Michael Benson
Senior Lecturer
Summary
An experienced sales and marketing executive, moved into academia to share my business learning with students. Currently Senior Lecturer, teaching business and marketing modules within the undergraduate, postgraduate, corporate and international programmes. Collaborative Course Leader for Sheffield Hallam University and TAR UC in Malaysia Dual Awards for the Department of Management and the Department of Service Sector Management.
Winner of the Best Doctoral Poster at 2015 Sheffield Business School Doctoral Conference. Currently studying my Doctorate in Business Administration at Sheffield Hallam University. My research area is a marketing discipline; the co-creation of value in category management relationships between food manufacturers and retailers. As an ex-retailer with Asda Stores plc and growing up in a 100 year old family butcering and bakery retailing business, retail is my passion and area of research interest. As such I am happy to work with other academics with similar interests and passion, for example I am co-writing a research paper with a colleague in Paris: Corporate Social Responsibility in retailing.
A Fellow and Chartered Marketer of Chartered Institute of Marketing, and privileged to attend 2011 CIM Centenary Dinner at Windsor Castle hosted by HRH Duke of Edinburgh.
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About
Qualifications
- 2014 to 2018: Doctorate of Business Administration, Marketing, Sheffield Hallam University, United Kingdom
- 2008: Post Graduate Diploma, Marketing, Oxford College of Marketing
- 2002: MSc Food Safety Management, University of Central Lancashire
- 1984: Higher National Diploma, Business Studies, Other
Consultancy
Project
- 2017: Module leader for the module, Asda Stores plc, United Kingdom
CPD/ Attendance at annual conferences
Other
- 2016: , Food Matters Live, United Kingdom
- 2016: Marketing & Retail SIG, British Academy of Management (BAM), United Kingdom
- 2016: Delegate, Institute of Grocery Distribution, United Kingdom
- 2015: Delegate, Institute of Grocery Distribution, United Kingdom
- 2014: Delegate, Institute of Grocery Distribution, United Kingdom
Developing CPD activities or exec ed programs
Sharing best practice
- 2016: , Chartered Institute of Marketing (CIM), United Kingdom
Member of professional body
Membership
- 2012 to 2014: CIM Lancashire Branch Chair / Committee Member, Chartered Institute of Marketing (CIM)
- 2011: Membership, Chartered Institute of Marketing (CIM), United Kingdom
Membership of external committee
Committee Member
- 2016: BAM Marketing & Retailing SIG, British Academy of Management (BAM), United Kingdom
- 2016: , British Academy of Management (BAM), United Kingdom
Senior Lecturer
Teaching expertise
- All aspects of marketing teaching from L4 to L7
- Food Marketing, Strategy, Food Safety Management, Retailing
- Food Supply Chain, Retail Operations, Food manufacturing
- Supply Chain Management and Logistics
Research
- Retailing
Industry Links
- Fellow and Chartered Marketer
- Collaboration and research support
- Key account development in recruitment, innovation, student experience
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Teaching
Sheffield Business School
Food
2014 to present: Category Management; Sales and Selling Techniques, Sheffield Hallam University, United Kingdom
2013 to present: Food Marketing, Work Related Learning, Sheffield Hallam University, United Kingdom
2013 to present: BSc (Hons) Food Marketing Management; BSc (Hons) Food & Nutrition, Sheffield Hallam University, United Kingdom -
Publications
Conference Paper: BENSON, M. (2017), 'The creation of value in category management from a food manufacturing and retailing perspective'. Paper presented at Conference
Conference Speaker: BENSON, M. (2018), 'IGD Category Management and Shopper Marketing Summit', in IGD Category Management and Shopper Marketing Summit 2018, IGD, London
Conference Speaker: BENSON, M. (2018), 'Category Captain Adding Value in Category Management Relationships in a Changed Retail Marketspace', in Conference, The European Institute of Retailing and Associated Studies
Faculty research seminar: BENSON, M. (2017), 'BAM Marketing & Retail SIG Event' -
Other activities
External Responsibilities
- 2016: , Asda Group plc, United Kingdom
- 2016: Organised and facilitated the event to all L6 and L7 food students (100 students), Asda Stores plc, United Kingdom
HEA fellow or senior fellow
- 2015: Fellow Higher Education Academy, Higher Education Academy (HEA), United Kingdom
- 2009: Fellow - Chartered Institute of Marketing, Chartered Institute of Marketing (CIM)
Honour
- 2016: BAM Marketing & Retail SIG Doctorate Student Representative, British Academy of Management (BAM), United Kingdom
- 2010: Chair - Chartered Institute of Marketing Lancashire Branch, Chartered Institute of Marketing (CIM), United Kingdom
Prize or best paper
- 2016: Value Creation in Category Management Relationships: A Comparative Analysis, Sheffield Business School, United Kingdom
Other
- 2016: Scholarly Academic, Sheffield Hallam University, United Kingdom
- 2008: Chartered Marketer, Chartered Institute of Marketing (CIM)