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Year of Entry 2021/22
BA (Honours)

Marketing with Public Relations

Full-time Marketing

Prepare for work in the thriving marketing and communications industries— developing your theoretical, digital and communication skills, as well as your creative writing.


Everything you need to know...

What is the fee? Home: £9,250 per year (£1,200 for placement year)
International/EU: £13,995 per year (£1,200 for placement year)
How long will I study? 3 / 4 Years
Where will I study? City Campus
What are the entry requirements? 112 UCAS Points
What is the UCAS code? A116
When do I start? September 2021
Placement year available? Yes

University of the Year for Teaching Quality, The Sunday Times Good Univeristy Guide 2020

Course summary

  • Acquire a sound foundation in marketing – gaining fundamental and contemporary knowledge.
  • Study insightful PR modules which equip you for working in the sector.
  • Develop the digital communication skills employers are looking for.
  • Learn to safeguard reputations and understand why organisations value them.
  • Achieve professional recognition from the Chartered Institute of Marketing.

The dynamic, fast-paced marketing and PR industries have never been so closely connected – graduates of these subjects are expected to have skills and attributes for both fields. On this course, you'll cover everything from crisis management to creative skills, preparing yourself to innovate and communicate in a range of exciting settings.

Sheffield Business School accreditation

Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.

How you learn

You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities. You’ll be taught by tutors who have real-world experience in different sectors of business. Assessment is supported through timely and meaningful feedback. For each assessment you receive written feedback from tutors, while less formal feedback may be given by your peers. Self-evaluation is also encouraged. Throughout the course, you'll learn fundamental and specialist skills for marketing and PR, which will be cemented by live projects, guest lectures and placement opportunities.

You learn through

  • lectures, workshops and seminars
  • guest lectures from PR and industry experts
  • collaborative activities
  • research tasks
  • attendance at industry events
  • portfolio building

Applied learning

Work placements

You’ll have the opportunity to arrange a paid year-long work placement in between your second and third years. A placement gives you a real-world experience to prepare you for your future career, and many students find jobs with their placement companies after graduating. Marketing graduates have gone on to work for businesses including McCann Erikson, Uber Agency and WDMP.

Live projects

You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval.

Field trips

You’ll be able to join the student Marketing Society, which organises field trips throughout the year. There are also PR field trips that have included visits to industry events run by professional associations, and a trip to Malaysia to learn about the country's PR industry.

Networking opportunities

Your lecturers are actively involved in the marketing and PR industries and related academic research. This gives them access to useful contacts and a contemporary understanding of industry practice, which feeds into the teaching of the course. The course also features guest speakers from the national and international PR and marketing industries.

You’ll have the opportunity to attend conferences and events designed to offer you additional professional insight, as well as the chance to network with experts in the industry (there may be an additional charge for these). They also include a number of Sheffield Hallam University industry events, such as Grad Talk and Pathways, which are held on campus throughout the course.

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Future careers

This course prepares you for a career in

  • marketing
  • digital marketing
  • public relations
  • corporate communication
  • digital communications
  • marketing communications
  • content management and creation
  • event management
  • promotional management
  • creative team leadership
  • copywriting

Where will I study?

You study at City Campus through a structured mix of online lessons and face-to-face teaching with access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

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Location

Howard Street
Sheffield
S1 1WB

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Adsetts library
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Entry requirements

All students

UCAS points

  • 112

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:

  • BBC at A Level
  • DMM in BTEC Extended Diploma.
  • A combination of qualifications, which may include AS levels, EPQ and general studies

GCSE

  • English language or literature at grade C or 4
  • Maths at grade D or 3

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

If you do not have any of the qualifications above but have relevant experience you are welcome to discuss potential opportunities with the admissions tutor.

Please note the University will only admit students who are aged 18 at the point of enrolment.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You can take an optional placement in year three.

Year 1

Compulsory modules
Module Credits Assessment
Module: Introduction To Pr Credits: 20 Assessment: Coursework
Module: Market And Digital Analysis Credits: 20 Assessment: Coursework
Module: Marketing Research And Employability Credits: 20 Assessment: Coursework
Module: Pr And Persuasion Credits: 20 Assessment: Coursework
Module: Principles Of Marketing Credits: 20 Assessment: Coursework
Exam
Elective modules
Module Credits Assessment
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Marketing Organisations And Society Credits: 20 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Global Communications Strategy And Critique Credits: 20 Assessment: Coursework
Module: Marketing Metrics Credits: 20 Assessment: Coursework
Module: Reputations, Issues And Crisis Management Credits: 20 Assessment: Coursework
Module: Sales And Business Skills Credits: 20 Assessment: Coursework
Module: Strategic Approaches To Marketing Management Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Integrated Marketing Communications Credits: 20 Assessment: Coursework
Module: Service And Retail Marketing Credits: 20 Assessment: Coursework

Year 3

Optional modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits Assessment
Module: Contemporary And Professional Issues In Public Relations Credits: 20 Assessment: Coursework
Module: Go-To-Market In The Digital Environment Credits: 20 Assessment: Coursework
Module: Marketing In A Global Context Credits: 20 Assessment: Coursework
Practical
Module: Pr Specialisms Credits: 20 Assessment: Coursework
Module: Strategic Brand Management Credits: 20 Assessment: Coursework
Exam
Elective modules
Module Credits Assessment
Module: Communication Concepts For Marketers Credits: 20 Assessment: Coursework
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Relationship Marketing Management Credits: 20 Assessment: Coursework

Fees and funding

Home students

Our tuition fee for UK students starting full-time undergraduate study in 2021/22 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2021/22 is £13,995 per year. During your placement year you will pay a reduced fee of £1,200.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Marketing courses (PDF)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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How do I apply?

You can apply for this course through UCAS.

Apply now via UCAS

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