Everything you need to know...
International/EU: £16,655 per year (£1,200 for placement year)
Employability
97% of our graduates are in work or further study fifteen months after graduating, with 81% in highly skilled employment or further study (2020/21 Graduate Outcomes Survey).
Course summary
- Study all aspects of events management.
- Creatively design and deliver different types of events.
- Develop skills in leadership, people and project management.
- Collaborate with venues, entertainment, caterers and authorities.
- Gain industry accredited qualifications in Licensing (BIIAB) and Health and Safety (IOSH).
On this course, you’ll learn about event design, technology, marketing, operations, safety and successful business management. You’ll design a range of events – from festivals and concerts to fashion shows, brand launches, sports and Esports, conferences, exhibitions and luxury weddings. By collaborating with events professionals, you’ll gain valuable skills to help you develop your career.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.
Come to an open day
Find out more at our undergraduate open days. Book now for your place.
Student View
Watch student Effie Chow talk about the BSc Events Management course at Sheffield Hallam University.
How you learn
Your lecturer’s view
Watch course leader Dan Woodason talk about the BSc Events Management course at Sheffield Hallam University.
All our courses are designed around a set of key principles based on engaging you with the world of events, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
Our award-winning lecturers have years of professional experience in different sectors of the events industry. They’re actively involved in applied and impactful research. So you’ll be able to understand the latest trends in events management and apply your knowledge to the design and delivery of live events – all making you stand out to employers.
You can learn more about our students’ work and experiences on our Instagram account.
You learn through
- lectures, seminars and workshops
- planning and producing your own live event
- live projects with external organisations
- industry guest speakers, field trips and site visits
- attending or volunteering at live events and festivals
- independent study and group work
You’ll develop an in-depth knowledge of the events industry – experiencing design, safe events operations and the latest trends and issues in events management. You’ll gain strong foundations in core business management skills – such as marketing, talent management and finance. With these you’ll develop into a career-ready and well-rounded events professional.
We believe you learn best when you engage with the industry and sector first-hand. You’ll gain a rich and well-developed understanding of the complexities, challenges and rewards of operating in the global events industry. This will culminate with your own live event where you showcase the knowledge and skills gained throughout your course.
The course also includes two externally accredited (industry recognised) qualifications to add to your CV – the BIIAB Level 2 Award for Personal Licence Holders and the IOSH Managing Events Safely award. Both enhance your career options (and are included for free).
You will be supported in your learning journey towards highly skilled, graduate level employment through
- access to our unique student support triangle to help with your personal, academic and career development
- access to our Skills Centre with one to ones, webinars, and online resources, where you can get help with planning and structuring your assignments
- industry-specific employability activities such as live projects and networking opportunities
Course leaders and tutors
Dan Woodason
Course Leader and Senior LecturerSenior Lecturer and Course Leader in Events Management for the Department of Service Sector Management at Sheffield Business School
Applied learning
Work placements
At every level of the course, you’ll put knowledge into practice through live projects and professional work opportunities. You can access placements, volunteering opportunities and work experience through our relationships with industry professionals and leading events management companies, such as Festival Republic.
You’ll have the opportunity to undertake a year-long work placement in between your second and final year. This gives you industry experience to prepare you for your future career – and allows you to graduate with an Applied Professional Diploma to add to your CV. For example, in the past, students have undertaken placements with Olympia London, Walt Disney Florida, Mini UK, Ashfield Meeting Experiences, Hotvox, Coombe Abbey, Warner Bros UK, Mandarin Oriental Hotel, Emu Events, TRO Experiential Marketing Agency, Hall & Co Event Design, Visit Britain, and Porsche UK.
Live projects
Live projects are embedded within every level of your course – culminating in the final year where you’ll design, plan, market and deliver an event. This could be for a charity or a business client, using all of the skills, knowledge and experience you’ve gained on the course.
Plus our links with local and national event organisers mean you’ll be able to undertake work experience in a variety of settings. Previous work experience has been offered by Conference Collective, Glastonbury Festival, Business Design Centre, The Village Screen, Yorkshire Sculpture Park, Tramlines Festival, The Great North Run, Leeds and Reading festivals, Cancer Research UK, Festival Republic, BBC, Iron Man UK, Children’s Media Conference, Boomtown, English Heritage, and Global Brands UK.
Networking opportunities
Our links with industry mean you’ll be able to engage with a wide range of guest speakers from across the events industry. Guest speakers have included Martin Green of the Birmingham 2022 Commonwealth Games, Hull City of Culture 2017, London 2012 organising committee (LOCOG), and Eurovision 2023, Simon Graveling of Athens 2004, London 2012 and Sochi 2014, Arther Forbes-Whitmore from Ticketmaster, Lucy Kinsella from Festival Republic, Simon Read (Event Producer) from Ashfield Meetings Experiences and Jon Hughes from KPMG.
