MSc International Marketing (Work Experience)

Year of Entry 2024/25
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MSc

International Marketing (Work Experience)

Full-time Marketing

Acquire and develop the specialist marketing knowledge, understanding and skills — while gaining real industry experience.

Everything you need to know...

  • Pound sign

    What is the fee?

    Home: £10,310 or £11,810 (with work experience) for the course
    International/EU: £17,205 or £18,705 (with work experience) for the course

  • Time

    How long will I study?

    2 Years

  • Location

    Where will I study?

    City Campus

  • Date

    When do I start?

    September 2024

  • Avatar

    Placement year available?

    Yes


Course summary

  • Gain useful skills and industry contacts through work experience.
  • Develop an understanding of the international marketing management process and how it is applied in industry.
  • Identify and develop professional marketing skills in preparation for future application and employment.
  • Demonstrate the ability to understand market changes and apply this to the development of international marketing plans and strategies.

The course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses and are well equipped to succeed in the fast-moving world of marketing and business.


Sheffield Business School accreditation

Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 6% of business schools globally.

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How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

You learn to apply and critically challenge your understanding your field in practical contexts, particularly during real industry work experience.

The course will use your experience to work through business simulations and develop your professional marketing skills with a team of tutors who have a wealth of professional marketing and academic experience.

You learn through

  • work experience
  • traditional lectures
  • seminars

This course is delivered face-to-face over three semesters - teaching is scheduled based on the length of your course and the academic calendar.

Work experience is embedded midway through your course. Your dissertation module will be submitted upon completion of your placement.

Course leaders and tutors

Pallavi Singh
Pallavi Singh
Senior Lecturer In Marketing

Pallavi Singh is a Senior Lecturer in Marketing at Sheffield Business School, Sheffield Hallam University, Sheffield, UK.

Applied learning

Work experience

Work experience is embedded on this course, providing you with a great opportunity to develop your practical skills in the UK or abroad. It also allows you to gain vital industry contacts for your future career.

We help you gain a placement by running employability workshops and have a dedicated work experience team to support you.

Live projects

Part of your learning experience will require you to undertake a marketing consultancy project with a real world business, in which you will apply your learning to a live marketing case.

The opportunity to visit and communicate regularly with a company will be particularly beneficial to you from the point of view of business engagement and real-life practical experience.


Future careers

This course prepares you for a career as

  • an international marketing manager
  • business development manager
  • shipping executive in countries such as China, India, Greece, Netherlands and UK

Previous graduates of this course have gone on to work for

  • Robert Bosch SA
  • Servisair
  • Swisscom AG
  • Inlecom Systems Ltd

Where will I study?

You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

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Location

Howard Street
Sheffield
S1 1WB

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Entry requirements

All students

Normally you need one of the following

• an honours degree

• equivalent professional qualifications

In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more

Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. The standard for non-native speakers of English is as follows

• an IELTS score of 6.0 with 5.5 in all skills (or equivalent) for the full-time route.

• an IELTS score 6.5 with a minimum of 6.0 in all skills for the work experience route.

If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules

Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

Year 1

Compulsory modules

Module
Credits
Assessment
Digital Marketing
Credits 15
Assessment Coursework(100%)
Dissertation
Credits 45
Assessment Coursework(100%)
Entrepreneurial Marketing And Innovation
Credits 15
Assessment Coursework(80%) , Practical(20%)
Global Brand Management
Credits 15
Assessment Coursework(100%)
International Consultancy Project 1
Credits 15
Assessment Coursework(100%)
International Consumer Behaviour
Credits 15
Assessment Coursework(100%)
Marketing Decision Making
Credits 15
Assessment Coursework(100%)
Relationship Marketing
Credits 15
Assessment Coursework(100%)
Research Methods
Credits 15
Assessment Coursework(100%)
Understanding Markets
Credits 15
Assessment Coursework(100%)
Final year

Compulsory modules

Module
Credits
Assessment
Msc Placement
Credits -
Assessment

Fees and funding

Home students

Our tuition fee for UK students starting full-time study in 2024/25 is £10,310 for the course without work experience placement or £11,810 with work experience placement.

If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2024/25 is £17,205 for the course without work experience placement or £18,705 with work experience placement.

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Postgraduate student loans

Up to £11,222 available for Home students on most masters courses.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Marketing courses (PDF, 290.3KB)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

 

How do I apply?

You apply for this course via our online application form.

Apply for September 2024

You can also use the application form above to apply for future years of entry.

Not ready to apply just yet?

Why not come to our next open day? Open days are the perfect place to talk to staff and students, visit our campuses and get all the information you need. Alternatively, feel free to ask us a question.

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Why choose us?

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Teaching

We are Gold rated in the Teaching Excellence Framework (TEF) for the outstanding quality of our teaching and student outcomes

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Employment

95% of our UK graduates are in work or further study 15 months after graduating (2020/21 Graduate Outcomes Survey)

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Excellence

Graduate from Sheffield Business School – rated in the top 6% globally for excellence in teaching and research

Where next?

Find out more about Sheffield Hallam's postgraduate opportunities and community.

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Information for international students

Information for international students including entry requirements by country and funding.

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