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Study Mode Full-time
Year of Entry 2019/20
MA

Public Relations

Explore the industry and develop the skills needed for a career in PR on this CIPR and PRCA-accredited course.


Everything you need to know...

What is the fee? Home/EU: £7,200 for the course
International: £13,500 for the course
How long will I study? 1 Year
Where will I study? City Campus
When do I start? September

Course summary

  • Develop the creative, theoretical and technical skills required for a successful PR career
  • Explore communication theory, practice and research through wide-ranging learning methods
  • Learn how the industry works - build relationships and develop reputations with real-life briefs
  • Attain excellent, sought-after PR credentials on a CIPR and PRCA-accredited course
  • Benefit from the tutelage of PR specialists and attend masterclasses from industry insiders

This course allows you to develop a deep understanding and flair for PR. You'll attain industry knowledge and gain contacts as well as reinforce your skills with detailed theoretical grounding - leaving as an employable, experienced professional.


How you learn

Watch tutors and students talk about what it's like to study on this course.

The course is focused on the real-world application of PR and communication theory. You'll work on live briefs with real clients, learning how to work with bloggers and journalists and develop an organisation's reputation. You'll also explore the day-to-day realities of the job - how to write sharp news releases, manage a crisis and examine how ethics are central to the public relations sphere.

You learn through

  • practical projects
  • lectures and seminars
  • commercial opportunities with real-world clients
  • critical thinking and group work skills
  • employability workshops
  • guest speakers and masterclasses
  • webinars with industry specialists
  • development of your online showreel

Course leaders and tutors

Philip Andrews
Philip Andrews
Senior Lecturer in Journalism

I am a senior lecturer in journalism. I have wide experience as a television, radio and print journalist, and in public relations.

Applied learning

Live projects

Throughout the course you'll work with real clients on practice-based projects, allowing you the real-world experience that is so central to the PR industry.

Networking opportunities

A number of industry days and events (Grad Talk, Pathways) are held on campus enabling you to network with and attend talks and workshops run by creative media industry professionals and organisations. These activities give a window to the world of work and opportunities that lie ahead.


Future careers

This course prepares you for a career in

  • public and private sector organisations
  • PR agencies
  • charities
  • pressure groups
  • voluntary sector.organisations

This course benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of Universities are endorsed by the PRCA for offering excellent courses which are intellectually rigorous and esteemed by employers.

You gain automatic free student membership of the PRCA and all the benefits that come with it, including exclusive access to work placements, internships, graduate schemes and entry level jobs, free online training and free access to the industry recognised PRCA Online Certificate.

Accreditation

This course is recognised by the Chartered Institute of Public Relations (CIPR).

When you enrol on a course recognised by the CIPR you are eligible for CIPR Student Membership. This gives you access to the members area of the CIPR website, where they have a dedicated student area which offers help and advice on getting into the PR industry.

Where will I study?

You study at City Campus

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map
City Campus map
Location

Howard Street
Sheffield
S1 1WB

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Adsetts library
Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Entry requirements

All students

Normally

• an honours degree (2.2 or above) or equivalent in any subject

• a good standard of written and spoken English.

Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. An IELTS score of 6.5 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English. If your English language skill is currently below an IELTS score of 6.5 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.

You may also be considered if you do not hold a degree but can provide evidence of relevant professional experience.

If you do not have such academic qualifications we may consider your application individually, based on your personal, professional and work experience, and other formal qualifications. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules

The modules for 2019/20 may vary to those given below, which are for academic year 2018/19

Final year

Compulsory modules
Module Credits Assessment
Module: Corporate Communications Credits: 15 Assessment: Coursework
Module: Developing Research Skills Credits: 15 Assessment: Coursework
Module: Dissertation (Pr) Credits: 60 Assessment: Coursework
Module: Introduction To Research & Academic Skills Credits: 15 Assessment: Coursework
Module: Pr - Essential History And Theory Credits: 15 Assessment: Coursework
Module: Pr For Issues And Crisis Management Credits: 15 Assessment: Coursework
Module: Practical Pr And Professional Experience Credits: 15 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: English For Academic Purposes Credits: 20 Assessment: Coursework
Module: Media Law And Regulation 1 Credits: 15 Assessment: Coursework
Exam
Module: Online Journalism Credits: 15 Assessment: Coursework
Module: Pr: Politics And Lobbying Credits: 15 Assessment: Coursework
Module: Writing For The Media Credits: 15 Assessment: Coursework

Fees and funding

Home/EU students

Our tuition fee for UK/EU students starting full-time study in 2019/20 is £7,200 for the course.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for international students starting full-time study in 2019/20 is £13,500 for the course.

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Postgraduate student loans

Up to £10,609 available for UK and EU students on most masters courses.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Media, PR and journalism courses (PDF)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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Find out how you can update the information on this page.

 

How do I apply?

You apply for this course via our online application form.

Apply for September 2019

If you require an alternate version of the application form, please email directadmissions@shu.ac.uk.

Not ready to apply just yet?

Why not come to our next open day? Open days are the perfect place to talk to staff and students, visit our campuses and get all the information you need. Alternatively, feel free to ask us a question.

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Where next?

Find out more about Sheffield Hallam's postgraduate opportunities and community.

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Information for international students

Information for international students including entry requirements by country and funding.

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