Marketing courses

Make your move, your way 

As well as a solid grounding in all things marketing, explore in-demand specialisms including marketing communications and advertising, digital marketing and marketing with psychology. In a fast-evolving industry that values niche skills, creativity and of-the-moment knowledge it’s a great way to stand out.

Your degree, your direction

Build a more employable, diverse skillset by focusing on areas you’re most interested in, with topics like experiential events, consumer psychology, digital customer experience and global marketing. There’s an exciting range of module choices available in Years 2 and 3, so you start to specialise before you graduate. 

Get noticed – and hired? 

As well as learning the latest thinking, put skills into practice on placement and get graduate ready. Past students have worked for L’Oréal, Nintendo, Canon, Oxfam, Disney and BMW. Opportunities are as unique as you are too: big brands, SMEs, not-for-profits, charities and more.

The overview

Expand your options, with an international perspective on the ever-evolving marketing world. Explore emerging big ideas, the latest trends and how tech helps – all based on the very latest thinking, research and in-business best practice. 
Graduate with the skills, confidence and ability to navigate the ever-changing digital landscape of today’s marketing world.

• Learn from industry experts and active researchers – so you get the very latest thinking. 
• Specialise your degree with routes in areas including communications, psychology and advertising. 
• Develop today – and tomorrow’s – most sought-after skills: shaping digital customer experience; harnessing the power of AI; understanding audiences through consumer psychology.
• Get stuck into real-world challenges using creative skills to help organisations achieve success. 
• Work experience opportunities as individual as you are – from big brands to SMEs and not for profits, even international. 
• CV-boosting placement opportunities with companies such as L’Oréal, Nintendo, Canon, Oxfam, Disney and BMW. 
• Direct links with the Chartered Institute of Marketing can add up to a more valuable accredited degree – plus access to a wealth of resources, networking opportunities and career development tools.
• Gain professional accreditations through ACCA, CIMA, ICAEW, ACT, CFA and CISI.
• All delivered by Sheffield Business School – accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 6% of business schools worldwide.

The big questions

Won't marketing be replaced by AI? 

Marketing won’t be replaced by AI – instead, AI is changing the way marketers work. It’s a tool that enhances creativity, insight and strategy, rather than replacing them.

AI is opening up new opportunities in areas like customer insight, personalisation and digital campaigns. On our marketing courses, you’ll learn how to use AI effectively in real-world contexts – gaining practical experience and understanding its role in shaping the future of marketing.

Can I specialise or choose my own modules?

Yes – there are opportunities to specialise in Years 2 and 3 as we offer a wide range of modules. This flexibility lets you shape your degree around your own interests and career goals.

You’ll choose from modules in areas such as consumer psychology, digital marketing, events marketing and global marketing. By tailoring your learning, you’ll graduate with a distinctive, employable skillset that helps you stand out in a fast-evolving industry.

Is there the opportunity to study abroad?

Yes — there are options to study or work abroad during your course. This international experience develops your skills and broadens your career horizons.

Students have taken up opportunities including paid internships with Santander in Spain and summer placements with the Hilton Group in Dubai, Italy and the UAE. 

Our students have also completed international placements with companies such as Disney and L’Oreal — whilst students on UK-based placements with Triumph Motorcycles and Regatta were given the chance to travel globally for work. 

These experiences build confidence, networks and global perspectives that employers value.

Meet the people 

See just how far studying marketing can take you – meet our graduates.

“My placement at Disney's head offices in London.”

Learn about Lauren's story

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