Employment
95% of our graduates are in work or further study 15 months after graduating (2022/23 Graduate Outcomes Survey)
Marketing courses
Make your move with marketing courses that showcase creativity and the latest thinking in an ever-changing industry. Explore emerging big ideas, trends and digital creativity, discovering the world of marketing as you build skills, connections and experience.
Why study marketing at Sheffield Hallam?
Develop today – and tomorrow’s – most sought-after skills: shaping digital customer experience; harnessing the power of Artificial Intelligence (AI); understanding audiences through consumer psychology.
Explore emerging big ideas, the latest trends and how tech helps – all based on the very latest thinking, research and in-business best practice.
As well as a solid grounding in all things marketing, study marketing communications and advertising, digital marketing and marketing with psychology. Expand your options, with an international perspective on the ever-evolving marketing world.
Teaching excellence and industry links
- Learn from industry experts and active researchers – so you get the very latest thinking.
- Direct links with the Chartered Institute of Marketing can add up to a more valuable accredited degree – plus access to a wealth of resources, networking opportunities and career development tools.
- Delivered by Sheffield Business School – accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 6% of business schools worldwide.
Next-level facilities
Our new state-of-the-art Sheffield Business School will be your home, offering dedicated spaces to collaborate with peers, staff, and the wider business community through our Business Hub. Follow our Sheffield Business School Instagram to see real student life, course experiences, and what it’s like to study here.
360 tour: inside Sheffield Business School
Your questions answered
Won't marketing be replaced by AI?
Marketing won’t be replaced by AI – instead, AI is changing the way marketers work. It’s a tool that enhances creativity, insight and strategy, rather than replacing them.
AI is opening up new opportunities in areas like customer insight, personalisation and digital campaigns. On our marketing courses, you’ll learn how to use AI effectively in real-world contexts – gaining practical experience and understanding its role in shaping the future of marketing.
Can I specialise or choose my own modules?
Yes – there are opportunities to specialise from our wide range of modules in Years 2 and 3 of our undergraduate marketing courses. This flexibility lets you shape your degree around your own interests and career goals.
You’ll choose from modules in areas such as consumer psychology, digital marketing, events marketing and global marketing. By tailoring your learning, you’ll graduate with a distinctive, employable skillset that helps you stand out in a fast-evolving industry.
Is there the opportunity to study abroad?
Yes — there are options to study or work abroad during your undergraduate marketing course. This international experience develops your skills and broadens your career horizons.
Previous marketing students have taken up opportunities including paid internships with Santander in Spain and summer placements with the Hilton Group in Dubai, Italy and the UAE.
Students have also completed international placements with companies such as Walt Disney — and those on UK-based placements with Triumph Motorcycles and Regatta were given the chance to travel globally for work.
These experiences build confidence, networks and global perspectives that employers value.
Why choose us?
Top globally
We’re a professional body accredited business school, placing us in the top business schools globally
Award-winning
Students voted us one of England's top 5 universities at the Whatuni Student Choice Awards 2026
.jpg)