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Behavioural science, behaviour change and wellbeing

How we behave affects us in a wide variety of ways, and impacts our health and wellbeing. Understanding why people behave in the ways that they do and changing those behaviours in positive ways requires a deep understanding of psychology and behavioural science.

We develop interventions focused on behaviour change and wellbeing based on psychological theory and behavioural science. This work has widespread applications, particularly within health but also in domains such as education, policing, business and the public sector.

Related staff

Maddy Arden 27650

Prof Madelynne Arden

Professor of Health Psychology, Director of Centre for Behavioural Science and Applied Psychology

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Lambros Lazuras

Dr Lambros Lazuras

Reader in Social Psychology

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Jenny Porritt

Dr Jenny Porritt

Senior Lecturer

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CeBSAP is leading the Behavioural Science Consortium, which brings together academics from different research centres within SHU and from the University of Manchester. The Behavioural Science Consortium is one of six suppliers on the Crown Commercial Services Behavioural Insights Framework, which aims to apply behavioural science and inform government policy and service. It also seeks to find new ways to encourage, enable and support people to make better choices for themselves.

As the only University-led supplier on the framework, our approach is informed by cutting edge, evidence-based approaches, and rigorous evaluations. These ensure that government policy decisions and their evaluations are informed by the best behavioural science.

Get in touch

Contact the CeBSAP to discuss facilities, partnerships, doctoral research and more

Contact us

Related projects

Men and women training at the gym using rowing machines.

Project SAFE YOU

Assessing the psychological risk factors of performance enhancing drugs (PEDs).

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Athlete jumping over hurdles on an Olympic track.

Wellbeing of retired athletes

Developing an intervention to support elite athletes as they transition out of elite sport.

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