BA (Honours) Product Design

Year of Entry 2024/25
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BA (Honours)

Product Design

Course in clearing Full-time Art and design

Develop creative and futuristic approaches to product design and service innovation as you learn to generate insights and solve complex problems through design.

Places available in clearing

Apply for a place on this course starting in 2024. Get started with our online form, or call 0330 024 6390.

Phone line opening times.

We are unable to accept applications from international students through clearing. Please complete our international application form instead.


Everything you need to know...

  • Pound sign

    What is the fee?

    Home: £9,250 per year (£1,200 for placement year)
    International/EU: £16,655 per year (£1,200 for placement year)

  • Time

    How long will I study?

    3 / 4 Years

  • Location

    Where will I study?

    City Campus

  • Checkmark

    What is the UCAS code?


  • Date

    When do I start?

    September 2024

  • Avatar

    Placement year available?



92% of our graduates are in work or further study fifteen months after graduating, with 80% in highly skilled employment or further study (2020/21 Graduate Outcomes Survey).

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Course summary

  • Learn the creative, practical and digital skills needed to become a professional product or service designer
  • Put learning into practice with leading product design brands and the opportunity to take a placement year
  • Collaborate with practising designers with a diverse range of experience and professional networks
  • Challenge convention as you learn how to contribute to a more sustainable future

This course prepares you for an exciting career as a globally minded product or service designer. Through real-world projects and exploration of new materials and processes and systems, you’ll be equipped to identify and respond empathetically, sustainably, and collaboratively to creative opportunities and challenges. 

This course also allows you to specialise in and receive a different named award – Product Design (Service Innovation) – through focused project work in your final year.

Creative UK membership

We are members of Creative UK, which means our art and design students are also members until they graduate. With 10,000 members in its network, Creative UK represents, champions and supports the UK’s creative industries, advocating on the issues that matter the most to creative communities.


View our students' work

View our gallery of student work and learn more about the exciting projects they've been working on this year.

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How you learn

Your lecturer's view

Watch course leader Mark Fisher talk about this course.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

Based in our bespoke studios, workshops, and digital spaces, you’ll become part of a dynamic and collaborative learning community. Together, you’ll undertake creative adventures, explore possibilities, and challenge conventions.   

You’ll engage with live creative design projects supported by external clients and industry professionals – and you’ll have opportunities to enter national and international design competitions. 

 You learn through:

  • Studio practice   
  • Lectures and workshops  
  • Technical demonstrations   
  • Group and individual tutorial   
  • Reviews 
  • Guest lectures     
  • External visits and field trips   
  • Live projects

We take a holistic and person-centred approach to assessment to support your creative growth while respecting the diverse ways people learn. 

Key themes

This course focuses on insight-driven design for future-facing products, services and experiences. We recognise the responsibility we have as creators and agents for environmental sustainability. You’ll learn to be globally-minded designers, seeking out future challenges, challenging convention and embracing creative risks.

In our studio-based collaborative learning community, you’ll explore both the feasible and the conceptual, the highly technical to the hand-made – from individual products to product-service systems. You’ll gain the skills to identify and respond to future needs and opportunities using industry-standard design strategies and digital technologies. Through engaging design projects, you’ll gain key skills, techniques and principles – such as design for sustainable manufacture, new and emerging digital technologies, creative research methods, and principles of colour, material and finish. 

As the course progresses, you’ll gain a deeper understanding of the ecological, social and economic factors that all designers must consider when designing for diverse audiences and contexts. 

In the final year you’ll develop your own insight-driven, individual creative design project/s closely aligned to your own interests, skills and personal career aspirations. 

Course support

We’re a dedicated, qualified, and highly experienced teaching team, with world-leading research and recognised professional creative reputations, who take the time to get to know you.  

Throughout your learning journey, you’ll experience a range of dedicated personal, academic and career development support, such as:

  • Access to our Skills Centre with one-to-ones and online resources to help with planning and structuring your assignments
  • Access to office and studio space, expert workshops, freelancing opportunities and a vast business network to tap into
  • Industry-specific employability activities and careers support for up to five years after you graduate

The course develops strategies of attention, empathy, imagination, courage and resilience in the face of an uncertain future. Our course prioritises care as a critical activity – care for global human contexts and for the more-than-human world.

Course leaders and tutors

Mark Fisher
Mark Fisher
Course Leader

Mark is a product designer, researcher and course leader on the BA Product Design course.

Applied learning

Your course has been designed to embrace real-world challenges and provide you with the practical skills and knowledge to be successful. 

We do this by developing your expertise in collaboration with the professional creative and cultural sectors – with commercial and creative practitioners, commissioners, clients and arts organisations. 

Work placements

You’ll have the opportunity to undertake a year-long work placement (25 weeks minimum) or multiple placements between your second and final years. This gives you valuable work experience to prepare you for your future career and allows you to graduate with an Applied Professional Diploma to add to your CV. 

Previous students have secured placements with prestigious brands such as Design Futures, Morphy Richards, Lowe Alpine, BDP Lighting, Joseph Joseph and Mazda Europe. 

Students can also apply for funding through the Turing Scheme to support a study exchange or placement outside of the UK. 

Live projects

Take part in live projects where you work with external partners to respond to real-world challenges, projects and opportunities. These projects give you the chance to apply your skills in a professional setting and gain valuable feedback, exposure and networking opportunities.

Our students have worked with RAB, the NHS, Astro Lighting and 257 Product + Brand Development. You'll have the opportunity to pitch project outcomes to company representatives, and potentially receive payment for designs.

