MA Digital Media Management

Study Mode Full-time
Year of Entry 2024/25
Lecturer talking to students in media art space

MA

Digital Media Management

Full-time Digital media

Develop a portfolio, network, and prepare for a career in the vibrant creative industries.

Everything you need to know...

  • Pound sign

    What is the fee?

    Home: £10,310 or £11,810 (with work experience) for the course
    International/EU: £17,205 or £18,705 (with work experience) for the course

  • Time

    How long will I study?

    1 Year / 2 Years

  • Location

    Where will I study?

    City Campus

  • Date

    When do I start?

    September 2024
    January 2025

  • Avatar

    Placement year available?

    Yes


Postgraduate open day

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Work Placement Route

For international students wishing to undertake a placement as part of this course, you must apply to the work experience route. Transferring to the work experience route later will not be possible due to visa restrictions.

Course summary

  • Gain advanced knowledge and qualifications, and prepare for exciting professional media positions
  • Undertake a major individual project alongside or within a relevant organisation
  • Excel through a syllabus designed to match the in-demand expertise of the creative media industry
  • Learn to manage digital media businesses and teams, and exploit the latest technologies
  • Study in well-equipped media studios and lab facilities, with experienced industry practitioners

This course is designed to create experienced, savvy graduates, ready for exciting media positions. You'll acquire both the management skills and the media expertise that you need to excel in the dynamic creative industries. This course offers a two year work experience route including a placement of up to 12 months.

Accredited by
  • Chartered Institute of Marketing (CIM)
This course is accredited by the Chartered Institute of Marketing


Hallam Live

View our students' work

Find out more about the Media Arts and Communications department and view the work of some of our students.

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How you learn

Watch tutors and students talk about what it's like to study on this course.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

Your studies will comprise of eight taught modules, as well as a major project alongside or within an organisation. You'll learn how to exploit the latest digital media technologies and platforms, across interactive, social and mobile content, as well as the management of digital media businesses, organisations and teams. You'll gain a solid theoretical grounding and useful practical experience - building a eye-catching portfolio to show prospective employers - and work with the award winning Venture Matrix to enhance your employability and enterprise skills.

You learn through:

  • Lectures, seminars and workshops
  • Individual project work
  • Group work and presentations
  • Industry days
Student View
Ryhan Sadath

'My course has allowed me to work on projects for real clients. I have also benefitted from using a wide range of software which has improved my portfolio- and ultimately my job prospects.'

Ryhan Sadath, MA Digital Media Management student

Student view
Christian Hassell talks about his experiences studying MA Digital Media Management at Sheffield Hallam. He has learnt coding and pitched to clients as part of the course.
Student work
Watch our students work on a real client brief to gain valuable experience of a career in a digital agency

Course leaders and tutors

John Hayes
John Hayes
Principal Lecturer in Creative Media, International Business Developer

Since joining Sheffield Hallam University John has been course leader for the BA/MArt Digital Media Production and BA/MArt Games Design courses, as well as Departmen … Read more

Applied learning

Work placements

As well as your taught modules, you'll have the opportunity to undertake The Digital Media Management Project, a module that allows students to work with or within organisations on projects to enhance a company or organisation.

You will have the opportunity to go on a work placement for up to 12 months. You are supported in finding placements and can apply for a vacancy as you would like a job. There are dedicated sessions to support you in CV writing, interview skills and job applications.

The placement starts in your second year and most are paid. Apply for the placement route by selecting the two year course length.

Live projects

Throughout the course, you will be expected to work on real client briefs, providing you vital industry experience and material for your portfolio.

Field trips

A number of industry days and events are also held on campus and within the Sheffield Cultural Industries Quarter, where you'll take part in workshops, talks, and exhibitions held by creative media industry representatives, professionals, and companies/ organisations. These activities give a window to the world of work and opportunities that lie ahead.

Networking opportunities

The superb industry links, projects, site visits and field trips involved in this course provide ample networking opportunities.

Student View

Watch Natalie Chin speak about work placements on the MA Digital Media Management course at Sheffield Hallam University.


Future careers

This course prepares you for a career in

  • Managing or consulting on social media
  • Digital PR
  • Marketing
  • Projects
  • Products
  • Digital media
  • Communication strategies
  • Entrepreneurship and digital innovation
  • Digital media designers
  • Analysts
  • Digital change leaders and innovators
Graduate View

Watch Sian Gilbert, a Sheffield Hallam graduate, discusses how she's using the skills she learned on her course to advance in her career as a Digital Producer at Joi Polloi.

Where will I study?

You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map | City Campus tour 


City Campus map
Location

Howard Street
Sheffield
S1 1WB

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Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Learn more about your department

Media, Arts and Communications Facilities Tour

Take a look around the media, arts and communication facilities at Sheffield Hallam University with lecturer Saskia Wilson.

Department page

Equipment and facilities

On this course you work with

  • Industry-standard software and hardware tools such as Adobe and Apple software

Entry requirements

All students

An honours degree (2.2 or above) or equivalent in any subject.

Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. An IELTS score of 6.0 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English. If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules studied may differ depending on when you start your course.

Modules

Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

Modules studied may differ depending on when you start your course.

You can take an optional placement in year two.

Year 1

Compulsory modules

Module
Credits
Assessment
Communicating Research
Credits 15
Assessment
Design Thinking
Credits 15
Assessment
Digital And Mobile Technologies
Credits 15
Assessment
Digital Innovation
Credits 15
Assessment
Digital Media Ecosystems
Credits 15
Assessment
Digital Media Management
Credits 15
Assessment
Enterprise And Entrepreneurship
Credits 15
Assessment
Strategic Digital Marketing
Credits 15
Assessment

Optional modules

Module
Credits
Assessment
Placement Year
Credits -
Assessment
Final year

Compulsory modules

Module
Credits
Assessment
Digital Media Management Project
Credits 60
Assessment Coursework(100%)

Fees and funding

Home students

Our tuition fee for UK students starting full-time study in 2024/25 is £10,310 for the course without work experience placement or £11,810 with work experience placement. The tuition fee displayed above is for the full course. If the full course is more than one year in duration, the fee will be divided into annual payments which will then be rounded. This may mean the total fee you pay is slightly higher than the fee stated above. If you take a break in study or have to re-take part of the course, you may also be charged an additional fee and will be notified of this at the time.

If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2024/25 is £17,205 for the course without work experience placement or £18,705 with work experience placement. The tuition fee displayed above is for the full course. If the full course is more than one year in duration, the fee will be divided into annual payments which will then be rounded. This may mean the total fee you pay is slightly higher than the fee stated above. If you take a break in study or have to re-take part of the course, you may also be charged an additional fee and will be notified of this at the time.

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Postgraduate student loans

Up to £11,222 available for Home students on most masters courses.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Digital media courses (PDF, 324.4KB)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

 

How do I apply?

You apply for this course via our online application form.

You can also use the application form above to apply for future years of entry.

Not ready to apply just yet?

Why not come to our next open day? Open days are the perfect place to talk to staff and students, visit our campuses and get all the information you need. Alternatively, feel free to ask us a question.

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Why choose us?

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Teaching

We are Gold rated in the Teaching Excellence Framework (TEF) for the outstanding quality of our teaching and student outcomes

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Accommodation

We guarantee to find you an affordable place to live that’s close to campus and comes with all bills included

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Employment

95% of our UK graduates are in work or further study 15 months after graduating (2020/21 Graduate Outcomes Survey)

Where next?

Find out more about Sheffield Hallam's postgraduate opportunities and community.

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Information for international students

Information for international students including entry requirements by country and funding.

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