A key priority for the AWRC is to help people to live towards 100 years of healthy life but to do this we need to be innovative and work in collaboration to find a better way. We are working with businesses from across the globe to support them through the product/service development lifecycle in order to prove what works, then realise adoption and spread.

We broker access to world-leading research and development expertise from across the breadth of the University's research base, using the AWRC as a platform to convene multidisciplinary project teams and drive truly collaborative partnerships.

This expertise informs the design, implementation and evaluation of new products, services and interventions that promote physical activity and improve population health and wellbeing. 

The Advanced Wellbeing Accelerator is an R&D-focused programme that supports pre-revenue and early-stage companies to develop products or services with health and wellbeing applications that align with the AWRCs research themes.

We have several strategic collaborations with global companies, national and regional businesses and local communities that align to our mission. We co-create long-term road-maps with these organisations, which help meet their strategic ambitions, whilst also delivering against our own.

Working with the AWRC

We also provide consultancy, training and design services to global businesses, dynamic SMEs and the public sector.

Interested in working with us? Our R&D for Business team can discuss the needs you have as a business and help connect you with the right expertise across the AWRC and wider University. 

There are no restrictions on the size of organisations that we will engage with, but elements of our offer are suitable to businesses at specific stages of growth.