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Fashion storyboard
Year of Entry 2021/22
BA (Honours)

Fashion Management and Communication

Full-time Art and design

Develop your innovation and creativity to carve out a career as a forward-thinking fashion management and communication practitioner.


Everything you need to know...

What is the fee? Home: £9,250 per year (£1,200 for placement year)
International/EU: £13,995 per year (£1,200 for placement year)
How long will I study? 3 / 4 Years
Where will I study? City Campus
What are the entry requirements? 112 UCAS Points
What is the UCAS code? 9I7Y
When do I start? September 2021
Placement year available? Yes

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Course summary

  • Express yourself through the creation of new fashion narratives and contemporary outcomes.
  • Learn innovative fashion management and communication techniques and effective academic methodologies.
  • Enhance your employability by networking and learning from visionary and sector-leading practitioners.
  • Experience real-world enterprise projects that drive your employability.
  • Develop your ability to influence the future of the industry by exploring ethics, sustainability, socio-cultural factors and consumption.                                                                 

This course is designed for people who are captivated by fashion and its connections to lifestyle and society. You'll develop a new sense of innovation and transparency for future industry practice by exploring sustainability, socio-cultural factors, consumption and responsibility.

How you learn

We support risk-taking and maverick thinking to help you to devise new ideas, business models and fluid ways of working. Through personal and collaborative practice you'll develop a portfolio and transferable skills which lead to various pathways in the fashion industry. Tutors and industry specialists help you to investigate, develop and realise your ideas – from media creation (e.g. documentaries and podcasts) to brand strategy, business formulas, trend forecasts and fashion app development.

You’ll learn through

  • group and individual tutorials
  • interactive lectures
  • seminars
  • practical activity-based sessions
  • demonstrations
  • applied industry (live) projects
  • creative thinking workshops
  • studio-based project work
  • work review sessions
  • study trips
  • peer group activities
  • Blackboard online learning portal
  • presentations and feedback sessions
  • self-directed study

Take a look at the department's Instagram to see what innovations and creations our students have been working on. For content directly from our Fashion Management and Communication students, please visit the course Instagram

Course leaders and tutors

Paul Luke
Paul Luke
Course leader

I teach across the BA (Hons) Fashion Management & Communication curriculum with a particular focus on the communication of fashion concepts and narratives throug … Read more

Applied learning

Work placements

You’ll have the opportunity to arrange a single or multiple work placement/s in between your second and third years. Placements give you real-world experience to prepare you for your future career. Previous students have worked with Dazed Media, SHOWstudio, Nike, Hugo Boss and Urban Outfitters. You may also be able to work or study abroad with the possibility of funding  (subject to the UK’s continued participation in the Erasmus+ programme following the Brexit transition period).

Live projects

During the course, you'll be introduced to a variety of practical industry tasks and activities in collaboration with contemporary fashion brands and practitioners. Students have previously worked on exclusive live projects with brands such as John Lewis, Adidas, USP Trend, Weekday and French Connection, and have been awarded cash incentives or work placement offers upon completion. You'll also have the opportunity to participate in industry-recognised events and engagements with Graduate Fashion Week and the British Fashion Council.

Field trips

We endeavour to go on study trips and visits in the UK and abroad – with free travel and accommodation for all mandatory field trips on the course. These could include workshops, design conferences or visits to practitioners’ studios, museums and special collections. You may further enhance your studies with optional field trips, though these will incur additional costs. Previous trips have included exclusive, behind-the-scenes invitations to the headquarters of Dazed Media, WGSN, Gucci and Marc Jacobs, in addition to visiting leading fashion, communication and design museums.

Competitions

Our students are encouraged to enter national and international competitions. Past competitions such as the British Fashion Council, D&AD and Graduate Fashion Week have helped students to build upon their professional profiles through individual coverage and exposure.


Future careers

This course prepares you for future study and careers in

  • styling
  • marketing and promotion
  • journalism
  • influencer media
  • fashion photography
  • visual merchandising
  • digital design
  • trend prediction
  • public relations
  • events management
  • product development
  • visual merchandising
  • brand strategy

Many of our recent graduates are currently self-employed or employed across a selection of professional roles by a variety of fashion brands, including

  • Adidas
  • JD Sports
  • Missguided
  • Urban Outfitters
  • The White Company

Where will I study?

You study at City Campus through a structured mix of online lessons and face-to-face teaching with access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

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City Campus map
Location

Howard Street
Sheffield
S1 1WB

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Equipment and facilities

You'll have access to a wide variety of facilities across the university campuses – including a 24-hour learning centre, Students’ Union, cafes and eateries, lecture theatres, exhibition spaces and more. You'll be based in a fully equipped and purpose-designed fashion management and communication studio, with state-of-the-art facilities including

  • industry-standard computer hardware and software, including Adobe Creative Cloud
  • a media centre supporting photography, film and audio
  • digital print facilities including large-format and risograph
  • analogue print facilities including screenprinting and letterpress

Entry requirements

All students

UCAS points

  • 112

This must include at least 64 points from two A levels, or equivalent BTEC National qualifications (to include a relevant subject, such as Art, Design and Technology, Textiles or Graphics For example:

  • BBC at A Level.
  • DMM in BTEC Extended Diploma.
  • A combination of qualifications, which may include AS levels, EPQ and general studies.

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

GCSE

  • English Language or literature at grade C or 4 or equivalent

• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, in an Art, Design or Media related programme along with study in social science or business from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate

If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

Portfolio review

If your application is successful, you will be invited to attend a portfolio review, this is where you can showcase your relevant work and highlight any pieces you are particularly proud of.

In light of the updated advice from the Government about the coronavirus (COVID-19) outbreak, we are not currently offering face to face portfolio reviews but are instead accepting portfolios through digital submission. Find out about what happens at a portfolio review and how you can prepare to produce a strong portfolio.

Please note the University will only admit students who are aged 18 at the point of enrolment.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You can take an optional placement in year three.

Year 1

Compulsory modules
Module Credits Assessment
Module: Fashion Communication 1 Credits: 60 Assessment: Coursework
Module: Fashion Management 1 Credits: 60 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Fashion Communication 2 Credits: 60 Assessment: Coursework
Module: Fashion Management 2 Credits: 60 Assessment: Coursework

Year 3

Optional modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits Assessment
Module: Graduation Portfolio Credits: 120 Assessment: Coursework

Fees and funding

Home students

Our tuition fee for UK students starting full-time undergraduate study in 2021/22 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2021/22 is £13,995 per year. During your placement year you will pay a reduced fee of £1,200.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Art and design courses (PDF)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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How do I apply?

You can apply for this course through UCAS.

Apply now via UCAS

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