This module develops your understanding of the business environment in emerging markets and the practical implications this has for foreign firm operation. Your learning will be underpinned by research and examples of international practice shared by guest speakers. 

You’ll study topics such as:    

• Characteristics 

• Emerging markets, production and sourcing destinations  

• Growth in emerging markets  

• Challenges of doing business  

• The role of the state  

• Political and economic risk  

• Emerging market multinationals  

This module sees you develop an idea for an enterprise into a working business plan. Alongside learning from each other, you’ll engage with external agencies, individuals, organisations and university support resources. 

You’ll study topics such as: 

• Enterprising idea generation 

• Enterprise start-up 

• Entrepreneurial skills and mindset  

• Innovative Business Models 

• Researching, identifying, and evaluating market intelligence and opportunities 

• Finance for the enterprise 

• Start-up activities 

• Marketing the enterprise 

• Understanding consumers and their needs 

• Forecasting and financial decision-making 

• Pitching and selling the enterprise 

• Analysing and reflecting on future growth

Aims:

This module allows students to gain knowledge, and understand key ideas and theories, relating to how events are used for marketing, and the international experiential marketing industry. Global campaigns will be dissected to allow an appreciation of best practice.

Indicative content:

• The Experiential Marketing industry: size, scale and key companies.
• Understanding the role of the consumer / attendee.
• Exploration of jobs and roles with the Experiential Marketing industry.
• Appreciation of the Experiential Marketing agency, and how campaigns are constructed.

Module summary

Language study will develop your self-confidence, and intercultural skills. It will give you new opportunities for learning and working across cultures. Language skills are highly sought after by employers and give you a real advantage in whatever you hope to do in the future.

You will study your chosen language at the appropriate level based on your existing language ability – please refer to the individual module descriptors for each language and level for further details on the teaching and assessment.

This module explores the role of a line manager in both UK and international contexts, preparing you for your first graduate management role. This is a practical module where you’ll develop the skills of being a people manager. 

You’ll study topics such as: 

• Managing people in a UK/global context 

• Motivating, creating and building teams 

• Performance management 

• Managing a diverse and global workforce 

• Health and wellbeing 

• Managing change and stress 

• Developing resilience 

• Line manager as coach 

• Working with emotions 

• Power and conflict 

This module enhances your knowledge of operations and supply chain management, through small and large group activities, facilitated by experienced staff and practitioners. You’ll gain a critical understanding of how operations management impacts an organisation’s strategic (economic) position and its social and environmental performance. 

You’ll study topics such as:  

• Designing processes, operations and supply chains 

• Operations improvement  

• Global supply chains and production networks 

• Sustainable supply chain management 

• Impact of operations on strategy and society 

This module develops your understanding of responsible human resource management (HRM) practice. You’ll challenge how HRM and ethical people practice are approached in organisations, learning through critical debate and case study analysis of real-world organisational challenges.    

You’ll study topics such as: 

• Ethical organisation and responsible HRM 

• Equality, diversity and inclusivity 

• Recruitment and selection 

• Employment relations 

• Performance and reward 

• Talent management 

• Individual and organisational learning 

• International HRM 

• Future of responsible HRM 

This module is for undergraduate students to study abroad in their second year, Semester 2 (only for courses that offer this option). With this module, you can spend a semester at one of the University’s approved partner institutions worldwide – from Europe to the Americas, Asia Australia or Canada. Study Abroad plays an important role in the University's commitment to an engaging, challenging, and thriving learning culture. It offers opportunities to experience other academic cultures and foster intellectual maturity while enhancing co-curricular skills and students' long-term employability. Study abroad for credit is permitted on existing university-approved courses only. Students are awarded credits and grades at the partner institution, which are converted into Sheffield Hallam credits and grades on return and included in the Sheffield Hallam degree classification. Please check and refer to the webpage “How study abroad works”. You must submit a Learning Agreement outlining the modules you will be taking at the partner institution. The Learning Agreement will be signed off by your academic tutor to ensure that the Learning broadly covers the Learning Outcomes set out in your course curriculum during your study abroad.

This module provides you with a comprehensive business to business experience which demonstrates the sales process within and between organisations. The module combines taught and practical sessions with guest speakers.  

