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Advanced Wellbeing Research Centre

European Union: European Regional Development Fund

The AWRC is a world-renowned centre for research and innovation into physical activity.

We’re dedicated to improving the health and wellbeing of the population through innovations that help people move.  

Our mission is to prevent and treat chronic disease through co-designed research into physical activity.

Our research is organised into three impact themes:

  • Healthy and active 100 — prioritising research and innovation that prevents disease and supports people into 100 years of healthy and active life.
  • Living well with chronic disease — exploring the management and treatment of chronic disease, such as cancer, stroke, musculoskeletal disorders, diabetes and mental health, through physical activity as a therapy.
  • Technological and digital innovations to promote independent lives — focusing on the development and application of new and emerging technologies to help people move, improving health and wellbeing across the population.

Following a £14m investment from the UK’s Department of Health and Social Care and the European  Regional Development Fund, the AWRC provides world class research and design capability through state-of-the-art, fully instrumented indoor and outdoor laboratories and access to academic expertise across health, engineering, robotics, software design, psychology, design, and the arts.

The AWRC co-designs innovations and undertakes world-leading research that aims to prevent and treat chronic disease by helping people move.

What we do

The AWRC harnesses multi-disciplinary research and industry expertise and brings together designers, digital technologists, charities and the local community, for the common purpose of undertaking research and co-designing new technologies, products and services that help people move.

To achieve this vision, we will

  • Lead in research and innovation that increases people’s physical activity to prevent disease and helps people prepare for and recover from treatment quickly.
  • Develop collaborative community, academic and industry partnerships that co-design products, interventions and services that assist people in initiating and maintaining physical activity.
  • Develop and test new technologies, digital innovations, services and products that lead to improvements in the social, behavioural and environmental determinants of health as well as healthcare services.
  • Provide world-class research and design capability for SMEs including incubation, acceleration and consultancy services that take initial concepts through to commercialisation.
  • Educate and train the next generation of researchers who can work across academia and industry to help people move.

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