BA (Honours) Business Management and Marketing

Year of Entry 2024/25
Two students working with tablet computers

BA (Honours)

Business Management and Marketing

Course in clearing Full-time Business, management and enterprise

Master the future-facing techniques of business management and marketing – discovering what makes iconic brands successful while gaining real-world experience with innovative organisations.

Places available in clearing

Apply for a place on this course starting in 2024. Get started with our online form, or call 0330 024 6390.

Phone line opening times.

We are unable to accept applications from international students through clearing. Please complete our international application form instead.

 

Everything you need to know...

  • Pound sign

    What is the fee?

    Home: £9,250 per year (£1,200 for placement year)
    International/EU: £16,655 per year (£1,200 for placement year)

  • Time

    How long will I study?

    3 / 4 Years

  • Location

    Where will I study?

    City Campus

  • Checkmark

    What is the UCAS code?

    BB01

  • Date

    When do I start?

    September 2024

  • Avatar

    Placement year available?

    Yes


Course summary

  • Study a range of business models and marketing strategies from a variety of sectors.
  • Understand how they differ from start-ups to SMEs to established corporations.
  • Leverage customer and market insights to develop successful business and marketing strategies.
  • Gain real-world experience from placements, internships and consultancy projects.
  • Join a hub of entrepreneurs and creatives in our award-winning enterprise centre.

On our BA (Hons) Business Management and Marketing degree, you'll explore the contemporary challenges and strategies you'll need to manage and market thriving businesses, while gaining real-world experience and specialising in your own area of interest. When you graduate you'll enter the job market as a resourceful and adaptive business professional – ready to lead organisations or create your own venture.

Accredited by
  • Chartered Institute of Marketing (CIM)

This course is accredited by the Institute of Enterprise and Entrepeneurs.



ug open day with tef logo final

Come to an open day

Visit us to learn more about our gold-rated teaching and why we were awarded the highest possible rating in the Teaching Excellence Framework.

Book your open day place

How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. 

Based in our Sheffield Business School, you'll join a global community where business leaders, researchers and business students all come together to solve problems and make things better. 

Our academics are highly skilled professionals who share their industry expertise, research and cutting-edge knowledge in the classroom. And because we have extensive links with the local business community, we can help you find employment as a work-ready graduate.

You learn through:

  • On-campus lectures, seminars and tutorials 
  • Digital learning platforms
  • Industry visits and field trips
  • Independent study
  • Live consultancy projects
  • Practice-based learning and group work 
  • Simulated collaborative work environments
  • Problem-solving workshops
  • Class debates
  • Presentations

Key Themes

You’ll learn what it means to champion social, cultural and environmental consumerism through ethical business and marketing practices. At the same time you’ll respond to contemporary market challenges with methodical and collaborative problem-solving techniques.

By bringing together market research, customer insights and competitor analysis, you’ll learn how to develop successful business and marketing strategies. You’ll explore central themes of strategic marketing such as customer experience, digital integration and brand management. 

Throughout the course, we’ll encourage your curiosity, courage and ambition as an effective team player who works with others to solve business challenges.

Real-world global application is deeply rooted throughout the course – you'll develop an entrepreneurial, global and inclusive mindset, alongside the digital skills you need to get ahead.

Course Support

Throughout your learning journey, you'll experience a range of dedicated support, such as:

  • Access to our unique student support triangle to help with your personal, academic and career development.
  • Access to our Skills Centre with one-to-ones, webinars and online resources.
  • Free office and studio space, expert workshops, freelance opportunities, and a vast business network ready for you to tap into.
  • Career support for up to five years after graduating.

Course leaders and tutors

Dan Woodason
Dan Woodason
Course Leader and Senior Lecturer

Senior Lecturer and Course Leader in Events Management for the Department of Service Sector Management at Sheffield Business School

Applied learning

We think the best way to learn something is to do it in the real world. That means putting learning into practice through placements, internships and consultancy projects through our global network of leading businesses. 

Placements

You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This gives you valuable work experience to prepare you for your future career – and allows you to graduate with an Applied Professional Diploma to add to your CV. 

Previous students have worked at globally-recognised brands such as L’Oreal, Chanel and Nintendo as well as not-for-profit organisations and smaller businesses. 

You’ll also have summer and winter school opportunities in a variety of locations. Recently these have included France, Germany, Spain and Morocco. You might even be eligible to study abroad for a semester at one of our partner universities in Europe, the US, Australia and beyond.

Live Projects

As part of your studies, you’ll take on projects set by external organisations – these allow you to apply your learning to the real world, build your business network and take your first step on your chosen career ladder.

From creating launch plans to delivering campaigns, you’ll tackle at least one live project per year. Previous students have worked with Granola, Ava Rex and John Lewis.

Field Trips

You may also have the opportunity to visit leading UK brands, agencies and institutions, such as the BBC’s MediaCityUK in Manchester and ITV Studio in London.

Networking Opportunities

With the support of our award-winning i-Lab business hub, you’ll have the opportunity to collaborate with creatives, entrepreneurs and investors across Sheffield. Here, you can form lucrative business networks, brainstorm entrepreneurial ideas and even launch your own venture.

You can hear first-hand from business leaders and esteemed alumni as they deliver guest masterclasses.

We also support you to run local student societies and join UK-wide networking events such as The Marketing Club.