You’ll also benefit from our membership with the Association of Events Management Educators and National Outdoor Events Association. Since 2002 we’ve developed an impressive track record of forming tomorrow’s leaders in Events Management – with successful alumni working across the globe. Our graduates regularly return to share their career stories and events expertise.
Future careers
The business event industry is forecast to grow by 43% and be worth £27.6 billion by 2026 (BVEP, 2021).
Our graduates have successful events careers in many sectors – including event agencies, food and drinks companies, law firms, telecommunications companies, technology providers, marketing agencies, healthcare providers, travel companies, education institutions, museums, galleries and hotels.
This course prepares you for a career in:
- events agencies
- outdoor and sport events management
- wedding and luxury events management
- business event management, exhibitions and conferences
- fundraising events
- venue finding and management
- festivals and music events
- events client management
- event project management
- experience design
- experiential marketing
Previous graduates of this course have gone on to work for:
- Ashfield Event Experiences
- Banks Sadler
- Chatsworth House
- Sephora
- Reuters Events
- Jaguar Land Rover
- Festival Republic
- Hilton Hotels
- LEGO
- Red Bull
- The Olympics Games
- Twickenham Stadium
- The Science Museum, London
- Top Banana Events
- Walt Disney World
- Warner Bros
- Charlotte Tilbury
- NEC group
We're proud to welcome back many of our award-winning alumni every year, to give you their insights into working in our exciting industry.
Several of our graduates recently achieved different prestigious awards including:
Several of our graduates recently achieved different prestigious awards including:
Two alumni were awarded Access All Area’s 30 under 30 2023
Two alumni were recognised in the CN 30underThirty Class of 2022
One alumni was awarded C&IT A-List 2022 Top 35 UK Agency Planner under 35
Two alumni were awarded C&IT A-List 2021 Top 35 UK Agency Planner under 35
Student success story
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | City Campus tour
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreEquipment and facilities
Our students learn and develop their events management skills in our events spaces and specialist facilities on campus and deliver their live events directly in the community through a wealth of partner venues in Sheffield and the surrounding area. Additionally, our students develop their digital skills using industry specialist events management software to plan and manage events.
We’ve invested over £100m in new facilities to help you study how and when you want. This means 24-hour libraries and study spaces designed by our students.
Entry requirements
All students
UCAS points
- 112-120
This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:
- BBC-BBB at A Level
- DDM in BTEC Extended Diploma
- Merit overall from a T level qualification
- A combination of qualifications, which may include AS levels, EPQ and general studies
GCSE
- English language or literature at grade C or 4
- Maths at grade D or 3
You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.
• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
• entry with prior credit - we consider applications for direct entry to the final year from those holding Higher National Diplomas or equivalent qualifications
If English is not your first language, you will need an IELTS score of 7.0 with a minimum of 6.5 in all skills, or equivalent. If your English language skill is currently below IELTS 7.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
| Module | Credits | Assessment |
|---|---|---|
| Module: Applied Academic Skills | Credits: 20 |
Assessment:
Coursework |
| Module: Creating And Marketing Experiences | Credits: 40 |
Assessment:
Coursework Practical |
| Module: Events And Festival Industry And Concepts | Credits: 40 |
Assessment:
Coursework Practical |
| Module: Finance And Data Interpretation | Credits: 20 |
Assessment:
Coursework |
Year 2
| Module | Credits | Assessment |
|---|---|---|
| Module: Conference, Exhibition And Business Events | Credits: 20 |
Assessment:
Practical |
| Module: Event Operations And Safety Management | Credits: 40 |
Assessment:
Coursework Practical |
| Module | Credits | Assessment |
|---|---|---|
| Module: Experiential Marketing Events | Credits: 20 |
Assessment:
Coursework |
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Learning In The Workplace | Credits: 60 |
Assessment:
Coursework Practical |
| Module: Personal And Professional Development | Credits: 40 |
Assessment:
Coursework |
| Module: Weddings And Luxury Events | Credits: 20 |
Assessment:
Practical |
Year 3
| Module | Credits |
|---|---|
| Module: Placement Year | Credits: - |
Final year
| Module | Credits | Assessment |
|---|---|---|
| Module: Hot Topics In Events, Festivals, And Esports | Credits: 20 |
Assessment:
Coursework |
| Module: Live Event Experience | Credits: 40 |
Assessment:
Coursework |
| Module: Managing Outdoor, Sporting, Cultural And Creative Events | Credits: 40 |
Assessment:
Coursework Practical |
| Module | Credits | Assessment |
|---|---|---|
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Strategic Experience Design | Credits: 20 |
Assessment:
Coursework |
Fees and funding
Home students
Our tuition fees for UK students starting full-time undergraduate study in 2024/2025 are regulated by the UK government and are yet to be confirmed. For an indication, our tuition fee for UK students starting full-time undergraduate study in 2023/2024 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.
If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2024/25 is £16,655 per year. During your placement year you will pay a reduced fee of £1,200.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Additional costs for Event management courses (PDF, 184.7KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