Field trips

We offer opportunities to go on study trips and visits in the UK and abroad – with free travel and accommodation for all mandatory field trips. These might include workshops, conferences or visits to practitioners’ studios, cultural institutions and special collections. 

There’s also the option to enhance your studies further with our optional  field trips. Recently, the course has visited the Venice Biennale and Berlin.

Networking opportunities

All our academic staff have industry experience – they won't just teach you professional skills, they’ll introduce you to their thriving design networks. 

With a diverse set of guest lectures, you’ll hear first-hand advice from leading designers, curators and thinkers. We also organise an annual two-day employability event, allowing you to network with commercial partners and participate in one-to-one portfolio reviews. 

Competitions and exhibitions

We’ll give you the support you need to enter national and international design competitions. These competitions can significantly impact your professional reputation.   

Recent successes include the RSA Student Design Awards and four prizes awarded at the 2019 New Designers graduate exhibition in London, including the Joseph Joseph and 100% Design awards. 

  • RSA Student Design Awards 2023: All being well WINNER
  • Bolt Burdon Kemp’s Design the Change competition WINNER
  • The Habitat Future Design Award – Furniture, Product, Industrial and Spatial Design WINNER

At the end of your final year, you’ll have the opportunity to exhibit your work in our annual Future Now Festival of Creativity – to which we invite VIP guests, employers, businesses, influencers, friends and family, and the general public. The festival is widely attended and is hosted in the city centre. You’ll also be able to curate and exhibit your work on our online Gallery.

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Come to an open day

Visit us to learn more about our gold-rated teaching and why we were awarded the highest possible rating in the Teaching Excellence Framework.

Book your open day place

Future careers

This course prepares you for careers and future study in:  

  • Product design 
  • Service Innovation 
  • User experience (UX) 
  • Design consultancy 
  • Consumer insight and brand strategy 
  • Strategic innovation 
  • Entrepreneurship 
  • Digital visualisation 
  • Education 
  • Sales and marketing 

Previous graduates from our course have gone on to work for: 

  • BBC
  • Brompton Bikes
  • Dyson
  • Fosters + Partners
  • Habitat
  • Joseph Joseph
  • Kenwood
  • Lucid Group
  • Monitor Audio
  • names
  • Panasonic
  • Rolls Royce
  • Ron Arad Associates
  • Shark Ninja
  • Stanley Black & Decker
  • Thomas Heatherwick Studios
  • Volvo
  • Vtech Hong Kong

Where will I study?

You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map | City Campus tour 

City Campus map

Howard Street
S1 1WB

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Learn more about your department

Art and Design facilities tour - shared workshops

Take a look around the shared workshops in the Department of Art & Design at Sheffield Hallam University.

Equipment and facilities

You'll have access to a wide variety of facilities across the university campuses – including a 24-hour learning centre, Students’ Union, cafes and eateries, lecture theatres, exhibition spaces and more. 

You'll be based in a fully equipped and purpose-designed studio, with state-of-the-art facilities, including: 

  • Industry-standard computer hardware and software  
  • Extensive workshops for soft modelling and prototyping  
  • Metal fabrication and fabrication (plasma cutting, welding, casting, bending and forming)  
  • A precision-metal workshop with milling machines and lathes  
  • Print, wood, plastics, metal, mixed media, casting and ceramic workshops  
  • CNC equipment including laser cutters, CNC routers (2D and 3D)  
  • An electronics and coding lab  
  • 3D printing (including SLA, FDM, SLS, Polymer and metal 3DP)  
  • 3D digital tools (including 3D CAD, FEA)
  • 3D scanning (Artec Leo)  
  • Industry-grade spray painting and colour-matching facility  
  • Industry-standard XYZ CNC mills, DMG mill-turn lathes and EDM  
  • A structural-integrity laboratory for testing materials and components 

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Entry requirements

All students

We will offer flexibility on our usual entry requirements for clearing applicants. Please call us on 0330 024 6390 to discuss your options and apply.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

Year 1

Compulsory modules

Design Essentials: Skills, Techniques And Principles
Credits 60
Assessment Coursework(100%)
Design Interactions: Products, Services And Experiences
Credits 60
Assessment Coursework(100%)
Year 2

Compulsory modules

Future Now: Collaboration In Action
Credits 20
Assessment Coursework(100%)
Professional Design Practice: Client Engagement
Credits 40
Assessment Coursework(100%)
Sustainable Design Practice: Responsible Design
Credits 60
Assessment Coursework(100%)
Year 3

Optional modules

Placement Year
Credits -
Final year

Compulsory modules

Graduating Designer: Launching Your Career
Credits 60
Assessment Coursework(100%)
Strategic Innovation: Developing Your Specialism
Credits 60
Assessment Coursework(100%)

Fees and funding

Home students

Our tuition fee for UK students starting full-time undergraduate study in 2024/25 is £9,250 per year. These fees are regulated by the UK government and are therefore subject to changes in government policy. During your placement year you will pay a reduced fee of £1,200.

If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2024/25 is £16,655 per year. During your placement year you will pay a reduced fee of £1,200.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Art and design courses (PDF, 400KB)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

Learn more

Apply now for a 2024 start

This course has places available in clearing. Get started with our online form, or call 0330 024 6390.

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We are unable to accept applications from international students through clearing. Please complete our international application form instead.

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Why choose us?

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We are Gold rated in the Teaching Excellence Framework (TEF) for the outstanding quality of our teaching and student outcomes

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We guarantee to find you an affordable place to live that’s close to campus and comes with all bills included

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95% of our UK graduates are in work or further study 15 months after graduating (2020/21 Graduate Outcomes Survey)

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