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BA (Honours) Marketing with Psychology

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Year of Entry 2024/25
BA (Honours)

Marketing with Psychology

Full-time Marketing

Study contemporary marketing and develop the skills and knowledge you need to succeed alongside an understanding of the supporting psychology.

Everything you need to know...

What is the fee? Home: See fees section below
International/EU: £16,655 per year (£1,200 for placement year)
How long will I study? 3 / 4 Years
Where will I study? City Campus
What are the entry requirements?

112-120 UCAS points

What is the UCAS code? A117
When do I start? September 2024
Placement year available? Yes

Course summary

  • Learn how to apply psychological theory to marketing practice.
  • Understand contemporary marketing and consumer psychology.
  • Gain hands-on experience through placements and live projects.
  • Graduate as a creative, innovative and entrepreneurial marketer.

On this course you’ll gain a challenging business education. You'll cover the breadth of consumer psychology and gain a solid base in marketing – developing the skills and attributes that modern employers expect. When you graduate you'll be ready to enter a range of rewarding marketing positions, or delve deeper into psychology and consumer behaviour.

Accredited by
  • Chartered Institute of Marketing (CIM)

The course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications. Students may have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.

Sheffield Business School accreditation

Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.

How you learn

Your lecturer's view
Watch course leader Elizabeth Dempsey talk about this course.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities. You’ll be taught by tutors who have real-world experience in different sectors of business and fundamental psychology. You’ll quickly gain a handle on both marketing practice and consumer psychology, undertaking rigorous academic modules and exciting live briefs. You’ll learn the skills employers are looking for – from strategic brand management to marketing innovation and organisational psychology. In doing so, you’ll prepare not only for your first graduate position, but beyond.

You learn through

  • lectures
  • seminar-based discussions
  • live client briefs
  • tutorials and workshops
  • experiential learning
  • research projects

Course leaders and tutors

Elizabeth Lye
Elizabeth Lye
Senior Lecturer

Key achievements are Placement and Employability tutor for BA Marketing and BA Marketing Communications and Advertising courses (2014- present), academic link with C … Read more

Applied learning

Work placements

We recommend marketing students gain real-world experience through placements. We have a range of useful industry contacts and offer support to help you find a suitable opportunity. These can range from a short internship to a year-long paid position, and many students find jobs with their placement companies after graduating. Other marketing graduates have gone on to work for Nestlé, Audi, IBM and John Lewis.

Live projects

You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. Work experience projects will also allow you to make connections between your marketing and psychology studies – delivering credible outcomes for clients.

Field trips

There are field trip opportunities available to all marketing students. These are delivered via the student Marketing Society, and have included a visit to ITV Studios.

Networking opportunities

We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. You’ll automatically be a member of the society, which also runs regular events with local and national employers.


The live client brief forms part of an external competition. You'll be supported by tutors if you’d like to enter.

Teaching Quality

Sheffield Hallam University is ranked 11th amongst UK providers for marketing and public relations in the Guardian University Guide 2023 league table.

Future careers

This course prepares you for a career in

  • marketing management
  • brand management
  • customer insight
  • consumer psychology
  • marketing research
  • communications — either on client or agency side
  • creative team leadership
  • executive market research
  • brand management

Where will I study?

You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

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Howard Street
S1 1WB

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Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Entry requirements

All students

UCAS points

  • 112-120

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:

  • BBC-BBB at A Level
  • DDM in BTEC Extended Diploma
  • Merit overall from a T level qualification
  • A combination of qualifications, which may include AS levels, EPQ and general studies


  • English Language at grade C or 4
  • Maths at grade C or 4

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

Important notice: The structure for this course is currently being reviewed and enhanced to provide the best possible learning experience for our students. Module structure, content, delivery and assessment are all likely to change, but we expect the focus of the course and the learning outcomes to remain as described above. Once the changes have been confirmed, updated module information will be published on this page.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

Year 1

Compulsory modules
Module Credits Assessment
Module: Marketing Organisations And Society Credits: 20 Assessment: Coursework
Module: Marketing Research And Employability Credits: 20 Assessment: Coursework
Module: Positive Psychology Credits: 20 Assessment: Coursework
Module: Principles Of Marketing Credits: 20 Assessment: Coursework
Module: Social Psychology Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Advertising, Promotion And Creativity Credits: 20 Assessment: Coursework
Module: Foreign Language Credits: 20 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Marketing Metrics Credits: 20 Assessment: Coursework
Module: Sales And Business Skills Credits: 20 Assessment: Coursework
Module: Strategic Approaches To Marketing Management Credits: 20 Assessment: Coursework
Module: Work Based Project: Learning In The Workplace Credits: 40 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Integrated Marketing Communications Credits: 20 Assessment: Coursework
Module: Service And Retail Marketing Credits: 20 Assessment: Coursework

Year 3

Optional modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits Assessment
Module: Go-To-Market In The Digital Environment Credits: 20 Assessment: Coursework
Module: Organisational Psychology Credits: 20 Assessment: Coursework
Module: Strategic Brand Management Credits: 20 Assessment: Coursework
Module: The Psychology Of Consumption Credits: 20 Assessment: Coursework
Module: The Social Psychology Of Digital Media Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Communication Concepts For Marketers Credits: 20 Assessment: Coursework
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Relationship Marketing Management Credits: 20 Assessment: Coursework

Fees and funding

Home students

Our tuition fees for UK students starting full-time undergraduate study in 2024/2025 are regulated by the UK government and are yet to be confirmed. For an indication, our tuition fee for UK students starting full-time undergraduate study in 2023/2024 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2024/25 is £16,655 per year. During your placement year you will pay a reduced fee of £1,200.
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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

Learn more

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Marketing courses (PDF, 237.6KB)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.


How do I apply?

Apply now via UCAS

Not ready to apply just yet?

Why not come to our next open day? Open days are the perfect place to talk to staff and students, visit our campuses and get all the information you need. Alternatively, feel free to ask us a question.

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Why choose us?

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We are Gold rated in the Teaching Excellence Framework (TEF) for the outstanding quality of our teaching and student outcomes

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We guarantee to find you an affordable place to live that’s close to campus and comes with all bills included

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95% of our UK graduates are in work or further study 15 months after graduating (2020/21 Graduate Outcomes Survey)

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