Everything you need to know...
International/EU: £13,995 per year (£1,200 for placement year)
- Learn how to apply psychological theory to marketing practice.
- Understand contemporary marketing and consumer psychology.
- Gain hands-on experience through placements and live projects.
- Graduate as a creative, innovative and entrepreneurial marketer.
On this course you’ll gain a challenging business education. You'll cover the breadth of consumer psychology and gain a solid base in marketing – developing the skills and attributes that modern employers expect. When you graduate you'll be ready to enter a range of rewarding marketing positions, or delve deeper into psychology and consumer behaviour.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.
How you learn
Your lecturer's view
You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities. You’ll be taught by tutors who have real-world experience in different sectors of business and fundamental psychology. You’ll quickly gain a handle on both marketing practice and consumer psychology, undertaking rigorous academic modules and exciting live briefs. You’ll learn the skills employers are looking for – from strategic brand management to marketing innovation and organisational psychology. In doing so, you’ll prepare not only for your first graduate position, but beyond.
You learn through
- seminar-based discussions
- live client briefs
- tutorials and workshops
- experiential learning
- research projects
Course leaders and tutors
Elizabeth Dempsey is a Senior Lecturer in Marketing within Sheffield Business School.
We recommend marketing students gain real-world experience through placements. We have a range of useful industry contacts and offer support to help you find a suitable opportunity. These can range from a short internship to a year-long paid position, and many students find jobs with their placement companies after graduating. Other marketing graduates have gone on to work for Nestlé, Audi, IBM and John Lewis.
You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. Work experience projects will also allow you to make connections between your marketing and psychology studies – delivering credible outcomes for clients.
There are field trip opportunities available to all marketing students. These are delivered via the student Marketing Society, and have included a visit to ITV Studios.
We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. You’ll automatically be a member of the society, which also runs regular events with local and national employers.
The live client brief forms part of an external competition. You'll be supported by tutors if you’d like to enter.
Come to an open day
Find out more at our undergraduate open days. Book now for your place.
This course prepares you for a career in
- marketing management
- brand management
- customer insight
- consumer psychology
- marketing research
- communications — either on client or agency side
- creative team leadership
- executive market research
- brand management
Where will I study?
You study at City Campus through a structured mix of online lessons and face-to-face teaching with access to digital and online resources to support your learning.
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.Learn more
Normally, five GCSEs at grade C or grade 4 or above including English language and mathematics, plus one of the following:
- 112 UCAS Points, including at least 64 points from two A Levels or equivalent BTEC National Qualifications. We accept AS levels and general studies. Where an applicant has not taken AS Level qualifications we may make a lower offer.
- Access – an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
Students whose first language is not English will need to demonstrate the entry requirements of the course to which they apply as well as meet the English competence requirements of an overall IELTS score of 6.0 (with a minimum of 5.5 in each of the four skills); or equivalent.
Please note the University will only admit students who are aged 18 at the point of enrolment.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You can take an optional placement in year three.
|Module: Marketing Organisations And Society||Credits: 20||
|Module: Marketing Research And Employability||Credits: 20||
|Module: Positive Psychology||Credits: 20||
|Module: Principles Of Marketing||Credits: 20||
|Module: Social Psychology||Credits: 20||
|Module: Advertising, Promotion And Creativity||Credits: 20||
|Module: Foreign Language||Credits: 20||
|Module: Marketing Metrics||Credits: 20||
|Module: Sales And Business Skills||Credits: 20||
|Module: Strategic Approaches To Marketing Management||Credits: 20||
|Module: Work Based Project: Learning In The Workplace||Credits: 40||
|Module: Foreign Language||Credits: 20||
|Module: Integrated Marketing Communications||Credits: 20||
|Module: Service And Retail Marketing||Credits: 20||
|Module: Placement Year||Credits: -|
|Module: Go-To-Market In The Digital Environment||Credits: 20|
|Module: Organisational Psychology||Credits: 20|
|Module: Strategic Brand Management||Credits: 20|
|Module: The Psychology Of Consumption||Credits: 20|
|Module: The Social Psychology Of Digital Media||Credits: 20|
|Module: Communication Concepts For Marketers||Credits: 20|
|Module: Foreign Language||Credits: 20|
|Module: Relationship Marketing Management||Credits: 20|
Fees and funding
Our tuition fee for UK students starting full-time undergraduate study in 2021/22 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
Our tuition fee for International/EU students starting full-time study in 2021/22 is £13,995 per year. During your placement year you will pay a reduced fee of £1,200.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.Additional costs for Marketing courses (PDF)
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
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