You’ll study topics such as: 

• Business to business marketing  

• Internal sales and marketing interface 

• Environmental analysis 

• Organisational buyer behaviour 

• Inter-organisational relationships 

• Negotiation 

• Sales management 

• Professional presentations 

• Personal selling  

• Personal reflection

This module develops your understanding of the omni-channel customer experience in today’s digital world. You’ll deepen your knowledge of digital marketing, learning through research-informed teaching from internal and guest experts, group activities and independent research. 

You’ll study topics such as: 

• Defining customer experience 

• Mapping omni-channel (online and offline) customer journeys 

• Integrated customer experience 

• Managing and evaluating the (digital) customer experience 

• Customer satisfaction 

• Exploring digital transformation 

Module aim:    

The aim of this module is to enhance students’ professional development through the completion of and reflection on meaningful work placement(s).  

A work placement will provide students with opportunities to experience the realities of professional employment and experience how their course can be applied within their chosen industry setting. The placement will: 

• Allow student to apply the skills, theories and behaviours relevant and in addition to their course 

• Enable students to enhance their interpersonal skills in demand by graduate employers – communication, problem solving, creativity, resilience, team work etc.  

• Grow their student network and relationship building skills. 

• Provide student with insights into the industry and sector in which their placement occurs 

• Help student make informed graduate careers choices. 

Indicative Content:  

In this module students undertake a sandwich placement (min 24 weeks / min 21 hours per week) which is integrated, assessed and aligned to their studies.  

Their personal Placement Academic Supervisor (PAS) will be their key point of contact during their placement and will encourage and support students to reflect on their experience, learning and contribution to the organisation they work for.  

To demonstrate gains in professional development, students will be required to share their progress, learning and achievements with their Placement Academic Supervisor and reflect on these for the summative piece of work. 

This module explores the relationship between psychology and marketing, building on previous knowledge of marketing, branding and customers to give you a rich understanding of consumer insight. You’ll learn through a combination of lectures, small group sessions and tutorials.  

You’ll study topics such as: 

• The self, identity and gender 

• Attitudes, behaviour and emotions 

• Fear appeals 

• Memory and storytelling 

• Persuasion and social influence 

• Happiness and experiential consumption 

• Culture, subculture and stereotypes 

• Colour psychology 

• Psychology of brands 

• Symbolic consumption 

This module focuses on leadership as a process of influencing and interacting with others to achieve organisational goals – analysing approaches to address issues in the changing landscape of leadership. You’ll develop an understanding of contemporary issues through interactions and discussions to inform your future leadership roles.  

You’ll study topics such as: 

• Leadership as a process of influence 

• Classical leadership 

• Strategic leadership and change 

• Leadership and culture 

• Leadership ethics 

• Team leadership 

• Cross-cultural leadership 

• Authentic leadership 

• Leadership learning and development 

This module provides a critical understanding of key issues dominating contemporary international business. Your learning will be underpinned by research and examples of international practice shared by external speakers.

You’ll study topics such as: 

• (De) globalisation 
• Clusters and networks 
• Regulation of trade and foreign direct investment 
• Global environmental regime 
• Sustainability and international business 
• Demographics and migration 

This module develops your understanding of managing the employment relationship within local, national and global contexts. You’ll focus on how good employment relationships can be nurtured and developed, in a highly interactive module where you’ll debate contemporary issues and trends in employment relations and law. 

You’ll study topics such as: 

• Employment relationships  

• Employment law 

• Management perspectives and frameworks 

• ER strategies and agencies 

• Employee voice 

• Health, safety and wellbeing 

• Digitisation of work 

• Problem resolution 

• Ethical practices 

This module considers your role as a strategic change agent, creating new directions for action in global, ethical and responsible approaches to business. Your learning will be problem-based and include insights from industry experts. 

You’ll study topics such as: 

• Evaluating business practice 

• Challenges facing business  

• Labour issues 

• Exploitation 

• Decreasing natural resources 

• Exploring your role as a change agent 

• Innovation and creativity 

• Employee engagement  

• Sustainability 

• Democratising decision making    

This module examines global marketing opportunities and how marketing strategies need to be developed to reflect specific market contexts. Learning from research-informed teaching, group activities and external speakers, you’ll apply the analytical and business skills to the global marketing decision-making process. 

You’ll study topics such as:  

• Trends and issues in global markets 

• Culture and consumer behaviour 

• International market research 

• International market selection and segmentation 

• International market entry strategies  

• International marketing mix decisions and management