Everything you need to know...
International/EU: £16,385 or £17,885 (with work experience) for the course
January 2024
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Course summary
- Study international events and learn how to plan, manage and evaluate them.
- Understand the various ways cultural, sporting and personal events are managed.
- Learn how to make strategic decisions that involve multiple business areas at once.
- Solve complex problems through innovative, analytical and critical thinking.
The course focuses on the strategic role events play in modern society, and how they contribute to organisational and community objectives. You’ll gain the latest event strategy knowledge, based on the research of our diverse academic research team.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.
How you learn
Your lecturer's view
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
Sheffield Hallam is one of the top providers of events courses in the UK. As a founder member of the Association of Event Management Educators (AEME), we’re involved in establishing academic benchmarks in events education. As a result, this course has an innovative learning and assessment format that puts you at its centre.
You learn through
- experiential workshops
- seminars
- tutorials
- site visits
This course is delivered face-to-face over three semesters - teaching is scheduled based on the length of your course and the academic calendar.
Course leaders and tutors
Richard Cooper
Senior LecturerAn enthusiastic project manager with excellent team building, communication and networking skills, now utilised in the HE sector. Enjoys variety and new challenges, … Read more
Applied learning
Work placements
You’ll choose an optional module and complete a work-based learning module that focuses on the event sector of your interest. You’ll be supported by our teaching team, who have a variety of professional backgrounds.
The placement option (September starts only) offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We run employability workshops to help you gain a placement and we have a dedicated placement team to support you. You’ll have access to placement opportunities at organisations such as the Ritz-Carlton Hotel, Martins Food Ltd, Gleneagles Hotel and Resort, Wanlin Dance School and the World Duty Free Group.
Live projects
Every year there are around 300 large events to get involved in across Yorkshire – sports, cultural, festivals, arts and more. We’ve established a solid relationship with their organisers, so you’ll have the chance to work, volunteer or look behind the scenes at most of these events.
Our students have been involved in events such as the Grand Depart for the Tour De France, the Children's Media Conference, Sheffield Doc/Fest and Sheffield's Chinese New Year celebrations.
Networking opportunities
We maintain strong links with the event community. We’re also the founders of the Events Hub – an informal and friendly community where practitioners can come together to share experiences and ideas, and to learn from others.
Future careers
This course prepares you for a career in
- global hotel groups
- event venues
- government organisations
- international associations
- conference and event departments and organisers
- international leisure resorts
- agencies specialising in events and conference business analysis
You may also be able to progress to PhD study.
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | City Campus tour | Keeping safe on Campus
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreEntry requirements
All students
Normally an honours degree or recognised equivalent qualification
We welcome enquiries from those who have substantial management experience but do not have the normal entry requirements. We may invite you for an interview to discuss your particular background, experience and qualifications. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more
Through accreditation of prior learning you may be able to claim entry with credit or exemptions based on your existing qualifications, knowledge and experience.
Work Experience Route
If English is not your first language you will need an IELTS 6.5 score with a minimum of 6.0 in all skills or equivalent.
Non Work Experience Route
If English is not your first language you will need an IELTS 6.0 score with a minimum of 5.5 in all skills or equivalent.
If your English language skill is currently below the required level we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
Modules studied may differ depending on when you start your course.
| Module | Credits | Assessment |
|---|---|---|
| Module: Business And Management Strategy | Credits: 30 |
Assessment:
Coursework |
| Module: Delivering Successful Business Events | Credits: 30 |
Assessment:
Coursework |
| Module: Dissertation | Credits: 45 |
Assessment:
Coursework |
| Module: Research Methods | Credits: 15 |
Assessment:
Coursework |
| Module: Strategic Event Creation | Credits: 30 |
Assessment:
Coursework |
| Module: Work Related Learning | Credits: 15 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Contemporary Issues In Tourism | Credits: 15 |
Assessment:
Coursework |
| Module: Hospitality Service Excellence | Credits: 15 |
Assessment:
Coursework |
| Module: International Cultural Events | Credits: 15 |
Assessment:
Coursework |
| Module: Live Event | Credits: 15 |
Assessment:
Coursework |
| Module: Major Event Policy And Practice | Credits: 15 |
Assessment:
Coursework |
| Module: Managing Profitable Food And Beverage Operations | Credits: 15 |
Assessment:
Coursework |
| Module: Managing The Property Asset | Credits: 15 |
Assessment:
Coursework |
| Module: Safety And Security Management In Tourism | Credits: 15 |
Assessment:
Coursework |
| Module: Strategic Resort Hotel Management | Credits: 15 |
Assessment:
Coursework |
| Module: Sustainable Tourism And Hospitality In The 21St Century | Credits: 15 |
Assessment:
Coursework |
| Module: Talent Management | Credits: 15 |
Assessment:
Coursework |
| Module: Tourism And Globalisation | Credits: 15 |
Assessment:
Coursework Practical |
| Module: Tourism, Culture And Society | Credits: 15 |
Assessment:
Coursework |
| Module: Visitor Attractions Management | Credits: 15 |
Assessment:
Coursework |
Fees and funding
Home students
Our tuition fee for UK students starting full-time study in 2023/24 is £9,910 for the course without work experience placement or £11,410 with work experience placement.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2023/24 is £16,385 for the course without work experience placement or £17,885 with work experience placement.
Postgraduate student loans
Up to £11,222 available for Home students on most masters courses.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Additional costs for Event management courses (PDF, 224.1KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
