Everything you need to know...
International/EU: £16,655 per year (£1,200 for placement year)
112-120 UCAS points
Student satisfaction
This course scored 90% for teaching satisfaction in the 2023 National Student Survey.
Course summary
- Benefit from a student-focused approach to learning.
- Study contemporary digital marketing modules.
- Learn through critical thinking, problem solving and traditional methods.
- Develop the digital marketing skills employers are looking for.
This course is designed to give you an in-depth understanding of the continuously evolving and fast-paced world of digital marketing – including mobile and social media, underpinned by a solid marketing foundation. By the end of your degree, you’ll have the skills to research and devise effective marketing strategies, based on a sound understanding of digital devices, platforms, media, data and technology.
Accredited by
The course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications. Students may have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.
How you learn
Your lecturer's view
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities, and will be taught by tutors who have real-world experience in different sectors of business. You’ll undertake modules that give you a firm grasp of the foundations of marketing and research, as well as an introduction to the world of digital marketing and the more strategic aspects of digital communications. This will set you apart when it comes to seeking placements in the industry.
You learn through
- lectures, workshops and seminars
- problem-solving exercises
- case studies
- research tasks
- portfolio building
- self-managed study
Course leaders and tutors
Alonso Blanco-Velo
I have been lecturer in Higher Education since 2005, with 10 years of commercial and administrative experience. I obtained a PhD in Management in October 2015. I hav … Read more
Applied learning
We aim to develop your confidence, creativity and resilience over the duration of your course via core and elective modules. We’ll help you develop attributes such as enterprise, global awareness and responsible management. You’ll have chances to engage in different forms of work experience in each year of your studies, ranging from live business projects through to short placements.
Work placements
You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. Previous marketing students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney.
Live projects
You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval.
Networking opportunities
We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. They also run regular events with local and national employers.
Teaching Quality
Sheffield Hallam University is ranked 11th amongst UK providers for marketing and public relations in the Guardian University Guide 2023 league table.
Future careers
This course prepares you for a career in
- digital marketing
- communications
- digital communications
- agency (digital)
As a graduate of this course you can expect a career in any area of marketing, but with a sound and in-depth understanding of the digital world.
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | City Campus tour | Keeping safe on Campus
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreEntry requirements
All students
UCAS points
- 112-120
This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:
- BBC-BBB at A Level
- DDM in BTEC Extended Diploma
- Merit overall from a T level qualification
- A combination of qualifications, which may include AS levels, EPQ and general studies
GCSE
- English Language at grade C or 4
- Maths at grade C or 4
You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.
• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
Important notice: The structure for this course is currently being reviewed and enhanced to provide the best possible learning experience for our students. Module structure, content, delivery and assessment are all likely to change, but we expect the focus of the course and the learning outcomes to remain as described above. Once the changes have been confirmed, updated module information will be published on this page.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
| Module | Credits | Assessment |
|---|---|---|
| Module: Introduction To The Digital Environment | Credits: 20 |
Assessment:
Coursework |
| Module: Market And Digital Analysis | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Organisations And Society | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Research And Employability | Credits: 20 |
Assessment:
Coursework |
| Module: Principles Of Marketing | Credits: 20 |
Assessment:
Coursework Exam |
| Module | Credits | Assessment |
|---|---|---|
| Module: Advertising, Promotion And Creativity | Credits: 20 |
Assessment:
Coursework |
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
Year 2
| Module | Credits | Assessment |
|---|---|---|
| Module: Digital Technologies | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Metrics | Credits: 20 |
Assessment:
Coursework |
| Module: Mobile And Social Media | Credits: 20 |
Assessment:
Coursework |
| Module: Sales And Business Skills | Credits: 20 |
Assessment:
Coursework |
| Module: Strategic Approaches To Marketing Management | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Customer Psychology And Culture | Credits: 20 |
Assessment:
Coursework |
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Service And Retail Marketing | Credits: 20 |
Assessment:
Coursework |
Year 3
| Module | Credits |
|---|---|
| Module: Placement Year | Credits: - |
Final year
| Module | Credits | Assessment |
|---|---|---|
| Module: Go-To-Market In The Digital Environment | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Innovation And Creativity | Credits: 20 |
Assessment:
Coursework |
| Module: Strategic Brand Management | Credits: 20 |
Assessment:
Coursework Exam |
| Module: Strategic Communications In The Digital World | Credits: 20 |
Assessment:
Coursework |
| Module: The Social Psychology Of Digital Media | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Communication Concepts For Marketers | Credits: 20 |
Assessment:
Coursework |
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Relationship Marketing Management | Credits: 20 |
Assessment:
Coursework |
Fees and funding
Home students
Our tuition fees for UK students starting full-time undergraduate study in 2024/2025 are regulated by the UK government and are yet to be confirmed. For an indication, our tuition fee for UK students starting full-time undergraduate study in 2023/2024 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2024/25 is £16,655 per year. During your placement year you will pay a reduced fee of £1,200.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Additional costs for Marketing courses (PDF, 237.6KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