Competitions

You can build your profile by taking part in competitions such as The Pitch, delivered by the Chartered Institute of Marketing. 

One of our students recently won a competition held by Rise at Seven, securing a graduate job with the agency as a result.


Future careers

Graduates from this course go on to a wide range of business careers predominantly in Marketing but also in Business strategy, Human resources and Finance. 

Previous graduates of this course have gone to work for global brands such as:

  • Barclays
  • Boots
  • Haribo 
  • Jaguar Land Rover
  • Mattel
  • Nationwide
  • NHS
  • Saatchi
  • Virgin

Where will I study?

You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map | City Campus tour 


City Campus map
Location

Howard Street
Sheffield
S1 1WB

Get directions
students working on computers in the library
Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

Learn more

Equipment and facilities

You’ll study in world-class learning facilities, such as specialist labs, design studios, practice facilities, simulation environments, our award-winning enterprise centre and a 24/7 library.

You may also have access to specialist marketing platforms and equipment, such as:

  • Marketing intelligence platforms such as Mintel and EuroMonitor
  • SEO analytical software
  • Design and video editing tools from the Adobe Suite
  • Video cameras and recording equipment
  • Social media management platforms 
  • Consumer insight tools
  • The World Advertising Research Centre
  • Business gamification simulation equipment 
  • LinkedIn Learning

As part of our campus masterplan, we’re developing a brand new, net-zero-ready building right at the heart of the city centre.

You’ll benefit from dedicated business facilities such as a business lounge, trading floor and languages hub, plus plenty of room to study in social learning spaces, seminar rooms and PC labs – all set in 400 square metres of stunning green space, where you can socialise, eat, relax and study.

Media Gallery

Entry requirements

All students

We will offer flexibility on our usual entry requirements for clearing applicants. Please call us on 0330 024 6390 to discuss your options and apply.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules

Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

Year 1

Compulsory modules

Module
Credits
Assessment
Contemporary Business Management
Credits 40
Assessment Coursework(100%)
Foundations Of Business
Credits 40
Assessment Coursework(80%) , Practical(20%)
Foundations Of Marketing
Credits 20
Assessment Coursework(100%)
Understanding People And Cultures
Credits 20
Assessment Coursework(100%)
Year 2

Compulsory modules

Module
Credits
Assessment
Applied Business Management Practices
Credits 40
Assessment Coursework(100%)
Building Customer Value
Credits 40
Assessment Coursework(100%)
Managing Business And Financial Performance
Credits 20
Assessment Coursework(100%)

Elective modules

Module
Credits
Assessment
Developing Your Business Idea
Credits 20
Assessment Coursework(100%)
Experiential Marketing Events
Credits 20
Assessment Coursework(100%)
Foreign Language (French, Spanish, Italian)
Credits 20
Assessment Coursework(50%) , Practical(50%)
The Digital Customer Experience
Credits 20
Assessment Coursework(100%)
Year 3

Optional modules

Module
Credits
Assessment
Placement Year
Credits -
Assessment
Final year

Compulsory modules

Module
Credits
Assessment
Consultancy Project In Business Management  
Credits 40
Assessment Coursework(100%)
Strategic Marketing And Brand Management
Credits 40
Assessment Coursework(100%)
Strategy In The Global And Digital Environment
Credits 20
Assessment Coursework(100%)

Elective modules

Module
Credits
Assessment
Consumer Psychology 
Credits 20
Assessment Coursework(100%)
Contemporary Leadership In Context
Credits 20
Assessment Coursework(100%)
Marketing In A Global Context
Credits 20
Assessment Coursework(100%)

Fees and funding

Home students

Our tuition fee for UK students starting full-time undergraduate study in 2024/25 is £9,250 per year. These fees are regulated by the UK government and are therefore subject to changes in government policy. During your placement year you will pay a reduced fee of £1,200.

If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2024/25 is £16,655 per year. During your placement year you will pay a reduced fee of £1,200.

Students sat on a sofa

Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

Learn more

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Business, management and enterprise courses (PDF, 346.1KB)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

 

Apply now for a 2024 start

This course has places available in clearing. Get started with our online form, or call 0330 024 6390.

View phone line opening times.

We are unable to accept applications from international students through clearing. Please complete our international application form instead.

Call us to apply

Not ready to apply?

Sign up for clearing updates and we'll guide you through the clearing process.

Sign up Ask a question

Why choose us?

A trophy icon

Teaching

We are Gold rated in the Teaching Excellence Framework (TEF) for the outstanding quality of our teaching and student outcomes

A head and shoulders icon

Employment

94% of our management graduates are in work or further study fifteen months after graduating

An office building icon

Excellence

Graduate from Sheffield Business School – rated in the top 6% globally for excellence in teaching and research

Where next?

Want to know more about Sheffield Hallam? Get your questions answered with our tips, guides and information.

Image of students in a UG open day

Come to an open day

Meet our students and staff, see our campuses and accommodation, and get all the information you need.

Book now
UG prospectus

Order a prospectus

Find out everything you need to know about studying at Sheffield Hallam.

Order undergraduate prospectus
Accommodation buildings

Find accommodation

We guarantee accommodation for all first year students. All of our halls are in popular student areas, and close to our campuses.

Find your home from home

Cancel event

Are you sure you want to cancel your place on Saturday 12 November?

Close