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Generation Z members say they want their clothes to be sustainable but still regularly buy fast fashion, demonstrating a ‘clear gap’ between ideals and practice, new research shows.

‘Shaping Sustainable Fashion’ explores theory, practice and methodology for fashion sustainability and specifically examines the way in which contemporary fashion clothing is produced, used and discarded. As fashion and textile designers become aware of the environmental impacts associated with clothing, this book presents a range of approaches that can be used to reduce and avoid textile waste.

As London Fashion Week 2020 draws to a close, a Sheffield Hallam University fashion graduate has scooped a prestigious award in recognition of the unique narrative and concept of her final year design project.

BA (Hons) Fashion Design graduate Sarah went from showcasing her designs at Graduate Fashion Week and London Fashion Week to now running her own sustainable fashion studio.

Reader in Fashion and Sustainability

David Morrish is a fashion design researcher, lecturer and consultant, whose work is centred around pedagogy, tailoring and CADCAM technologies. His work explores traditional craftsmanship skills and modern methods of manufacture with an aim to create a more contemporary and innovative approach to fashion tailoring, disseminated within a HE curriculum structure. David is currently a fellow of the Higher Education Academy.

Adele is studying BA (Honours) Fashion Management and Communication, and had the opportunity to be a project manager for a live event with global fashion brand Weekday as part of her course.

Lecturer on the BA(Hons) Fashion Management and Communication degree course at Sheffield Hallam University

I teach across the BA (Hons) Fashion Management & Communication curriculum with a particular focus on the communication of fashion concepts and narratives through innovative delivery techniques.