learning

Work placements

You will have the opportunity to arrange a year-long work placement in between your third and fourth years. This gives you a real-world experience to prepare you for your future career. Recent students have worked with the BBC, regional newspapers, local and national PR agencies, Disney, South Yorkshire Police, Sheffield Children's Hospital and in the voluntary sector.

Networking opportunities

Every year we hold industry events that bring you together with regional and national PR experts. Graduates return to share their experiences and top tips for finding jobs. Selected students are offered a chance to be mentored by PR professionals for one year.

You gain automatic free student membership of the Public Relations Consultants Association (PRCA) and all the benefits that come with it, including exclusive access to work placements, internships, graduate schemes and entry level jobs, free and unlimited online training, and free access to the industry-recognised PRCA Online Certificate.

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Future careers

There is demand for skilled PR practitioners across all sectors including TV, fashion, music, politics, consumer, media ,business, sport and many more.

This course prepares you for a career in

  • in-house and agency public relations
  • media relations
  • digital PR
  • event management
  • corporate communications
  • lobbying and political communications
  • radio
  • film and TV production
  • blogging
  • social media
  • content creation

Where will I study?

You study at City Campus through a structured mix of online lessons and face-to-face teaching with access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

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City Campus map
Location

Howard Street
Sheffield
S1 1WB

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Adsetts library
Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Equipment and facilities

On this course you work with our

  • PR hub
  • TV studio
  • radio studios
  • film screening facilities

Entry requirements

All students

UCAS points

  • 80

With at least 32 points from one A level or equivalent BTEC National qualifications. For example:

  • CDD at A Level.
  • MMP in BTEC Extended Diploma.
  • A combination of qualifications which must include an A level grade C or BTEC grade M.

GCSE

  • English Language or Literature at grade C or 4 or equivalents*
  • Maths at grade C or 4 or equivalents*

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

• An Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

We may also accept you, if you have limited qualifications but can show evidence of ability and a genuine commitment to studying Media Arts and Communication.

We treat the foundation year as part of the Media Arts and Communication degree programme. Offers made to students will be for four years of study (or five years of study including a placement). This is made up of the foundation year plus one of our Media Arts and Communication degrees.

Some applicants may be invited to attend an informal interview with the course leader to ensure that the programme is suitable for themselves and their aspirations.

If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent. If your English language skill is currently below IELTS 6.5 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

Please note the University will only admit students who are aged 18 at the point of enrolment.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You can take an optional placement in year three.

Year 1

Compulsory modules
Module Credits Assessment
Module: Creative Synergies In Media Production Credits: 40 Assessment: Coursework
Module: Media In Context Credits: 20 Assessment: Coursework
Module: Media Project Credits: 40 Assessment: Coursework
Module: Preparing For Independent Practice And Study Credits: 20 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Making Media Credits: 20 Assessment: Coursework
Module: Making Media 2 Credits: 20 Assessment: Coursework
Module: Media Audiences Credits: 20 Assessment: Coursework
Module: Media Evolution And The Professional Landscape Credits: 20 Assessment: Coursework
Module: Media Industries Credits: 20 Assessment: Coursework
Module: Media Texts And Genres Credits: 20 Assessment: Coursework

Year 3

Compulsory modules
Module Credits Assessment
Module: Media, Identities And Representations Credits: 20 Assessment: Coursework
Module: Media Technologies Credits: 20 Assessment: Coursework
Module: News Media Credits: 20 Assessment: Coursework
Module: The Media, Power And Politics Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Applied Photography Credits: 20 Assessment: Coursework
Module: Global Communications Strategy And Critique Credits: 20 Assessment: Coursework
Module: Music And Events Pr And Management Credits: 20 Assessment: Coursework
Module: Radio And Sound Production Credits: 20 Assessment: Coursework
Module: Storytelling In Film, Television And Beyond Credits: 20 Assessment: Coursework
Module: Tv And Video News Skills Credits: 20 Assessment: Coursework

Year 4

Optional modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits
Module: Applied Project/Dissertation For Media Credits: 20
Module: Globalisation And The Media Credits: 20
Module: Postcolonial Media Culture Credits: 20
Module: Researching For The Media Credits: 20

Fees and funding

Home students

Our tuition fee for UK students starting full-time undergraduate study in 2021/22 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2021/22 is £13,995 per year. During your placement year you will pay a reduced fee of £1,200.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Media, PR and journalism courses (PDF)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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How do I apply?

You can apply for this course through UCAS.

Apply now via UCAS

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