Course summary

• Acquire a sound foundation in marketing – gaining fundamental and contemporary knowledge.
• Study insightful PR modules which equip you for working in the sector.
• Develop the digital communication skills employers are looking for.
• Learn to safeguard reputations and understand why organisations value them.

The dynamic, fast-paced marketing and PR industries have never been so closely connected – graduates of these subjects are expected to have skills and attributes for both fields. On this course, you'll cover everything from crisis management to creative skills, preparing yourself to innovate and communicate in a range of exciting settings.

How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities. You’ll be taught by tutors who have real-world experience in different sectors of business. Assessment is supported through timely and meaningful feedback. For each assessment you receive written feedback from tutors, while less formal feedback may be given by your peers. Self-evaluation is also encouraged. Throughout the course, you'll learn fundamental and specialist skills for marketing and PR, which will be cemented by live projects, guest lectures and placement opportunities.

You learn through

• lectures, workshops and seminars
• guest lectures from PR and industry experts
• collaborative activities
• research tasks
• attendance at industry events
• portfolio building

Course leaders and tutors

Dr Emily Moorlock

Lecturer

Lecturer in the Marketing subject group. Research focusing on relationships with consumer behaviour and branding.

Applied learning

Work placements

You’ll have the opportunity to arrange a paid year-long work placement in between your second and third years. A placement gives you a real-world experience to prepare you for your future career, and many students find jobs with their placement companies after graduating. Marketing graduates have gone on to work for businesses including McCann Erikson, Uber Agency and WDMP.

Live projects

You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval.

Field trips

You’ll be able to join the student Marketing Society, which organises field trips throughout the year. There are also PR field trips that have included visits to industry events run by professional associations, and a trip to Malaysia to learn about the country's PR industry.

Networking opportunities

Your lecturers are actively involved in the marketing and PR industries and related academic research. This gives them access to useful contacts and a contemporary understanding of industry practice, which feeds into the teaching of the course. The course also features guest speakers from the national and international PR and marketing industries.

You’ll have the opportunity to attend conferences and events designed to offer you additional professional insight, as well as the chance to network with experts in the industry (there may be an additional charge for these). They also include a number of Sheffield Hallam University industry events, such as Grad Talk and Pathways, which are held on campus throughout the course.

Future careers

This course prepares you for a career in

• marketing
• digital marketing
• public relations
• corporate communication
• digital communications
• marketing communications
• content management and creation
• event management
• promotional management
• creative team leadership
• copywriting

Accreditation

The course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications. Students may have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.

Where will I study?

You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map | Campus facilities | Keeping safe on Campus

Location

Howard Street
Sheffield
S1 1WB

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Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Entry requirements

Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

Fees and funding

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.