MSc Sport Business Management

Study Mode Full-time
Year of Entry 2024/25
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Sport Business Management

Prepare for an exciting career in the sports industry on a course with excellent industry ties and a strong graduate network.

Everything you need to know...

  • Pound sign

    What is the fee?

    Home: £11,250 for the course
    International/EU: £19,130 for the course

  • Time

    How long will I study?

    1 Year

  • Location

    Where will I study?

    Collegiate Campus

  • Date

    When do I start?

    September 2024
    January 2025

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Course summary

  • Build the knowledge and attributes you’ll need for a professional career in sport.
  • Work with world-class sports organisations on an industry-based project in an optional 12 week placement.
  • Benefit from the experience of tutors with substantial industry, research and consultancy experience.
  • Gain the contacts, skills and credentials you’ll need to make an impact. 

This course focuses on the core aspects of sports business. Through practice-based learning you’ll build up your existing experience with the knowledge and contacts you need. You’ll leave with a degree that’s recognised by the world’s leading professional marketing body and respected across the industry.

Accredited by
  • Chartered Institute of Marketing (Recognised)

This course has been awarded Recognised Degree Status by The Chartered Institute of Marketing (CIM)  Students are able to take advantage of CIM membership and its benefits and complete modules on any or some of the CIM modules if they wish (please contact CIM for current studying membership and assessment fees).

How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

On this course you’ll improve your employability skills and develop specialist knowledge of the global sports industry. You’ll learn to identify and develop creative solutions for major clients – gaining practical experience through optional industry placements, while attaining a sound theoretical grounding under the guidance of our experts. You’ll also have access to an employability adviser who can help with writing applications, preparing for interviews and developing your CV – as well as offering tailored career guidance.

You learn through

  • lectures
  • seminars
  • workshops
  • research projects for major clients
  • optional industry placements
  • independent learning

Course leaders and tutors

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Dr Ricardo De Sousa
Senior Lecturer in Sport Business Management

Staff profile for Dr Amayomi Otebolahu, Senior Lecturer at Sheffield Hallam University

Applied learning

Work placement

You’ll have the option to complete a 12-week work project, receiving support and advice from a mentor in a client organisation, as well as a member of academic staff. We’ll use our network of local, regional, national and international employers to help secure you a challenging and fulfilling experience. 

Recent clients have included Formula 1, Gfinity, the International Olympic Committee, Virtus, FutbolJobs, Sheffield United FC and Sheffield Wednesday FC. 

Live projects 

As part of your studies, you’ll undertake an industry-based research project – working with sport organisations to solve problems or explore potential market opportunities.

Networking opportunities

The course has plenty of chances to build your network – with superb industry ties and opportunities for work placements and research projects. We also have an established and strong graduate network on LinkedIn, which you’ll gain access to once you join the course.

Future careers

This course prepares you for a career in

  • regional, national and international sporting bodies
  • local authority and voluntary sector sport
  • sporting clubs 
  • sport leagues
  • major venues and facilities
  • event management organisations
  • sports consultancies
  • player-agent organisations
  • sport- related government agencies
  • sponsorship procurement

Previous graduates of this course have gone on to work as

  • business development professional at Arsenal FC
  • coaching projects consultant in the Premier League 
  • CRM and insight manager at Leaders in Sport
  • research and insight analyst in Formula 1 
  • world para snow sports manager at the International Paralympic Committee

Where will I study?

You study at Collegiate Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

Collegiate campus

Collegiate Campus can be found just off Ecclesall Road, a bustling student district.

Collegiate Campus map | Campus facilities 

Collegiate Campus map

Collegiate Crescent
S10 2BP

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Collegiate library

Collegiate Library can be found just off Ecclesall Road. It's open 24 hours a day, every day.

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Learn more about your department

Find out about sports and physical activity at Sheffield Hallam University.

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Entry requirements

All students

Normally a first degree 2:2 or above in a sport-related or business and management-related subject

OR a first degree 2:2 or above in an unrelated subject, but with experience of working in sport or general business and management.

We welcome enquiries from those who have substantial management experience but who do not have the normal entry requirements. We may invite you for an interview to discuss your particular background, experience and qualifications. Our aim is to ensure you can achieve success on this masters course, but please contact us if you wish to discuss your own concerns. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more

Through accreditation of prior learning (APL), students may claim entry with credit or exemptions on the basis of their existing qualifications, knowledge and experience.

If English is not your first language you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or a recognised equivalent. If your level of English language is currently below IELTS 6.0 we recommend you consider an appropriate Sheffield Hallam University Pre-sessional English course which will enable you to achieve the required level of English.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.

For details of English language entry requirements (IELTS), please see the information for 'All students'.

Modules studied may differ depending on when you start your course.


Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

Modules studied may differ depending on when you start your course.

Final year

Compulsory modules

Economics And Finance For Sport Managers
Credits 30
Assessment Coursework(100%)
International Strategy And Marketing For Sport
Credits 30
Assessment Coursework(100%)
Leadership And Organisational Development
Credits 30
Assessment Coursework(50%) , Practical(50%)
Sport Research And Consultancy
Credits 30
Assessment Coursework(100%)
Work-Based Learning Project In Sport
Credits 60
Assessment Coursework(100%)

Fees and funding

Home students

Our tuition fee for UK students starting full-time study in 2024/25 is £11,250 for the course. The tuition fee displayed above is for the full course. If the full course is more than one year in duration, the fee will be divided into annual payments which will then be rounded. This may mean the total fee you pay is slightly higher than the fee stated above. If you take a break in study or have to re-take part of the course, you may also be charged an additional fee and will be notified of this at the time.

If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2024/25 is £19,130 for the course. The tuition fee displayed above is for the full course. If the full course is more than one year in duration, the fee will be divided into annual payments which will then be rounded. This may mean the total fee you pay is slightly higher than the fee stated above. If you take a break in study or have to re-take part of the course, you may also be charged an additional fee and will be notified of this at the time.

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Postgraduate student loans

Up to £11,222 available for Home students on most masters courses.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Sport and physical activity courses (PDF, 337.6KB)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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Postgraduate course rankings

Our MSc Sports Business Management course is rated 5th in the UK, 13th in Europe and 35th globally (Sports Business Postgraduate Course Rankings 2021).


How do I apply?

You apply for this course via our online application form.

You can also use the application form above to apply for future years of entry.

Not ready to apply just yet?

Why not come to our next open day? Open days are the perfect place to talk to staff and students, visit our campuses and get all the information you need. Alternatively, feel free to ask us a question.

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Why choose us?

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We are Gold rated in the Teaching Excellence Framework (TEF) for the outstanding quality of our teaching and student outcomes

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Join more than 1,500 students at our nationally-renowned Academy of Sport and Physical Activity

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Learn in cutting-edge sports facilities, including our £6m sports park and a satellite campus at the English Institute of Sport

Where next?

Find out more about Sheffield Hallam's postgraduate opportunities and community.

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You can chat to teaching and admissions staff, view our facilities and learn more about your funding options.

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Information for international students

Information for international students including entry requirements by country and funding.

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