Everything you need to know...
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- Develop the creative, theoretical and technical skills required for a successful PR career
- Explore communication theory, practice and research through wide-ranging learning methods
- Learn how the industry works - build relationships and develop reputations with real-life briefs
- Attain excellent, sought-after PR credentials on a CIPR and PRCA-accredited course
- Benefit from the tutelage of PR specialists and attend masterclasses from industry insiders
This course allows you to develop a deep understanding and flair for PR. You'll attain industry knowledge and gain contacts as well as reinforce your skills with detailed theoretical grounding - leaving as an employable, experienced professional.
View our students' work
Find out more about the Media Arts and Communications department and view the work of some of our students.
Find out why Natalia, a graduate from Russia, found Sheffield Hallam to be the perfect place to further her career in PR.
How you learn
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
The course is focused on the real-world application of PR and communication theory. You'll work on live briefs with real clients, learning how to work with bloggers and journalists and develop an organisation's reputation. You'll also explore the day-to-day realities of the job - how to write sharp news releases, manage a crisis and examine how ethics are central to the public relations sphere.
You learn through
- practical projects
- lectures and seminars
- commercial opportunities with real-world clients
- critical thinking and group work skills
- employability workshops
- guest speakers and masterclasses
- webinars with industry specialists
- development of your online showreel
Throughout the course you'll work with real clients on practice-based projects, allowing you the real-world experience that is so central to the PR industry.
A number of industry days and events (Grad Talk, Pathways) are held on campus enabling you to network with and attend talks and workshops run by creative media industry professionals and organisations. These activities give a window to the world of work and opportunities that lie ahead.
This course prepares you for a career in
- public and private sector organisations
- PR agencies
- pressure groups
- voluntary sector.organisations
This course benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of Universities are endorsed by the PRCA for offering excellent courses which are intellectually rigorous and esteemed by employers.
You gain automatic free student membership of the PRCA and all the benefits that come with it, including exclusive access to work placements, internships, graduate schemes and entry level jobs, free online training and free access to the industry recognised PRCA Online Certificate.
This course is recognised by the Chartered Institute of Public Relations (CIPR).
When you enrol on a course recognised by the CIPR you are eligible for CIPR Student Membership. This gives you access to the members area of the CIPR website, where they have a dedicated student area which offers help and advice on getting into the PR industry.
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.Learn more
Learn more about your department
Media, Arts and Communications Facilities Tour
Take a look around the media, arts and communication facilities at Sheffield Hallam University with lecturer Saskia Wilson.
• an honours degree (2.2 or above) or equivalent in any subject
• a good standard of written and spoken English.
Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. An IELTS score of 6.5 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English. If your English language skill is currently below an IELTS score of 6.5 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.
You may also be considered if you do not hold a degree but can provide evidence of relevant professional experience.
If you do not have such academic qualifications we may consider your application individually, based on your personal, professional and work experience, and other formal qualifications. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more
Additional information for EU/International students
This course is not open to international students who require a Tier 4 (General) student visa to study in the UK. If you are an international applicant but do not require a Tier 4 (General) student visa, contact our Admissions Team to find out whether you’re eligible to apply.
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
|Module: Crisis Communications||Credits: 15||
|Module: History Of Public Relations||Credits: 15||
|Module: Public Relations And Digital Communication||Credits: 15||
|Module: Online Journalism||Credits: 15||
|Module: Pr: Politics And Lobbying||Credits: 15||
|Module: Corporate Communications||Credits: 15||
|Module: Dissertation (Pr)||Credits: 60||
|Module: Researching Communications||Credits: 30||
|Module: Media Law And Regulation||Credits: 15||
|Module: Writing For The Media||Credits: 15||
Fees and funding
Our tuition fee for UK students starting full-time study in 2022/23 is £9,620 for the course. For part-time study the fee will be calculated pro-rata each year based on the number of credits studied.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
Postgraduate student loans
Up to £11,222 available for Home students on most masters courses.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.Additional costs for Media, PR and journalism courses (PDF, 227.1KB)
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.