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BA (Honours) Fashion Management and Communication

Fashion Management and Communication
Year of Entry 2024/25
BA (Honours)

Fashion Management and Communication

Full-time Art and design

Gain essential knowledge, skills and real-world experience to kick-start your career in Fashion Management and Communication – exploring diverse identities and influencing future fashion stories.

Everything you need to know...

What is the fee? Home: See fees section below
International/EU: £16,655 per year (£1,200 for placement year)
How long will I study? 3 / 4 Years
Where will I study? City Campus
What are the entry requirements? 112-120 UCAS points
What is the UCAS code? 9I7Y
When do I start? September 2024
Placement year available? Yes

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Student satisfaction

This course scored 97% for teaching satisfaction in the 2023 National Student Survey.

Course summary

  • Learn how to influence the world of fashion through app design, publications, branding, events and experiential campaigns
  • Explore innovative technologies and how to communicate fashion, artefacts and brand messages 
  • Create a unique portfolio and participate in industry-recognised events that get seen by industry leaders
  • Join a hub of artists, designers and makers who thrive in our extensive workshops and state-of-the-art facilities

This course prepares you for an exciting career in the global fashion industry. Graduates of this course are ready to explore exciting careers in styling, trend forecasting, marketing, public relations, brand communications, and content creation.

Student work

Adele was a project manager for a live event with global fashion brand Weekday.

Creative UK membership

We are members of Creative UK, which means our art and design students are also members until they graduate. With 10,000 members in its network, Creative UK represents, champions and supports the UK’s creative industries, advocating on the issues that matter the most to creative communities.


View our students' work

View our gallery of student work and learn more about the exciting projects they've been working on this year.

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How you learn

Watch course leader Paul Luke talk about our BA Fashion Management and Communication course.

Our courses are designed with key principles of engaging you with the world, collaborating with others, challenging you to think in new ways, and providing a supportive environment where you can thrive.  

Based in our bespoke studios, workshops, and digital spaces, you’ll become part of a dynamic and collaborative learning community. Together, you’ll undertake creative adventures, explore possibilities, and challenge conventions. 

Through our teaching, we help you unlock your potential to contribute as a creative thinker and doer and apply your knowledge to industry, culture, society, and life systems. 

You learn through:

  • Studio practice  
  • Workshops  
  • Technical demonstrations  
  • Group and individual tutorial  
  • Crit activities  
  • Lectures  
  • Guest talks 
  • External visits and field trips  

We take a holistic and person-centred approach to assessment to support your creative growth while respecting the diverse ways people learn. 

Key themes

The course promotes a new sense of awareness for the future of the industry by carefully curating the journey of fashion from concept to communication.  

We champion diversity and awareness in fashion through subjects such as sustainability, sociocultural heritage, community engagement, and the positive representation of race, gender and sexuality.  

During the course, you'll be introduced to a variety of practical industry tasks, activities and scenarios led by course tutors, technicians, fashion brands and agencies. You’ll be able to explore a wide range of pathways within styling, marketing and trend. 

You will develop your communication skills using software and creative media, and techniques including digital graphic design and print, photography, moving image and interactive media. You'll also develop your management skills by directing projects and learning marketing strategies which can be applied to new fashion trends and consumer experiences.  

Course support

We’re a dedicated, qualified, and highly experienced teaching team, with world-leading research and recognised professional creative reputations, who take the time to get to know you. 

Throughout your learning journey, you’ll experience a range of dedicated personal, academic and career development support, such as:

  • Access to our Skills Centre with one-to-ones and online resources to help with planning and structuring your assignments
  • Access to office and studio space, expert workshops, freelancing opportunities and a vast business network to tap into
  • Industry-specific employability activities and careers support for up to five years after you graduate

The course develops strategies of attention, empathy, imagination, courage and resilience in the face of an uncertain future. Our course prioritises care as a critical activity – care for global human contexts and for the more-than-human world.

Course leaders and tutors

Paul Luke
Paul Luke
Course leader

I teach across the BA (Hons) Fashion Management & Communication curriculum with a particular focus on the communication of fashion concepts and narratives throug … Read more

Applied learning

Your course has been designed to embrace real-world challenges and provide you with the practical skills and knowledge to be successful. 

We do this by developing your expertise in collaboration with the professional creative and cultural sectors – with commercial and creative practitioners, commissioners, clients and arts organisations. 

Work placements

You’ll have the opportunity to undertake a year-long work placement (25 weeks minimum) or multiple placements before your final year. This gives you valuable work experience to prepare you for your future career and allows you to graduate with an Applied Professional Diploma to add to your CV. 

Previous students have worked with Dazed Media, SHOWstudio, Nike, Hugo Boss and Urban Outfitters. You may also be able to work or study abroad with the possibility of funding through the Turing Scheme.

Live projects

Gain practical experience within an industry context by working on real-life creative briefs. These hands-on projects will sharpen your skills and provide you with a firsthand understanding of the challenges and demands of the fashion industry.

Students have previously worked on exclusive live projects with brands such as John Lewis, Adidas, USP Trend, Weekday and French Connection, and have been awarded cash incentives or work placement offers upon completion. 

Field trips

In each year of your course, you’ll have the opportunity to go on study trips in the UK and abroad. These could include workshops, design conferences or visits to practitioners’ studios, museums and special collections. 

There’s also the option to enhance your studies further with our optional field trips. Previous trips have included exclusive, behind-the-scenes invitations to the headquarters of Dazed Media, WGSN, Gucci and Marc Jacobs  – as well as visiting leading fashion, communication and design museums.

Students can also apply for funding through the Turing Scheme to support a study exchange or placement outside of the UK. 


