The Sport Industry Research Group is a team of full-time researchers who apply principles of economics, management science, and social science to solve real world problems and deliver positive social impacts.

We are outward looking and pride ourselves in doing policy-relevant research that delivers actionable insights for our clients. Our research has pioneered the use of economics in sport, notably: 

• calculating the value of sport to the economy,
• measuring the economic impact of major sports events, and 
• valuing the wider social impacts achieved by sport.  

We apply our extensive skill set in quantitative, qualitative, and mixed methods research to meet the needs of the outside world.