Digital Media Management

In this module you will consider the broader contexts where digital products and services are produced, distributed, and consumed. The module prepares you to think about strategic questions from analyst and management perspectives. Students will learn what are the established methods used in the commercial sector to collect and analyse data, and how that informs business and creative decisions. As a synthesis, you will create an entrepreneurial proposal for a business operating in the ecosystem. This will include documenting different value chains having to do with trends, target audiences, data collection, and technological platforms, according to the theories and methods introduced during the module.

You’ll study topics such as:

• Introduction to business model and plan preparation
• Introduction to big data and key performance metrics
• Case studies of product lifecycles from soft launch to shutdown
• Trend analysis methods
• Mobile and Internet research resources and industry reports

This module enables you to develop an understanding of strategic digital marketing planning and management skills and to be able to apply these principles to organisations and clients. You will gain a thorough knowledge of different business models and the challenges of today’s turbulent digital marketing environment and its implications for future competitive performance. Consideration is given to the organisation’s competitive environment and how this can lead to the development of sound marketing objectives, strategies and tactics. You will generate and evaluate marketing strategies that offer sustainable competitive advantage within the framework of social and legal responsibilities.

You’ll study topics such as:

• Strategic marketing planning
• Development of a whole brand approach
• Online marketing ad networks and behavioural targeting
• Search Engine Optimisation (SEO)
• An understanding and implementation of analytics
• Site content, copy and positioning maps
• Creation, development and sustainability of professional social media
• Presentation skills to enable you to promote a company in a professional format

This module allows you to realise your creative ambition evidenced through the production of a substantial body of independent creative media work of industry standard. You will demonstrate the ability to bring together theoretical analysis, research and professional practice in a coherent, seamless whole. You will be expected to work to a high degree of autonomy and to develop and extend skills, aptitudes and knowledge necessary for the furtherance of your creative practice. Throughout the duration of the module, you will be shown how to apply a high level of skill and critical analysis which will be demonstrated through the realisation of your project. You will apply the requirements of professional practice in both independent and collaborative activities and be confident in applying these to further study and professional application in associated careers.

The module essentially consists of a major, self-generated project of study supported by individual supervision leading to a digital media portfolio. The module enables you to build upon the skills and knowledge attained through your study. The module will provide an academically rigorous and strongly motivated self-generated project that will demonstrate competencies relevant to the creative media industry.

In this module you will research current and emerging digital technologies and design principles. The module will consider current best practice, development frameworks and methodologies as well as encouraging novel and innovative digital media design. Students will explore the current market, devices and UI/UX design principles, utilising current development platforms to build a digital product and conduct testing to ensure that it functions as intended.

You’ll study topics such as:

• Platforms and emerging technology
• Distribution and digital marketplaces
• UI/UX
• Revenue and monetisation
• Services integration and infrastructure

This module introduces you to organisational change within companies through digital transformation. You will examine evolving stakeholder expectations and how a robust digital, technical, and operational foundation can create a competitive advantage. You will apply your learning to a real-world brief, developing a range of strategic and data analysis skills in the process. By the end of this module, you will be equipped to understand and manage digital transformation processes, enabling you to drive innovation and efficiency within an organisation. This comprehensive approach ensures you are prepared to meet modern business challenges with effective digital strategies, positioning you as a valuable asset in the digital age.

You’ll study topics such as:

• Change management
• Digital leadership
• Tools and methods
• Emerging technologies
• Digital culture