On this course, you’ll be part of a vibrant community of creatives. You’ll be able to work alongside industry practitioners who bring their expertise and network connections to the course. 

You'll also be able to participate in industry-recognised events and engagements with Graduate Fashion Week and the British Fashion Council, giving you the opportunity to build your own network in the world of fashion.

Competitions and exhibitions

We support you to enter national and international competitions. Past competitions such as the British Fashion Council, D&AD and Graduate Fashion Week have helped students to build upon their professional profiles through individual coverage and exposure.

At the end of your final year, you’ll have the opportunity to exhibit your work in our annual Future Now Festival of Creativity – to which we invite VIP guests, employers, businesses, influencers, friends and family and the general public. The festival is widely attended and is hosted in the city centre. You’ll also be able to curate and exhibit your work on our online Gallery.

Final Year Fashion Management and Communication students complete a live brief and catwalk show in collaboration with Weekday Store in Sheffield City Centre.

Future careers

This course prepares you for careers and future study in:  

  • Styling 
  • Art direction 
  • Performance marketing  
  • Events and promotion 
  • Journalism 
  • Copyrighting 
  • Advertising  
  • Digital marketing 
  • Influencer media 
  • Fashion photography 
  • Visual merchandising
  • Trend prediction 
  • Public relations 
  • Events management 
  • Product development 
  • Brand strategy 

Many of our graduates launch their own businesses, while others achieve roles with some of the fashion industry’s biggest brands, including:

  • Adidas
  • B. The Communications Agency
  • Blogfabrik
  • Dazed & Confused
  • Gucci
  • iD
  • Jaywing
  • JD Sports
  • John Lewis
  • Nike
  • SHOWstudio
  • Superdry
  • The Fashion Network
  • The Hutton Group
  • The White Company
  • Urban Outfitters
  • USP Trend
  • WGSN
  • Wonderland

Where will I study?

You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

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Adsetts library

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Equipment and facilities

The ‘Studio’ is placed at the heart of the student journey, providing an incubator for collaboration, community and curiosity. 

It’s a vibrant place where you can explore traditional crafts and experiment with progressive ways of making. Here you can engage with specialist tools and equipment, such as:  

  • Industry-standard computer hardware and software, including Adobe Creative Cloud
  • A media centre with photography, film and audio equipment
  • Digital print facilities including digital fabrication, large-format and risograph
  • Virtual reality equipment and software 
  • Analogue print facilities including screen printing, fabric printing and letterpress
  • Styling kits
  • Stop-motion rostrum facilities
  • Book-building and framing equipment
  • Woodwork facilities 

You’ll also have access to a wide variety of facilities across the university campuses – including a 24-hour learning centre, Students’ Union, cafes and eateries, lecture theatres, exhibition spaces and more.

Learn more about your department

Art and Design facilities tour - fashion studios

Take a look around the fashion studios and shared workshops in the Department of Art & Design at Sheffield Hallam University.

Entry requirements

All students

UCAS points

  • 112 - 120

This must include at least 64 points from two A levels, or equivalent BTEC National qualifications (to include a relevant subject, such as Art, Design and Technology, Textiles or Graphics For example:

  • BBC-BBB at A Level.
  • DDM in BTEC Extended Diploma.
  • Merit overall from a T level qualification
  • A combination of qualifications, which may include AS levels, EPQ and general studies.

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.


  • English Language or literature at grade C or 4 or equivalent

¿ Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, in an Art, Design or Media related programme along with study in social science or business from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate

If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

Portfolio review

If your application is successful you will receive an email inviting you to submit your portfolio by email and submission details by an online google form.

The portfolio helps us understand whether we are able to offer you a place on the course you¿ve applied for. Your UCAS statement and portfolio provide you with the opportunity to demonstrate your creative experience, potential ability and enthusiasm for the course you¿ve applied for. Visit our portfolio review guidance

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

Important notice: The structure for this course is currently being reviewed and enhanced to provide the best possible learning experience for our students. Module structure, content, delivery and assessment are all likely to change, but we expect the focus of the course and the learning outcomes to remain as described above. Once the changes have been confirmed, updated module information will be published on this page.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

Year 1

Compulsory modules
Module Credits Assessment
Module: Marketing Concepts: Analysing Brands And Strategies. Credits: 60 Assessment: Coursework
Module: Visual Methodologies: The Principles Of Communicating Fashion Credits: 60 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Fashion Forecasting: Trends In Fashion And Lifestyle. Credits: 60 Assessment: Coursework
Module: Future Now: Collaboration In Action Credits: 20 Assessment: Coursework
Module: Industry Engagement: Innovating For Success Credits: 40 Assessment: Coursework

Year 3

Optional modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits Assessment
Module: Contemporary Practice: Exploring Critical Content. Credits: 60 Assessment: Coursework
Module: Professional Identity: Creating A Professional Portfolio. Credits: 60 Assessment: Coursework

Fees and funding

Home students

Our tuition fees for UK students starting full-time undergraduate study in 2024/2025 are regulated by the UK government and are yet to be confirmed. For an indication, our tuition fee for UK students starting full-time undergraduate study in 2023/2024 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2024/25 is £16,655 per year. During your placement year you will pay a reduced fee of £1,200.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Art and design courses (PDF, 330.8KB)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.


How do I apply?

Apply now via UCAS

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Why choose us?

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We are Gold rated in the Teaching Excellence Framework (TEF) for the outstanding quality of our teaching and student outcomes

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We guarantee to find you an affordable place to live that’s close to campus and comes with all bills included

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95% of our UK graduates are in work or further study 15 months after graduating (2020/21 Graduate Outcomes Survey)

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