Tone of voice is not what we say. It’s how we say it. It’s the language we use and the personality we show through it.
We have created a tone of voice to give Sheffield Hallam University a more distinct place in the market. Having a clear voice will also help us all to agree on marketing outputs. It also better demonstrates the value we bring to our many audiences – students, staff, businesses, the Sheffield community and government bodies.
Our tone of voice reflects our high-quality teaching, applied learning, collaborative approach to partnerships and impactful research. It will help us bring to life our vision to be the world’s leading applied university.
But remember, these are guidelines, not a rulebook. They are not designed to make everyone sound the same and you can always bring your own personality to your communications.